I have have been working on a health-related matter. It is innovative but I find it difficult to disseminate what makes the idea innovative. Would welcome ideas on how to have a breakthrough.
To get into more details, I have been working on developing a herbal product which folk medicine practitioners claimed was capable of treating and curing many chronic diseases. It has now been scientifically validated and a convincing proof is that the product named Sorghum bicolor supplement is now listed in drug dictionary of the National Cancer Institute and described as being rich in Polyphenols and phenolic acids with the potential for antioxidant, anti-inflammatory, immunomodulating and chemopreventive capabilities. [link]
I need support on how I can convert this to market the product.