Uswitch uses data science to adapt to a competitive marketplace and is passing on the lessons it's learning to its wider RVU group of brands, empowering people to make better purchasing decisions.
Uswitch started its migration to Google Cloud in 2015 after deciding to leave its current cloud infrastructure. The company had previously used on-premises Hadoop clusters, but this configuration started to have issues, especially with performance and maintenance.
Uswitch had thought that switching to a different cloud provider would alleviate some of these issues, but that turned out to be untrue. The Data team was intrigued with BigQuery's capabilities and decided to give it a try.
Find out how USwitch overcome their data problem with google vertex AI:
"We would love to transform every part of the product selection journey that our customers go through. Whether that’s understanding more about them or building algorithms that work out the best deals. And Google Cloud is enabling us to do just that."
—Siddharth Dawara, Head of Data Engineering, Uswitch
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