How can businesses create net new revenue without incurring additional costs by leveraging a fully outsourced model?
Any company with a loyal customer base can create a new revenue stream with improved experiences through data monetization. With first-party data, businesses can monetize both their onsite digital and physical properties and their offsite experiences. Monetization goes far beyond media networks to include opportunities like loyalty programs, personalization, supply chain and other enterprise optimizations.
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Data Monetization – Turning Data Into Dollars | Publicis Sapient

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