How Monetizing First-Party Data Produced a $100MM Opportunity | C2C Community

How Monetizing First-Party Data Produced a $100MM Opportunity

  • 10 May 2023
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How Monetizing First-Party Data Produced a $100MM Opportunity

We partnered with this grocery chain to create a Retail Media Network that has monetized their data to the tune of $100MM.

Learn how we delivered a comprehensive solution, integrating Google Analytics 4, Google Cloud, mparticle, LiveRamp and more.

American Supermarket Builds Retail Media Network with Publicis Sapient | Publicis Sapient

 

As a Global partner for Google Cloud Platform (GCP) and Google Marketing Platform (GMP), Publicis Sapient is committed to helping established organizations get to their future, digitally-enabled state by fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. 

Together with Google, we are solving transformation challenges together. 

Take a deeper dive into our partnership with Google!  Click here to learn more


1 reply

Userlevel 7
Badge +15

Hi @KarenMiklic 

Welcome to C2C. Nice post. Thanks for sharing.

I would like to invite you to introduce yourself to our community using this template. This way, people in our Community will get to know you a bit better.

Cheers

--VC

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