Google Workspace delivers new levels of trusted collaboration for a hybrid work world

I really think that the labels and linking that to DLP is a massive step forward for Google in the ECM landscape, something that’s been needed, and talked about, for sometime.

Workflow is the next major update I am expecting to see in Drive in order for it to have parity with other products in the marketplace.  

I tend to agree - although I think ‘parity’ can be a trap too. One of the things that helps Google stand out in this market is when they take a different approach to solving problems - particularly those thorny ones that seem to be pervasive in content management tools. I’m really keen to see new and novel approaches - bringing the smarts gained from seeing who is collaborating with who, and leveraging that in helpful suggestions for labels, sharing and yes, perhaps workflows too. 

Completely agree with @andy.yates Google often ploughs it different path and is creating some amazing features within it’s product. It’s just sometimes while they are leading in some directions they often miss some of the simple things, the things people want today. This then causes customer to go out and purchase alternative solutions, such as Slack, Zoom, Dropbox etc. 

As a “Product Manager” myself I understand the challenges of implementing what customers want today and working towards strategic future goals. When the two align it’s magical, but when they are slightly at odds it can appear as if ones not listening to customers. The way I address this is through communication with our user community. Using groups such as C2C would be a perfect way for Google Product Managers to get involved, share strategy and respond to these type of questions.