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As a result of a partnership between Google and Canonical, the launch of Ubuntu Pro provides critical integration options for Google Cloud. Customers now have access to expanded security coverage, patching, and compliance features for public clouds using open-source software.The C2C team was pleased to be able to invite Hugo Huang, Product Manager at Canonical and Ubuntu, to give a presentation on Ubuntu Pro and Google Cloud integration options and sit down afterward for a chat with our community. This session introduced the full product portfolio, including segments on:Using the latest Ubuntu features to secure the Open Source software supply chain A hands-on tutorial for an in-place upgrade from Ubuntu LTS to Ubuntu Pro A demo to create Ubuntu 22.04 on Google CloudWatch the full recording here:
“The biggest problem was having to be in office at all times while balancing at home having an elderly dog,” said En-Szu Hu-Van Wright, Talent Operations Manager at Chili Piper, outside the Zoetrope Event Studio on the thirteenth floor of the Google Chelsea Market office in New York, New York. “The solution we came up with was creating a hologram of the receptionist, coupled with a robot that would do a lot of the basic duties and functions, because a lot of these things could be done by a robot.”En-Szu does not have an elderly dog, but in a group activity during C2C’s recent Google Culture of Innovation event in New York City, she played the role of a receptionist at an ad agency who did. The group’s assignment was to create an innovative solution that would prepare En-Szu––or her character––for a future of work in which she could staff the reception desk and take care of her dog at the same time. In another group, Crucita Gonzalez, Director of HR Benefits and Wellbeing at Planned Parenthood, and Jake Owens of Google designed a home workspace that eliminates distractions and non-essential communications so Crucita could separate her work life from her home life without commuting two hours both ways to the office every day.After discussing theoretical solutions during the workshop, the guests convened outside the studio to share current projects. Boris Sotnikov (@bSotnikov), CEO of KraftyLab, a company that runs virtual team-building events for companies with remote and hybrid office models, offered En-Szu Hu-Van Wright some strategies for connecting and engaging members of remote teams. Kristian Smilenov (@kristian.smilenov) of Prime Holding, a development company that builds cloud-based software for US-based startups and scaleups, exchanged ideas about solution delivery and vendor client relationships with Geoff MacNeil of Crowdbotics.Guests in conversation between sessions atGoogle Culture of Innovation in New YorkThe small-group innovation workshop was a condensed version of a full-length session Angel D’Souza, Cloud Culture & Recognition Program Manager at Google Cloud, often leads at Google events. Bringing the workshop to this audience of Googlers and customers was refreshing for Angel. “What was really cool about this opportunity was it was one-to-many, so not only did [the customers] get to learn from Google, but they got to learn from each other, and we got to learn from them,” she said. Jessie Hochhalter, who opened the program with a discussion of the history and evolution of Google’s company culture, felt similarly: “Typically when we talk to our customers, especially in a one-to-many format, it tends to be about product, so I really like the fact that we got to talk about the people, the processes, the culture, the DEI, those sorts of things, and not just talk about the product and what’s next with Google technology.”Between Jessie’s and Angel’s segments, Jessica Guerrero, Google’s Global Head of Cloud GTM Diversity, Equity & Inclusion (DEI), led a discussion using the principles of DEI to complicate the framework Jessie’s presentation introduced. A consistent focus on DEI was part of what made the event stand out to the attendees as well. “We’re getting a different perspective on how Google is attacking DEI from a larger company, and taking some of their best practices as a result,” said Dana Barrett, Vice President of Human Resources at Cureatr.The most important question the event raised for SADA Director of Strategic Information John Taranu was the question of how Google Cloud customers can make the transition from evaluating their own organizational cultures to bringing about change within them. “The Google innovation story, and the way it’s being told, is, I think, something every company is trying to do,” he said. To succeed, he explained, customers need a “shepherd”––someone to guide them through the process of implementing cultural change. One group that can play that role, he suggested, is Google partners.Chatting with John during the reception, Jessica Guerrero elaborated on her presentation by laying out three paths to changing the culture within a company: leadership from the top, structural alignment within the organization, and revolution––change from the bottom up. John is partial to the second option, having seen it come about successfully at SADA and at Google Cloud, where he worked for five years previously. He doesn’t rule out revolution, however. “Some of the greatest change in human society has happened through revolutions,” he said, “but they are chaotic.” Extra Credit:
Each month, C2C shares the latest news from the team and the best highlights from all of you here in the community. Read on for the most essential C2C updates from July 2022. The C2C team has been on the move! We’ve been unveiling a number of face-to-face events with the help of our partners, Google, and other members who have joined us to share their journeys and connect with each other. The stories shared at these events are valuable across many industry solutions being created with Google Cloud technology, but we also have a focus on having fun! Speaker Panel at 2Gather: San FranciscoSan FranciscoThe C2C team has spent enough time in California over the past year that a NoCal roadshow was long overdue. At the end of July, C2C’s own Josh Berman (@josh.berman), Alesha Neely (@Aneely), Kathy Sullivan (@Kathy Sullivan), and Marcy Young (@Marcy.Young) made up for lost time by traveling West for two events in San Francisco and Sunnyvale. 2Gather: San Francisco brought speakers Peter-Mark Verwoerd (@PMV), Associate CTO of Infrastructure at SADA, Ethan Lo (@ethanwlo), VP of Infrastructure & Security at Premise Data, Kavish Seda (@kavseda), Manager of Customer Success in the Americas at Aiven, and Anthony Wang (@anthonyw), Infrastructure and Platform Engineering Manager at Bevy for a packed agenda.First, Peter-Mark and Ethan sat down for a fireside chat breaking down the custom solution Premise Data built on top of their Security and Command Center on Google Cloud. Kavish and Anthony followed with a second fireside chat about Bevy’s Google Cloud adoption. Finally all four speakers reconvened for a wide-ranging panel discussion before the crowd wound down with food and drinks. Andrew McIntyre (@amcintyre), a guest from MariaDB, particularly appreciated how the event brought customers together to share common interests and discuss the solutions helping their businesses. Lena Kannappan (@lena), Co-Founder and Head of Strategy at Healthcare Triangle, Inc., says he loved the community and conversation. SunnyvaleSpeaker Panel at 2Gather: SunnyvaleThe team continued their mini-tour with another stop in Sunnyvale, where speakers Tim Csontos, Vice President of Strategic Alliances at Automation Anywhere, and Shalini Mayor (@smayor), Sr. Director of Enterprise Automation at Salesforce, grabbed time for a fireside chat and then a panel discussion with Allen Leibovitch (@Allen Leibovitch), Senior Manager of Cloud Solutions at AMD, and returning guest Spenser Paul (@spenserpaul) of DoiT. Of course, no panel featuring Spenser is complete without his yellow labrador Milton. As usual, Milton kept his comments brief.Anantharamu Suryanarayana (@Ananth), founder of Camphor Networks, had already attended some virtual events on the C2C platform, but he especially enjoyed networking in person with the other guests, and will be on the lookout for more events from our Google Startups team. Thomas DeMeo, Director of Product Management for Google Cloud Platform Developer Tools, was excited to be able to get actionable feedback from customers on the products he develops. He will be connecting with Yuval Drori of DoiT to discuss DoiT’s product challenges and help provide solutions.You can also find recordings from virtual events, interviews with Google Cloud thought leaders, and other news and content from C2C by browsing all our articles by solution area, industry, or hot topics in cloud. Trying to catch wave of that energy? We’re eager for more, and we hope you can join us as we add more cities to our list.Not quite ready to travel and be part of an in-person crowd? We have plenty of virtual connections to join in on.Browse all our events to speak directly with presenters and share your thoughts in open conversation with other C2C members. Congratulations again to our June C2Champions, @MoiGonzaga, @Vick, @MarkusK, and @Niaz Tadayyon. Learn more about these outstanding community members in this post We also want to highlight some other excellent conversations happening in the communities. Want to start connecting with the community? Of course, the beauty of everything we do is having one central place for all Google Cloud users to come together to solve problems, connect and re-connect, and have access to everything from C2C. We strive to continually improve the experience you have here in the online community, so here’s the latest on what we’ve delivered.New Group: Connected LeadersThis group features the Google Cloud Connected Leaders Exchange, whose purpose is creating an inspirational community for women, under represented groups and allies across Google, our Customers and our Partners. Their vision is to connect, make an impact and drive positive change for all through sharing stories, learnings and collectively making a difference to many through working as one community.Join the Connected Leaders group. Want to make sure you’re in the loop and don’t want to wait for these posts each month? Stay up-to-date on everything by updating your profile and notification preferences so we can deliver to you the most relevant news in real time.
On August 11, 2022, C2C will host 2Gather: Chicago, the Google Cloud customer community’s first in-person event in the Chicago area. Moderated by Lilah Jones, Head of Corp Sales, Central US, Google Cloud, the event program will feature speakers Francisco Maturana, a data architect at Rockwell Automation, Vrinda Khurjekar, Senior Director of AMER Business at Searce, and Pythian CTO Paul Lewis. The panel will discuss the technical and business advantages of using AI and ML on Google Cloud. In advance of the event, we reached out to Paul Lewis, an engaged and active member of our community who joins us from our foundational platinum partner Pythian, to discuss AI and ML insights, connecting business and technical collaborators, and the value of a peer-to-peer Google Cloud community. Pythian has received significant industry recognition for its data solutions. To what extent today does a data solution necessarily require an AI or ML component? It is fair to say that most data solutions have a “why,” and that why is because I’m trying to create some sort of insight. Insight might be for the purpose of creating a new customer experience, or creating some insight for efficiency, or monetizing the value of a current set of offerings, and that insight requires a combination of three things: I need to find where the data is in my core systems from my third party, I need to create analytical value in a data platform, and I need to use AI and ML algorithms to source out that piece of insight which I’ll use to make a decision. So it has all three of those components. I’d argue that if you’re starting with the end, starting with the insight, all of that technology and process is required to deliver on it. You spoke with C2C earlier this year about cloud security and the shared roles of businesses and cloud providers. When working with systems and processes that are largely automated, what cloud security considerations arise? Cloud security requires the assumption that you are going to bring your algorithms to the data versus the data to the algorithms––a really big shift from exporting data out of a production system into your laptop, producing your algorithms in your API of choice, and then sending that algorithm back up to be both trained and tested. Now it’s about training and testing in the cloud, which has access directly to those data sets internally and externally. So that’s the big shift. Moving where you’re actually both developing your model, training your model, and creating inference or executing on that model. It is the best bet to do that in the cloud.A big problem in healthcare, as you can imagine, is sharing information across organizations. Since data sharing is required to make complex diagnostic decisions, I need to be able to package up that information from a diagnostics perspective, share it amongst a group of people, and then that prediction can come together. Multiple practitioners can participate in the model development, multiple practitioners can provide input into the model and the training, and then infer it for the purpose of new patients coming in. On August 11, at 2Gather: Chicago, you’ll be speaking alongside Francisco Maturana, a data architect at Rockwell Automation, and Vrinda Khurjekar, Senior Director of AMER Business at Searce. As a CTO, how does speaking alongside both technical and business professionals influence the kind of discussion you’re able to have? My conversations tend to be balancing the difference between why and how. On the business side, what are ultimately the business goals we’re trying to achieve? It tends to boil down to something like data monetization. Now, monetization could simply mean selling your data, it could mean creating a better insight on your customers, maybe as customer segmentation, maybe it’s wrapping a non-data related product with a data-related product. Like a checking account alongside an ability to predict spending behavior changes over time. Or it might be internal, making better MNA decisions or creating some sort of efficiency in a process, or just making general business decisions better or cleaner in a sense.So, you can take that why and say, ‘well, that why can be delivered on a variety of hows.’ A how can be as simple as a query and as complex as the entire data engineering chain. And that’s the bridge between the why and the how. Not only does the data engineer or data architect get a better appreciation for the type of business decisions I need to be able to make based on this work, but the business person gets to understand the potential difficulties of making that actually true. Do you think that most customers come to a peer-to-peer panel discussion with a why or a how in mind? Yes. Very rarely is it unanswered questions. Very rarely is it, ‘I know I have some nuggets of gold here, could you possibly look into my pot and see if there’s anything interesting?’ That might have been true five years ago, but people are much more well-read, definitely on the business and the technology side. There has to be a why, and if there has to be a why, there’s one too many potential hows. What’s our best bet to the how? Data engineers, data modelers, and data scientists are the go-to person to hire. In fact it’s so complex that I now need partnerships of talent, so I might now know that I need a junior, senior, or intermediate scientist, because I don’t have that background. I don’t have that expertise, so I’ve got to lean on partnerships in order to figure that out. Is being able to find the right why for the right how what makes a community of Google Cloud customers uniquely valuable? Exactly. It’s also sharing in our expertise. There’s this huge assumption that I just have to acquire the expertise to deliver on my particular why or how, that I just need to learn Python in twenty-one days, that I just need to get another data modeler to understand what a bill is, what a person is, what a patient is, what a checking account is, but the reality is you have to balance expertise with experience. You could hire a bunch of people or train up your existing staff, but if they’ve never done it before, that’s where you need partnerships. That’s why you need a community. That’s why you need to be able to talk to your peers. That’s why you need to have these kinds of conversations, to balance what I think I can do with what’s actually possible, or what’s been done before. Are there any particular conversations you’re hoping to have at the event in Chicago? Yeah, absolutely. The conversations I’m looking to have are unique or interesting whys that I think could be compelling across a variety of industries. What I find most interesting isn’t that two retail chains have the same customer segmentation problem, it’s that you can take a customer segmentation retail and apply that to manufacturing of cookies. So, something we can reuse across these industries, because in my opinion these industry solutions are going to be on the forefront of the whys. I’m going to be able to download cookie client segmentation and then augment it for my needs. I don’t have to invent it going forward. Do you have any final thoughts to share with the Google Cloud customer community? I’m really looking forward to this particular event. It’s rare that we get to have real peer-to-peer conversations, so I’m absolutely looking forward to it, and Google’s a nice space to do it in, so, that’s always a bonus. Are you based in Chicago? Do you need to find a how for your why, or vice versa? Join Paul, the C2C Team, and the rest of our distinguished speakers at 2Gather: Chicago on August 11! Register here:
In the current startup environment, we are seeing a slowdown in funding. How do fledgling companies get around that? One way is to come up with a great business idea and speed your time to market to get your prototype out. The faster you can build and deploy, the sooner you can get your product in front of customers and VCs.In her presentation for Accelerate Your Time to Market with Serverless, a C2C 2Chat event, Rachel Tsao, (@rachel) Product Manager, Google Cloud, discusses how you can maximize developer productivity and time to market using scalable, containerized applications with Google Cloud Run. Watch the full recording here:
C2C is a global community where Google Cloud customers and partners can explore new technical solutions and transform their businesses using Google Cloud products. What makes C2C so unique, however, is the opportunity for our members to meet, share their knowledge, and collaborate with one another. Learning which products to use and how to use them is important, but the chance to hear the story of another colleague who has done so successfully or tell your own success story is vital. To demonstrate this value to our membership, C2C has introduced a new program all about recognizing the individuals who make our community so dynamic and rewarding. Read on below to learn more about our monthly community C2Champions. Category: Platform Posts Moises GonzagaMoises Gonzaga (@MoiGonzaga) started his career journey as an Analyst. He has since had the chance to work as a Senior Analyst and a Product Owner, and now serves as a New Technologies Engineer at Nidec-MCE, supporting on-site applications and proposing new technologies to improve daily activities. He loves learning and is always researching and trying new tools and platforms, but he also loves teaching, which has led him to serve on the faculty of two different universities in his home of Mexico, teaching about programming, databases, and other tech topics including cloud. Moises has been a very active user on the C2C platform, notably welcoming other users to the community, and contributing essential posts. For these efforts, our community managers have nominated him as a June 2022 C2Champion. Category: Solving problems Victor DicksonVictor Dickson (@Vick) started his journey in tech as a novice, coming originally from a non-tech background: the construction industry. In his words, Vick was able to make the pivot that transformed his career “through hard work and perseverence.” Now he is a DevOps Engineer and an Instructor at New Vision Institute of Technology. Apart from the work he does as a DevOps Engineer, he’s passionate about impacting knowledge and helping those who are new to tech navigate their way through. Because of this commitment to helping others, Vick responds regularly when member share their technical problems, which is why our community managers have nominated him as one of this month’s C2Champions. Category: Attending Events Markus KoyMarkus Koy (@MarkusK) is the founder of thefluent.me and a Google Build Partner and AI enthusiast based in Vancouver, British Columbia. Markus has 18 years of experience as a Business Analyst, IT Project Manager, IT Consultant, Strategic Controller, and Developer. Born and raised in Germany, Markus immigrated to Canada in 2008. His hobbies include fishing, snowshoeing, and hiking. Markus has been nominated as a June 2022 C2Champion for being a regular presence in our events since the beginning of C2C. Markus has also collaborated with the C2C team by presenting and giving demos in events, and is a well known entrepreneur in our community. Read our Member Spotlight on Markus here: Category: Google Support Niaz TadayyonNiaz Tadayyon (@Niaz Tadayyon) works with strategic customers and partners to design and execute on their conversational AI and transformational customer experience visions. Her strengths include analyzing clients’ business requirements, ideation and qualification, developing business cases and defining digital strategy, articulating AI impact on business, designing a simplified architecture, data foundation and data science solutions, delivering challenging projects, and, finally, scaling AI to gain full value. She has a bachelor’s degree in Applied Mathematics in Computer Science and a Master’s in Computer Engineering. Niaz was an engaging host and moderator at our in-person event in Irvine, guiding meaningful discussions and ensuring a successful and impactful event to bring the C2C community together, and has since expressed interest in presenting at future events. For this willingness to participate, our community managers have nominated her as our Google Support C2Champion for June. Do you want to be a C2Champion? There are countless ways to engage on our platform or at our events, but the easiest way to get started right now is to join us as a member! We look forward to seeing you around our community.
Realtors trade property for cryptocurrency for various reasons. It’s cheap, because crypto is transacted over the blockchain, a distributed, shared ledger. There are no middlemen, like notaries, lawyers, title companies, brokers, banks, or attorneys, which affords agents drastic savings. It’s also fast. A blockchain-processed transaction slashes standard home-buying timelines from around three months to three weeks. The peer-to-peer transaction cuts out the hassle of hiring and working through intermediaries, and the seller and buyer secure documents on a ledger that automatically updates and distributes these forms among stakeholders. This eliminates the hassle of back-and-forth review of paperwork.Blockchain is also transparent––because all blockchain participants communicate in real time and review transactions as they cross the blockchain––and secure. Realtors use the blockchain ledger to encrypt titles, leases, and other contracts on the premise that its allegedly unhackable network is arguably safer and more secure than the centralized cloud. Fractional Investment in Tokenized Real Estate Some modern realtors trade pieces of property for crypto, in hopes of democratizing the market for buyers. Relatively few people have the money to invest in quality real estate. Fewer still have the funds for premium commercial property such as offices, nursing homes, or hotels. However, for buyers with Bitcoin, Ethereum, or Ripple, the property is simply divided into pieces. Each block is auctioned off for a specific amount of cryptocurrency, so instead of buying the entire infrastructure, interested parties simply buy that bit off the premise, making it more affordable. That fractionalized asset can later be traded for fiat or cryptocurrency, or retained for lodging or business purposes. Smart Contracts and Blockchain-Processed Real Estate All PropTech transactions are paired with blockchain programmed smart contracts that protect and secure the transaction process. Smart contracts automatically release funds when contract conditions are met and withhold them in cases of dispute. These digitized smart contacts allow buyers to claim that proffered property once they’ve paid the realtor the required amount of Bitcoin and fulfilled the conditions listed in that contract. Example: Magnum Real Estate GroupNew York-based Magnum Real Estate Group, which uses the Google Cloud Platform for its realty services, started selling condos for Bitcoin back in 2018. Google Cloud helps Magnum automatically update its commercial real estate listings and provides real-time updates that gives its team timely insights into real estate performance and pricing. Prospective tenants and their representatives have immediate access to the dashboard’s functionalities, helping them see details on properties as they update. Google Cloud also automatically scales workloads up and down and drastically reduces cloud hosting costs, among other benefits. In short, Google Cloud provides a continuous integration and deployment model with fast and accurate data and unprecedented scalability that gives Magnum an edge over competitors.In September, 2021, Magnum made headlines by advertising that they would sell three retail condos in Manhattan’s Upper East Side for the equivalent of $29 Million in Bitcoin. Magnum’s step was significant, since it marks the most robust property investment opportunity for crypto investors yet. Managing partner of Magnum Real Estate Group Ben Shaoul has sold more than $25 million worth of commercial and residential real estate in cyber currency since 2018.All crypto transactions are completed by Magnum using BitPay, a crypto payment processor with substantial experience in property transactions. Buyers deposit Bitcoin payments in BitPay’s “wallet.” BitPay converts this Bitcoin into fiat and wires those funds to Magnum. The entire transaction is completed overnight, in contrast to the standard thirty to ninety days required for fiat.By using blockchain-transacted cryptocurrency, Magnum can now transact faster, cheaper and more securely with traders from around the world. It’s a digital wallet-to-wallet process that cuts out legacy banks and their legislations, costs, and time lags. The process is vetted by blockchain participants. PropTech realtors say the company is considering tokenizing its properties in the future. Impact of Blockchain-Processed Real Estate According to Ben Shaoul, “Accepting cryptocurrency for select condominiums in our New York City portfolio enabled us to expand our buyer pool.” That’s because “you are opening up real estate investment to a whole new demographic of investors,” Shaoul says. “Crypto currency holders are a different type of person. They aren’t just finance people, or doctors and lawyers who own stocks. These are bus drivers, school teachers, and cab drivers.”Speaking to Yahoo Finance, the Magnum developer said: “There’s a demand for real estate and there’s nothing being offered to the holders of crypto. Our idea is to offer something that’s unique and try to pair the holders of crypto with those who want to sell real estate.” Extra Credit:
Each month, C2C shares the latest news from the team and the best highlights from all of you here in the community. Read on below for the most essential C2C updates from June 2022.Jump to:Where We’ve Been... ...And Where We’re Going In the Community Newest Features for YouWhere We’ve Been... EventsThe C2C team has been on the move! We’ve been unveiling a number of face to face events with the help of our partners, Google, and other members who have joined us to share their journeys and connect with each other. The stories shared at these events are valuable across many industry solutions being created with Google Cloud technology, but we also have a focus on having fun! São PauloOn June 1, C2C hosted an in-person event in São Paulo, Brazil, featuring speakers Marco Bravo, Head of Google Cloud Brazil, and Dr. Wade Holmes (@wadeholmes), Google Cloud Solutions Manager for Security Global Lead, and moderated by Renato Marcovitti, Cloud Security Specialist, Google Cloud. The first C2C event hosted in Latin America, this event marked the official launch of C2C’s regional LATAM community. The program explored Google Cloud’s security benefits and how new developments in cybersecurity, including Zero Trust concepts, are helping Google Cloud eliminate cyber threats. “I really liked the opportunity to have contact with other customers of other clients and with the Google Cloud community,” said Renato Wada (@rmwada) of FIS. Jéssica Romão (@jessica.Romão) of BV Financeira agreed. “I think this kind of event is very important for security and to the people," she said. “To know new things about security, and to know each other, also.” CambridgeC2C’s in-person event in Cambridge was the first C2C in-person event produced specifically with C2C’s Healthcare and Life Sciences group in mind. The program featured speakers Taylor Lehmann (@taylorlehmann1), Director of the Office of the CISO at Google Cloud, Jonathan Sheffi (@sheffi), formerly a Director of Product Strategy at Veeva Systems and Google Cloud, and Luke Ge (@Liangwei77ge), an AI Solution Specialist at Intel, as well as moderator Yee-chen Tjie (@yeetjie), Google Cloud Life Sciences Head of Customer Engineering. For a full recap of the program and some onsite reporting from the networking reception that followed the event, complete with interviews with speakers and guests, follow the links below.You can also find recordings from virtual events, interviews with Google Cloud thought leaders, and other news and content from C2C by browsing all our articles by solution area, industry, or hot topics in cloud. ...And Where We’re GoingTrying to catch wave of that energy? We’re eager for more, and we hope you can join us as we add more cities to our list. Not quite ready to travel and be part of an in-person crowd? We have plenty of virtual connections to join in on. Here are a select few we recommend joining live so you can speak directly with presenters and share your thoughts in open conversation with other C2C members. Looking for more? In the CommunityCongratulations again to our May C2Champions, @chanelgreco, @HayesJohnD, and @shaijut. Learn more about these outstanding community members at this post below. We also want to highlight some other excellent conversations happening in the communities. Want to start connecting with the community? Newest Features for YouOf course, the beauty of everything above is having one central place for all Google Cloud users to come together to solve problems, connect and re-connect, and have access to everything from C2C. We strive to continually improve the experience you have here in the online community, so here’s the latest on what we’ve delivered. Navigation UpdatesOur homepage may look different to returning users. Previously, our topic categories had prominent real estate on the homepage of the community. This new navigation now makes clearer the three main purposes of logging in: finding your topics of interest, reading C2C-published articles, and signing up for in-person and virtual events.Main navigation: community, articles, and events The newly-activated community overview page is the dedicated home to everything for technology-based conversations, including the member leaderboard and popular tags added to topics. These categories—sorted by Google Cloud solutions, industry solutions, and Google Workspace—are available to start discussions and get questions answered.We also merged the previously listed “Shape” page from the top navigation into the “Community” sections. Now, shared resources are included among the conversations in a one-stop-shop. New User Roles: Team Leaders and ModeratorsThe C2C community managers (@ilias, @Dimitris Petrakis, and @Alfons) work directly with C2C members to keep the conversations lively and appropriate in our topic categories and regional groups. You can now easily identify these individuals marked by the “Moderator” or “Team Leader” tags on their profiles.Example of the “Moderator” role on a the profile for @MarkusK If you’re interested in becoming a team leader or moderator, reach out directly to @ilias. Want to make sure you’re in the loop and don’t want to wait for these posts each month? Stay up-to-date on everything by updating your profile and notification preferences so we can deliver to you the most relevant news in real time.
On June 14, C2C hosted an event in Google’s Cambridge office. We believe in-person connections are invaluable to everyone in our community, especially when our members are able to immediately converse with amazing speakers who are sharing their journeys and business outcomes.The stories from this event—presented on stage from Google Cloud customers, partners, and employees—can all be reviewed below. Introduction from Google Yee-chen Tjie (@yeetjie), Google Cloud Life Sciences Head of Customer Engineering, kicked off the program at C2C Connect Live: Cambridge with a few words about how Google is using 10x thinking to make major unique and substantial investments in Healthcare and Life Sciences technology. Tjie made a point of mentioning Google’s record of solving problems using AI and ML, particularly with AlphaFold 2, the focus of the presentation Luke Ge of Intel gave later in the afternoon.After his opening remarks, Tjie hosted a round of Google trivia, inviting everyone in the audience to stand and then sit down every time they answered one of his true-or-false questions incorrectly. After guessing whether Google Suite was initially offered on CD in 2006 (false), the first Google Doodle was about Coachella because the founders were going (false––they were going to Burning Man), and the English translation of Kubernetes is “cargo ship” (false––it’s “pilot”), Tjie handed the lucky winner a free Google hub device. CISO Healthcare and Life Sciences Reflections Before beginning his presentation, Taylor Lehmann (@taylorlehmann1), Director of the Office of the CISO at Google Cloud, thanked the hosts for the opportunity to join and speak, noting that he had just had his “mind blown” talking to fellow presenter Jonathan Sheffi before the event. Lehmann went on to discuss some of the core principles of invisible security, and his office’s mission to “get to this vision where security is unavoidable.” A big part of this project, he explained, is eliminating the shared responsibility model in favor of what Google calls “shared fate.” Under this model, Google provides blueprints, solutions, and curated patterns to enable customers to manage their own security infrastructures. “If you have a bad day on Google Cloud, it’s a bad day for us too,” he summarized. “If you win on Google Cloud, you win too.” The History and Future of Human Genomics Jonathan Sheffi (@sheffi) formerly a Director of Product Strategy at Veeva Systems and Google Cloud, began his presentation by prodding the audience with an enthusiastic “How’s everyone doing?” and then added “First rule of public speaking, make sure the audience is awake.” The focus of Sheffi’s presentation, the history and future of human genomics, took the audience back to the year 1990, when, in Sheffi’s words, “Nirvana’s Nevermind is a year from coming out, it’s a very exciting time.”Sheffi went on to cover the advents of next-gen sequencing and of public cloud computing, government and pharmaceutical adoption of genomic sequencing, and recent cost-cutting advancements in genomics. When he opened things up to the audience for questions, Michael Preston of Healthcare Triangle shared his own experience seeking treatment for melanoma to ask how genomic sequencing can be used to predict patient reactions to prescribed medications. Sheffi took the question to heart, and acknowledged the need for sequencing and screening processes that take into account data on patient-reported side effects. End-to-End Optimization of AlphaFold2 on Intel Architecture Luke Ge (@Liangwei77ge) an AI Solution Specialist at Intel, opened his presentation by saying, “Yesterday I spent 6 hours on a plane to come to this beautiful city,” prompting a round of applause form the audience. Then he asked “How many of you are using Alphafold 2?” A few hands went up. He followed up with, “How many of you have heard of Alphafold 2?” Many more hands raised.Ge’s presentation explored how analyzing human tissue from DNA to protein structure requires using AI for processing huge sequence data. The Google product that handles this processing is AlphaFold 2. Ge explained how Intel’s computing hardware supports Alphafold 2, including by providing a deep Learning model inference and removing memory bottlenecks in AlphaFold 2’s attention and evoformer modules. At the end of his presentation, Ge demonstrated a model generated using non-optimized versus optimized Alphafold 2 code. The difference was clear. Panel Discussion Tjie moderated the panel discussion with Sheffi and Ge by asking each whether he is a Celtics fan or a Warriors fan. Immediately, the tension in the room rose: Sheffi and Ge are from opposite coasts, making Sheffi a Celtics fan and Ge a Warriors fan. The tension was short-lived, however. When Tjie asked Ge what he considers the best way to choose a compute instance, Sheffi followed up to ask Ge if it’s possible to run multiple sequences on a single instance and maintain performance. Ge said yes.When Tjie opened questions to the audience, several guests rose to ask Sheffi questions about genomic sequencing, more than one of them focusing on use cases for genomic research for patients and caregivers. After several of these questions in a row, Tjie turned to the crowd and said, “I warned Luke that if he picked the Warriors then he would get less questions from the audience.” After the laughs in the room died down, Tjie asked Ge where he sees HCLS problems being solved with AI. Ge did not have to think long before citing computer vision as a solution for detecting cancerous cells. Winding Down Following the presentations, all in attendance broke away to connect during a networking reception. To read more about it, check out the exclusive onsite report linked below in the Extra Credit section. Extra Credit
You have options if you want to reduce the time to value for SAP deployments on GCP. Google Cloud solutions such as BigQuery, CloudSQL, AutoML, and Spanner—among others—are available to onboard and will accelerate insights on SAP data. Mike Eacrett, a senior product manager at Google Cloud, and Chai Pydimukkala, Google Cloud Head of Product Management, recently joined C2C for a technical session for SAP architects, data integrators, and data engineers to cover important options for SAP deployments on GCP. The session provided an overview of available solutions, technical requirements, and customer use cases. Watch the video below to see the live presentations, and use the following timestamps to navigate to the segments most relevant to you:(1:50) Mike Eacrett Introduction and Reference Architecture (3:20) BigQuery Connector for SAP: SAP Data Integration (4:25) BigQuery Connector for SAP: Highlights & Value (7:30) BigQuery Connector for SAP: Solution Overview (10:30) BigQuery Connector for SAP: How does it work? (14:35) Data Type Mapping Overview (17:40) Supported Software Requirements (19:55) Chai Pydimukkala Introduction and Cloud Data Fusion (23:15) Cloud Data Fusion Key Capabilities and Personas (31:25) SAP Table Batch Source (34:50) SAP SLT Replication Plugin (36:45) SAP ODP Plugin (38:45) SAP OData Plugin Extra Credit:
“I was at the hotel one morning working at a hospital in Missouri, noticed blood on my t-shirt, and said ‘What’s that about?’” Sitting at a high-top conference table outside the Boston Common auditorium on the fourth floor of Google’s Cambridge, MA office, Michael Preston (@Preston14) of Healthcare Triangle briskly recounted his struggle to find effective treatment for melanoma. Before he was able to eliminate the cancer with immunotherapy, he explained, he underwent chemotherapy and experienced near-fatal complications. “That medicine that I qualified for because of my gene mutation nearly killed me,” he said. “How do you get genomics to reflect how a patient will interact with a medicine, not just whether or not they qualify for that medicine based on their genomic profile?”Jonathan SheffiPreston had come to the office for a C2C Connect Live event for Healthcare and Life Sciences professionals in the Boston-Cambridge area. This last question is the same question Preston asked Jonathan Sheffi (@sheffi), a director of Product Strategy formerly of Google and Veeva Systems, who had taken the stage earlier for a presentation and panel. Sheffi’s presentation focused more broadly on use cases for cloud technology in genomics and clinical trial matching, but the content resonated with Preston enough that he was moved to share his personal experience with the rest of the group. This kind of personal connection to technical and business-related discussions is typical of the HCLS space, Preston said. “Something will resonate, whether it’s my grandmother, my grandfather, my neighbor down the street, or me. If you can’t bring your own perspective into a conversation with a client or a partner, then it’s too generic.”Sheffi agreed: “Working in healthcare and life sciences, no matter what industry you work in, everyone’s a patient, and everyone knows some patients.” Before he began working in technology, Sheffi was able to experience firsthand what it’s like to serve in a patient-facing role. “I was actually a pharmaceutical sales rep early in my career, and met patients who would come up to me and would say, ‘your drug saved my life,’” he recalled. “I feel weird taking the credit, because I didn’t develop it, I didn’t manufacture it, I was just making sure that they had access and had it available to them, but there is nothing quite like meeting a patient who’s actually been impacted by your work.” Although Sheffi has held executive-level positions at several major tech companies, he has organized his career around the opportunities he sees to serve patients and meet their needs. As he put it, “I’m here because I’m excited about what technology can do for patients.” Guests mingling before the eventThe program at the event, which included presentations from Sheffi, Google Head of Cloud Sales Engineering Yee-Chen Tjie, Taylor Lehmann, Director of the Office of the CISO at Google, and Luke Ge, an AI Solutions specialist at Intel, and a panel discussion with Ge, Tjie, and Sheffi, was largely technically focused. However, patient experience dominated the conversations that followed, which Sheffi and Preston both cited as a unique value of a community space for HCLS professionals in the tech field. “Another gentlemen talked about his parent, who had cancer,” Sheffi recalled. “He had to push for a more medically appropriate treatment option that wasn’t initially recommended by the physician.” “Working in healthcare and life sciences, no matter what industry you work in, everyone’s a patient, and everyone knows some patients.” Sheffi was referring to Raj Tuliani (@tuliani), a customer engineer with Google Life Sciences who shared his experience caring for his sick parents during the panel discussion that closed the program. “I was trying to give my perspective as a patient advocate, as a patient caregiver,” he says. “There’s a good use case for a patient advocate to use the genetic data that’s being given as a way to guide treatment, not only from the provider perspective, but from the patient side as well.” Tuliani had wanted to be a doctor from a young age, and when he started at Google he had already worked as a senior director of technology at Anthem and at Johns Hopkins, and had also taken time off from work to be a full-time caregiver to his parents. As a patient advocate, Tuliani appreciates that Google’s life sciences products are “are all about helping everyone,” with “the emphasis on helping and everyone.”A focus on patient experience is that much more impactful at an event where technical and business professionals are convening to share ideas and make new connections. Once the guests started opening up in the room during the prepared program, they were primed to engage candidly during the networking reception that followed. Making himself vulnerable in front of the others in attendance only made Preston more eager to connect one-on-one with his colleagues and peers. In the middle of describing the security risks his clients in the small- to medium-sized community hospital space face when they don’t have resources like a CISO, he caught sight of Lehmann walking past. “I’m going to go hunt him down and talk to him more,” he said. Extra Credit:
June 2022 marks the second year the United States observes Juneteenth as a federal holiday. However, Juneteenth has been an occasion for public celebration since 1866, immediately following the end of the Civil War. This year, to recognize Juneteenth and its long history of celebrating the liberation of enslaved people in America, C2C and BDPA invited Mike Tucker, a software developer and project manager who also runs the YouTube channel Fight for Democracy, to share his knowledge about this momentous day and everything it represents. In the video below, Tucker traces the many legal and political battles that eventually led to the nationwide liberation Juneteenth was established to commemorate, as well as the long journey to the date’s official designation as a legal public holiday. Please watch and share your thoughts to help us in our mission of cultivating a community that prizes the values of diversity, equity, and inclusion above all.
Machine Learning is an essential component of every major tech product today. With tools like BigQuery ML, you don’t have to be a data scientist to quickly and easily incorporate ML into your applications.At a recent C2C Deep Dive event hosted by the Google Cloud startups team, Google Cloud AI/ML Specialist Customer Engineers Mike Walker and Rob Vogelbacher explained how you can use BigQuery ML to power insights for you and your customers. There are many built-in algorithms for regression, classification, clustering, forecasting, and recommendations that you can train with just a few lines of SQL. All these help you learn more from your data in a short time and in a cost-effective way. The models you build can be called from BigQuery or from external applications.The recording from this session includes the following topics:(0:00) Introduction from C2C (2:35) What is BigQuery? (6:00) Decoupled storage and compute on BigQuery (8:00) Typical ML Workflow (10:00) BigQuery ML and AI (11:30) BigQuery ML-supported models and features (17:30) BigQuery Use cases (18:30) BigQuery Explainable AI (21:05) AutoML Tables and BigQuery ML (23:25) BigQuery ML Example Models: Miami Housing Dataset (41:30) Audience Q&AWatch the full recording of the conversation below: Extra Credit:
Two years ago, Netflix launched NetFX, its premiere desktop-as-service (DaaS) offering. Netflix describes NetFX as “a cloud-based platform that will make it easier for vendors, artists and creators to connect and collaborate on visual effects (VFX) for our titles.” The platform provides virtual workstations, integrated storage, and full access to secure rendering in a connected environment, which Netflix hopes will help it become a leading producer of visual effects (VFX) and original animated content.To create stunning animation, Netflix artists need access to specialized applications, petabytes of images and raw video files, and enough computing power to render completed files. Multiple artists work in teams, and each VFX frame can take up to 30 hours to produce. With more and more of these artists working remotely, Netflix needed to look for a solution that could deliver similar security, performance, and functional characteristics to the workstations available in its studio headquarters. To do so, the company turned to DaaS. What is DaaS? Desktop-as-service (DaaS) delivers a unified, centrally managed computing experience to users on almost any internet-connected device. DaaS doesn’t require buying any hardware and poses no worries about storage security or maintenance. DaaS also eliminates much of the expense usually associated with managing and maintaining mobile computer users. Users can run hard-powered applications, including video and graphic applications, on a relatively low-powered portable device with no freezing or buffering, allowing for secure encrypted access to apps and desktops from anywhere on any device. With DaaS, Netflix can deploy apps on virtual desktops to hundreds of artists around the world in minutes. Benefits of DaaS Netflix profits from DaaS in the following ways. Upfront investment: Managers shift from major long-term capital expenses (CAPEX) to daily operating expenses (OPEX) as they adopt the pay-as-you-go model, which cuts office expenses like electricity, cabling and maintenance. The virtual desktop also helps Netflix minimize the costs of office infrastructure, along with cabling and desktop maintenance on their premises. Physical and digital security: DaaS providers store data in high-security data centers that are under continuous surveillance. All information is stored under multiple safeguards like firewalls, multi-factor authentication, intrusion detection and prevention, and 256-bit data encryption. Updating patches are simplified and unified. No data is stored on the mobile devices. If a device is lost or stolen, data access can be revoked immediately. Business continuity: DaaS providers offer DRaaS service, whereby providers replicate the company’s data and apps in multiple data centers at different locations, to safeguard against natural disasters. NetFX and Google Cloud DRaaS Netflix piloted a beta version of its NetFX platform in Canada, and recently unveiled a working template of NetFX in Mumbai. The company said it plans to make the platform available in more countries “where infrastructure can be deployed.”Whether due to extreme weather or to cutting a critical cable, Netflix must be prepared for anything that disrupts operations. It will want to recover as much data as possible in the shortest time possible, without impacting operations. For that, Netflix regards the Google Cloud Platform as the best environment, because it offers time-tested disaster recovery as a service (DRaaS). Netflix uses Google Cloud VPN as conduit for connecting NetFX to Google Cloud, where data can be copied to Cloud Storage for rapid and cost-effective data recovery. This helps Netflix return to full operations rapidly following disasters, avoid regulatory risks, avoid data losses, keep customers happy, and maintain its reputation.About its DaaS solution, Netflix says: ”NetFX is a cutting-edge platform which will provide collaborators frictionless access to infrastructure to meet Netflix’s demand for VFX services around the world as our library of original content continues to grow.” Extra Credit:
C2C is a global community where Google Cloud customers and partners can explore new technical solutions and transform their businesses using Google Cloud products. What makes C2C so unique, however, is the opportunity for our members to meet, share their knowledge, and collaborate with one another. Learning which products to use and how to use them is important, but the chance to hear the story of another colleague who has done so successfully or tell your own success story is vital. To demonstrate this value to our membership, C2C has introduced a new program all about recognizing the individuals who make our community so dynamic and rewarding. Read on below to learn more about our inaugural monthly community C2Champions. Category: Solving Problems Chanel GrecoChanel Greco (@chanelgreco) is a Google Workspace trainer who loves helping others get the most out of Google's “awesome” productivity suite. Chanel has spent most of her professional career in IT. With saperis, a company she founded in 2020, she decided to bring together two things she's very passionate about, tech and education, by creating a platform for teaching people how to use digital tools.Chanel enjoys sharing her tech knowledge with other women and encouraging other women to consider getting into tech themselves. She regularly serves as a mentor or coach at coding events for women and girls. For relaxing, Chanel enjoys a nice workout, Playstation 5 games, or a good read.On C2C, Chanel has met other Google Workspace enthusiasts and started collaborating with various C2C members on customer projects. To learn more about Chanel and her presence in our community, read our exclusive interview with her here: Category: Attending Events John HayesJohn Hayes (@HayesJohnD) has had an interest in computers “pretty much from the beginning.” Back in the early days of the PC, he says, “everyone” asked him for help on PC or Windows problems. In his work as a design engineer he used PCs with AutoCAD to create mechanical drawings and hydraulic schematics.Now that cloud is becoming more relevant, John is pursuing new learning. He recently completed the Google Data Analytics Certificate with Coursera, as well as a class on Looker. Continuous learning since the early days of the PC have kept John on the leading edge of tech, and he is planning to continue his education with ML after getting caught up on his Skills Boost classes.Outside of tech, John used to fish as a hobby, to take a break, enjoy the sport, catch some fish, and experience the nature around him. He has since had to stop, and has turned to the computer for online learning and keeping up to date on tech and news. John came to C2C after attending a training webinar and receiving a follow-up email from Google. The camaraderie of people with shared interests reminds him of his time with his “military buddies” in the Navy. John would like to make more connections in the Data Analyst arena, as well as in the broader cloud arena. If he has any knowledge about a topic of discussion, John is more than eager to share it with people. Category: Platform Posts Thomas ShaijuThomas Shaiju (@shaijut) has been interested in learning about computers since his school days. Later in his academic career, he says, “by God's grace,” he got a chance to pursue a Masters degree in Software Engineering. His first work experience was with an eCommerce startup, which offered him valuable opportunities to build things from scratch. Thomas has also had opportunities to work in digital publishing and on oil and gas domains, focusing on back-end development, APIs using C#, .NET, .NET core, SQL, website deployment, and cloud. Out of work, Thomas enjoys reading and listening to life-changing books and stories, singing, blogging, mentoring, and sightseeing.Thomas learned about C2C from a LinkedIn post by Dan Sullivan, an author and Udemy instructor focused on Google Cloud topics. Dan had shared some information related to Google Cloud certifications, originally provided by one of C2C’s community managers, Ilias Papachristos (@ilias). Thomas was pleased to find that C2C is an active and engaging Google Cloud community. He is now here to connect with folks who know or are learning about back-end development, APIs, and anything else Google Cloud. Do you want to be a C2Champion? There are countless ways to engage on our platform or at our events, but the easiest way to get started right now is to join us as a member! We look forward to seeing you around our community.
An API is an interface that allows other isolated interfaces to communicate with one another, by integrating all information into a single, shareable source. In the context of healthcare, such devices aggregate masses of patient, government, and research data from internal and external sources across one single pane of glass. The ramifications of this functionality are significant. Researchers that need data for detecting breast cancer or diabetes no longer need to travel from institutions to libraries for their sources. Instead, all they need to do is access one centralized hub. Hospital and healthcare managers can analyze live data for ML-programmed insights. They can also provide faster, more up-to-date patient information. Insurance providers can use these same analytics to analyze and adjust patient information in bulk. Stakeholders involved in patient care and billing can share medical records, reducing error and allowing hospital staff to focus on healing, rather than paperwork.This technology also makes a difference on the individual level. Patients can have safe and convenient access to their data for more informed health decisions, anytime, anywhere, mostly from their smartphones. Doctors and nurses can more easily access government and research data that might help them make smarter diagnoses. Application developers can work on one centralized platform, enabling them to implement institutional upgrades and updates with half the usual time and cost. Managers can adhere to changing HIPAA standards while driving innovation in healthcare. The Google Cloud Healthcare API The Google Cloud Healthcare API meets the latest HL7, DICOM, and FHIR standards, making it uncommonly secure. According to an IDC InfoBrief titled “The Role of Customer Experience Networks in Delivering Value-Based Digital Transformation,” one of the biggest issues healthcare APIs have is how they handle security and regulatory requirements. Healthcare APIs are more vulnerable to security issues and their ramifications than APIs from most other industries, since they deal with sensitive patient information, accessed by diverse stakeholders and integrated with third-party integrations.Google Cloud assures vendors that its API “protect[s] your healthcare data with security and privacy controls you can trust.” Its system uses REST-based APIs, making the system faster and more lightweight, with increased scalability, perfect for Internet of Things (IoT) applications, such as for patients (or providers) to access health records via their mobiles. McKesson Corporation and Google Cloud In 2019, McKesson selected Google Cloud as its preferred cloud provider. A Fortune 6 company, McKesson is a global leader in healthcare supply chain management solutions, retail pharmacy, community oncology and specialty care, and healthcare information technology. The company’s objectives were to “create and modernize next generation solutions to deliver better healthcare, one patient at a time.”To that end, McKesson adopted Google Cloud Platform’s managed services, along with healthcare-specific services that included the Google Cloud Healthcare API, to enhance its platforms and applications. The company transferred its on-premise resources to Google Cloud, using the Google Cloud Healthcare API to ingest, store, analyze, and integrate the company’s healthcare data across its cloud applications. It also used Google’s analytics function to make data-driven decisions for product manufacturing, specialty drug distribution, and pharmacy retail operations. “This partnership [with Google] will not only accelerate and expand our strategic objectives,” said Andrew Zitney, senior vice-president and CTO of McKesson Technology, “it will also help fuel next-generation innovation by driving new technologies, advancing new business models, and delivering insights.”Offerings like the Google Cloud Healthcare API will continue to impact the healthcare industry in various ways, but across potential industry use cases, data production overall will become more accurate and storage more secure and safe. In short, hospitals, healthcare systems, insurers, and life sciences companies have a better chance at increasing their productivity and efficacy with these API integrations. Extra Credit:
Want to make sure you’re in the loop and don’t want to wait for these posts each month? Stay up-to-date on everything by updating your profile and notification preferences so we can deliver to you the most relevant news in real time.Welcome to the inaugural roundup of everything happening at C2C. Each month, we’ll share the latest news from the team and the best highlights from all of you here in the community.Jump to:Where We’ve Been... ...And Where We’re Going In the Community Newest Features for YouWhere We’ve Been...The C2C team has been on the move! We’ve been unveiling a number of face to face events with the help of our partners, Google, and other members who have joined us to share their journeys and connect with each other. The stories shared at these events are valuable across many industry solutions being created with Google Cloud technology, but we also have a focus on having fun! SoCalOur roadtrippers Josh Berman (@josh.berman), Alesha Neely (@Aneely), and Marcy Young (@Marcy.Young) traveled from across North America to visit three cities on the west coast: San Diego, Irvine, and Los Angeles. All three events were sponsored by one of our many partners, SADA, who helped bring together speakers from MovieLabs, BlueVoyant, Hyundai, 4Medica, Brain Corp, Automation Anywhere, and Flexible Vision. We also saw a familiar face—Miles Ward (@MilesWard), CTO, SADA—who had nothing but good things to say about his experience at the events. “It’s not only great to connect with customers,” he told us, “but even building our network of additional Googlers is fantastic.”C2C Connect Live: San Diego connected customers Flexible Vision, Brain Corp, and Automation Anywhere for a live panel featuring multiple presentations, including a customer story about Cue Health. “It was a great opportunity for everyone, and our team truly enjoyed the talks and positive energy in the room,” said Aaron Silverberg (@Silverberger), Founder and Vice President of Flexible Vision. “It’s great to be back in person, and the red, yellow, green stickers were a simple but nice gesture,” he added, referring to the stickers the C2C team handed out at all events for guests to use to indicate their preferred level of physical contact.C2C Connect Live: Irvine connected customers Hyundai and 4medica via partners Dataflix and SADA for a panel discussion, prompting multiple questions from guests at First American Financial. “Thank you for arranging the C2C event in Irvine, it was great meeting you,” First American Data Scientist Chris Ow (@chrisow) told us afterwards. “The event was very engaging and informative!”The climax of the west coast tour was the event at Google’s office in the famous Spruce Goose hangar in Los Angeles, where guests enjoyed impromptu tours of the facility led by Google Program Manager Dale Rossi (@Dale Rossi). Kumar Chinnakali (@kumarchinnakali7), an Enterprise Architect at CapGemini, had a particularly memorable experience at the Los Angeles event. “I enjoyed great food and drinks and made a lot of new friends,” he says. He remembers sharing a valuable exchange with representatives of System Integrators. “They are doing a unique GKE project of migrating from monolithic to microservices architecture.” He also remembers discussing Google Cloud certifications, and getting some enlightening insights from Google Global Head of Autonomic Security Iman Ghanizada’s (@iman) comments during the panel discussion. “The platform to build in-person connections after a long time was incredible,” says Chinnakali. EMEAIn EMEA, our enthusiastic community managers, Ilias (@ilias) and Dimitris (@Dimitris Petrakis), flew from their homes in Greece to visit Paris, Munich, and London. At C2C Connect: Paris, we reconnected with our friends at Carrefour and L’Oreal, respective home companies of our C2C France Team Leads Guillaume Blaquiere (@guillaume blaquiere) and Antoine Castex (@antoine.castex). Live conversations covered Looker use cases for BigQuery and data solutions for Confidential Virtual Machines. C2C Connect Live: Munich connected customers MediaMarkt Saturn and UberCloud for a conversation about MediaMarkt Saturn’s game-changing Data Mesh.C2C Gold partner AMD joined all three events. At C2C Connect Live: London, C2C Platinum partner DoiT international joined them for a conversation with customer VU.CITY about optimizing their cloud implementation. BidFX also appeared to give a presentation about using Google Cloud to transform their fintech business. Simrin Gill, Business Development lead at Cobry, spoke highly of her experience at the event in London. “I really enjoyed the fireside chats in particular. I found them to be extremely valuable for both customers and partners” she said. “It was refreshing to hear about someone else’s experience.” New York CityWe were on site in New York City to follow up with the star speakers at our first live event on the East Coast in the United States, and also had the opportunity to talk to some attendees about their experience at their first C2C event. We’re excited to be the home of community relationships in the Google Cloud ecosystem, wherever they can be made. Check out the posts below to read about the conversations C2C started on and off the stage in New York:You can also find recordings from virtual events, interviews with Google Cloud thought leaders, and other news and content from C2C by browsing all our articles by solution area, industry, or hot topics in cloud. ...And Where We’re GoingTrying to catch wave of that energy? We’re eager for more, and we hope you can join us as we add more cities to our list. Not quite ready to travel and be part of an in-person crowd? We have plenty of virtual connections to join in on. Here are a select few we recommend joining live so you can speak directly with presenters and share your thoughts in open conversation with other C2C members. Looking for more? In the CommunityCongratulations again to our April C2Champions, @seijimanoan, @yuval, @Katsiaryna Vyshydkevich, and @MadisonJenkins. Learn more about these outstanding community members at this post below. We also want to highlight some other excellent conversations happening in the communities. Want to start connecting with the community? Newest Features for YouOf course, the beauty of everything above is having one central place for all Google Cloud users to come together to solve problems, connect and re-connect, and have access to everything from C2C. We strive to continually improve the experience you have here in the online community, so here’s the latest on what we’ve delivered. New Communities: Platform and Industry Solutions We have opened new categories for topics identified based on our members' interactions. Make sure you’re subscribed to our new groups to stay informed on the latest happenings in the community.Google Cloud Platform Solutions and Technologies contains some of the groups you are familiar with—like Infrastructure, Data Analytics, or AI and Machine Learning—but you’ll now see the new additions DevOps and SRE and Identity and Security.We recognize that Google Cloud has plenty of specific Industry Solutions used by our members. We will expand our related content over time, but for now, check out the categories dedicated to Healthcare and Life Sciences and other Industry Solutions. New Communities: Google Workspace We have also split Google Workspace into two categories: Workspace Admins for topics related to the migration, setup, and administration of Google Workspace in a company, and Workspace Users for topics related to the general use of Google Workspace.
On May 12, C2C hosted its first east coast event at Google’s New York office. We believe in-person connections are invaluable to everyone in our community, especially when our members are able to immediately converse with amazing speakers who are sharing their journeys and business outcomes.The stories from this event—presented on stage from Google Cloud customers, partners, and employees—can all be reviewed below. A Warm Welcome from C2C and Google Cloud Opening the event was Marco ten Vaanholt (@artmarco), who leads C2C initiatives at Google Cloud. To kick things off, Marco prompted the audience to get to know each other, and all enthusiastically turned to their table neighbors. After Marco covered the history of C2C and our early adventures in hosting face to face events, Marcy Young (@Marcy.Young), Director of Partnerships at C2C, followed to reiterate our mission statement: we’re here to connect Google Cloud customers across the globe. Since March of 2021, when the C2C online community first launched, our community has grown in size to make valuable connections with people like Arsho Toubi (@Arsho Toubi), Customer Engineer, Google Cloud, who followed Young to introduce C2C’s partner speakers.All three introductory speakers emphasized the excitement of being able to make new connections in person again. As ten Vaanholt put it, peers introducing themselves and initiating new relationships is “the start of community building.” When Toubi announced “I received some business cards, and that was a fun experience I haven’t had in two years,” the room responded with a knowing laugh. Toubi also asked the Googlers in the room to stand up so others could identify them. “These are my colleagues,” she said. “We’re all here to help you navigate how to use GCP to your best advantage.” Getting to Know AMD and DoiT C2C partners and the sponsors for this event, DoiT and @AMD shared updates of the partnership between the two companies focused on cloud optimization.Michael Brzezinski (@mike.brzezinski), Global Sales Manager, AMD Spenser Paul (@spenserpaul), Head of Global Alliances, DoiTBrzezinski framed the two presentations as a response to a question he received from another attendee he met just before taking the stage, a question about how the two companies work together to enhance performance while reducing cost. One half of the answer is AMD’s compute processors, which Brzezinski introduced one by one. To complete the story of the partnership between the two companies, Spenser Paul of DoiT took the stage with his Labrador Milton. “I’m joining the stage with a dog, which means you won’t hear anything I’m saying from here on,” he said as he took the microphone. “And that’s totally okay.” The key to minimizing cost on AMD’s hardware, Paul explained, is DoiT’s Flexsave offering, which automates compute spend based on identified need within a workload. A Fireside Chat with DoiT and CurrentSpenser Paul, Head of Global Alliances, DoiT Trevor Marshall (@tmarshall), Chief Technology Officer, CurrentPaul invited Marshall to join him onstage, and both took a seat facing the audience, Milton resting down at Paul’s feet. After asking Marshall to give a brief introduction to Current, Paul asked him why Current chose Google Cloud. Marshall did not mince words: Current accepted a $100,000 credit allowance from Google after spending the same amount at AWS. Why did Current stay with Google Cloud? The Google Kubernetes Engine. “I like to say we came for the credits, but stayed for Kubernetes,” Marshall said. Paul wryly suggested the line be used for a marketing campaign. The conversation continued through Current’s journey to scale and its strategy around cost optimization along the way.When Paul opened questions to the audience, initially, none came up. Seeing an opportunity, Paul turned to Marshall and said, “Selfishly, I need to ask you: what’s going to happen with crypto?” Just in time, a guest asked what other functionalities Current will introduce in the future. After an optimistic but tight-lipped response from Marshall, another moment passed. Marshall offered Paul a comforting hand and said, “We’re all going to make it through,” before fielding a few more questions. Panel Discussion All our presenters, with the addition of Michael Beal (@MikeBeal), CEO, Data Capital Management reconvened on stage for a panel discussion. Toubi, who moderated the conversation, began by asking Michael Beal to introduce himself and his company, Data Capital Management, which uses AI to automate the investment process. Beal ran through Data Capital Management’s product development journey, and then, when he recalled the company’s initial approach from Google, playfully swatted Marshall and said, “The credits don’t hurt.” Toubi then guided Beal and Brzezinski through a discussion of different uses cases for High Performance Computing, particularly on AMD’s processors.When Toubi turned the panel’s attention to costs, Paul took the lead to explain in practical detail how DoiT’s offerings facilitate the optimization process. “I have an important question,” said Toubi. “Can DoiT do my taxes?” Then she put the guests on the spot to compare Google Cloud to AWS’s Graviton. Brzezinski was ready for the question. The initial cost savings Graviton provides, he explained, don’t translate to better price performance when taking into account the improved overall performance on Google Cloud. Other questions covered financial services use cases for security, additional strategies for optimizing workloads for price performance, and wish-list items for Google Cloud financing options.Marco ten Vaanholt kicked off the audience Q&A by asking what a Google Cloud customer community can do for the customers on the panel. Marshall said he’s interested in meeting talented developers, and Beal said he’s interested in meeting anyone who can give him ideas. As he put it, “Inspiration is always a very interesting value proposition.” After a couple more questions about estimating cost at peak performance and addressing customer pain points, Toubi asked each panelist to offer one piece of advice for someone considering using Google Cloud who isn’t already. Again, Paul saw a shot and took it. “If you’ve never been to Google before,” he said, “Come for the credits, stay for the Kubernetes.” Winding Down Following the presentations, all in attendance broke away to connect during a networking reception. To read more about it, check out the exclusive onsite report linked below in the Extra Credit section, and to get involved in the customer-to-customer connections happening in person in the C2C community, follow the link to our live event in Cambridge, MA to register and attend. We look forward to seeing you there! Extra Credit
The Google Cloud Startups Summit unites startup founders, venture capitalists, and Google experts for a full day of informative and interactive sessions exploring the diversity of talent and the variety of business opportunities in Google Cloud’s startup ecosystem. This year’s Startups Summit, on June 2, 2022, will cover hot topics including the future of web3, app development for startups, and founding a business on the values of diversity, equity, and inclusion. Startup founders make up a major segment of the C2C Community, and events like the Google Cloud Startups Summit facilitate the kind of customer-to-customer interaction C2C exists to promote. The 2021 Startups Summit attracted some of C2C’s most active members, and this year’s Summit will offer them a warm welcome back.Markus Koy (@MarkusK), founder of thefluent.me, left last year’s Summit with a new perspective on the process of scaling a business. One of the biggest challenges, he learned, is growing a business enough to build out a team in order to secure funding. For founders still developing a product, however, events like the Startups summit offer other vital kinds of support. “For me personally,” says Koy, “I got some good information on pitching, how to present the company, and the other advantage I find is of course networking.” Connecting with others in the startups space is valuable for founders at any stage of the startup journey. “If there is opportunity to collaborate just to speed up to reach the market, I’m open minded.” Martin Mujyanama (@muntima), another highly engaged C2C member who attended last year’s Summit, agrees. Mujyanama is building a product that will compile and organize academic research on victimology in an optimized content interface. At this year’s Startups Summit, he hopes to meet others interested in collaborating, however they might be able to influence his journey. “If there is opportunity to collaborate just to speed up to reach the market, I’m open minded,” says Mujyanama. “I’m ready just to welcome any such initiative or action.”Every startup is different, with its own unique technical and business challenges and potential for growth and success. The Google Cloud Startups Summit is designed to provide insight and guidance from technical and business leaders across the Google Cloud ecosystem, so that startups at all stages and in all fields and industries can benefit from its programming. However, what determines the real value of any business-oriented event is the perspective and willingness to engage of the other attendees. To make the connections that will make the difference in your startup journey, register here for the 2022 Google Cloud Startups Summit, and register below for the three AMA sessions C2C is hosting in conjunction with the Summit:
Looker is a business intelligence platform used for data applications and embedded analytics. Looker helps you easily explore, share, and visualize your company's data so that you can make better business decisions. During this deep dive, Cat Huang and Tema Johnson, Looker customer engineers at Google Cloud, discussed the value of Looker for startup companies, including recommendations for how to choose a data warehouse complete with a product demo. The recording from this session includes the topics listed below, plus plenty of conversation infused in the presentation from open Q&A from community members present at the live event:(0:00) Welcome and introduction from C2C and the Google Startups Team (5:25) Looker (creating a data culture) vs. Data Studio (data visualizations) (9:00) Using Looker and Data Studio together for a complete, unified platform for self-service and centralized BI (10:10) Using looker with a data warehouse like BigQuery (13:15) Serverless big data analytics vs. traditional data warehouses (14:10) Integrated AI and ML services for data analytics (15:30) The power of Looker: in-database architecture, semantic modeling layer, and cloud native (21:05) Live demo: Looker (40:00) Closing comments and audience Q&AWatch the full recording below: Preview What’s NextJoin the Google Cloud Startups group to stay connected on events like this one, plus others we have coming up:
Machine Learning is an important component of every major tech product today. However, not everything beyond excel sheets is big data, and not all big data problems require ML. The most important function of ML should be to supplement the product.Decision makers in the ML and big data spaces should know how an ML mindset differs from a traditional software development mindset. Hear from startup mentor, program manager, and trained architect KC Ayyagari (@kcayyagari), Senior Customer Engineer at Google Cloud.The recording from this session includes the topics listed below, plus plenty of conversation infused in the presentation from open Q&A from community members present at the live event:(0:00) Welcome and introduction from C2C and the Google Startups Team (3:30) Agenda overview (5:00) What is Machine Learning? (16:55) How ML is different from normal software development and how to represent physical problems in data (42:30) The do’s, don’ts, and focus areas in the ML mindset for managersWatch the full recording below: Preview What's NextJoin the Google Cloud Startups group to stay connected on events like this one, plus others we have coming up:
End user computing devices account for 1% of greenhouse gas emissions. This may not sound like a lot, but it’s far too much if we want to change the course of our planet’s future. Fortunately, sustainability is a top-ranking trend across the business landscape, and Michael Wyatt, Head of Google’s Chrome Enterprise in EMEA, was happy to join C2C Global’s Clean Clouds Happy Earth event to tell our members about using Chrome OS to practice Sustainable IT.Chrome has committed to more sustainable manufacturing, consumption, and downstream practices for managing its products, integrating sustainability into the entire device lifecycle. Chrome’s manufacturing partners are producing more sustainable devices, including the first made entirely from ocean-bound plastics. Chromebooks also use up to 46% less energy than competitors. If other vendors adopt these practices, and customers make it a priority to invest in these resources, the goal of a sustainable future will be that much easier to achieve.After reviewing Chrome’s commitments, Wyatt introduced two case studies submitted by Chrome customers. Kingston & Sutton Council partnered with Citrix, Chrome, and Acer to update its systems and reduce their energy consumption by one third. Nordic Choice Hotels converted 2,000 windows PCs to chrome using OS Flex in one weekend after suffering a ransomware attack to adopt more secure software without investing in any new machines. The company distributed one-pagers to all of its hotels and each location’s staff migrated their machines onsite. As these stories demonstrate, sustainability is achievable for any organization willing to work proactively with Chrome.Watch a full video of Wyatt’s presentation below: Extra Credit:
Trevor Marshall (@tmarshall) had just left the stage after over an hour of nonstop conversation, but he was ready for another interview. The CTO of Current, an aptly-named disruptor in the developing fintech space, had come to the event to participate in a panel discussion with Spenser Paul of DoiT (@spenserpaul), Michael Brzezinski of AMD (@mike.brzezinski), and Michael Beal of Data Capital Management (@MikeBeal), immediately following a one-on-one fireside chat with Paul, who also brought his labrador Milton onstage with him for both sessions. Now Marshall was sitting at a wooden dining table in an open workspace overlooking Manhattan’s Little Island floating park, enthusiastically describing a proof-of-concept his company is running with Google Cloud’s C2D compute instances, an offering powered by AMD’s EPYC processors.“It’s cool to actually be able to put a face to some of this technology,” he said. “We have a lot of compute-bound instances, and for me, I was like, ‘Oh, it’s the C2D guy!’” Brzezinski had discussed AMD’s role in bringing C2D instances to Google Cloud customers, but Marshall hadn’t known until the two were seated onstage together that his fellow panelist is directly involved in selling the same technology he hopes to adopt. “I’m going to be reaching out to that guy,” he said. “I do have some questions. That will actually unlock some progress in our stack, and I think that’s pretty sweet.” Trevor Marshall of Current, Spenser Paulof Doit, and Paul’s Labrador, MiltonMarshall’s positivity and excitement to collaborate reflected the prevailing atmosphere at C2C Connect Live, New York City, the most recent of C2C Global’s regional face-to-face events for Google Cloud customers and partners, this one hosted at Google’s 8510 building in Manhattan’s Chelsea neighborhood. The scheduled program put Marshall in conversation with Brzezinski, AMD’s Global Sales Manager, Paul, DoiT’s head of Global Alliances, and Beal, Data Capital Management’s CEO, on the topic of innovation and cost optimization on Google Cloud. These sessions were designed as a starting point for the reception that followed, where the panelists and guests shared their stories and explored the topics discussed in more depth.“You get an opportunity to say the things you feel like people are interested in, and then you get to talk with them afterward,” said Brzezinski. “They’ll come and ask you more about what you said, or say, ‘you mentioned this one thing, but I want to know more about something different.’” “You collide two atoms together, you create something new. You collide two people together and have an open discussion, you learn something new, get new insight.” Thomson Nguy (@thomson_nguy), Vice President of Sales in the Americas at Aiven, was grateful to be able to meet both Brzezinski and Beal in person, having worked with both companies, AMD as a vendor and Data Capital Management as a customer, but only remotely. “We’re an AMD customer, we’re a Google customer, but also we’ve got one of our customers [at the event] that can actually use the price performance that AMD can drive, and so it’s actually being able to connect relationships along the whole value chain,” he said. “Working together as partners, we can actually create real value for the customers.” Customer conversations outside Google’sGoblin King AuditoriumNguy particularly appreciated being able to make these connections in an informal setting, where sales was not top of mind for him or his team. When he and Beal met, before talking shop, the two reminisced about Harvard Business School, where both earned their MBAs. “This event was very natural,” said Nguy. “It wasn’t like going to an AWS summit, where you get lost in 10,000 people at the Javitz center. It’s a very intimate place that lets you connect and talk with people, and it has that really cool vibe, a community vibe that I really appreciate.” Faris Alrabi (@faris.alrabi), one of Aiven’s Sales Team Leads in the Americas, wholeheartedly agreed. At most events, he said, he feels obligated to pitch, whereas, at C2C Connect Live, he went out of his way not to.Attendees repeatedly echoed these sentiments. In conversation with Nguy in front of a spread of refreshments that depleted rapidly over the course of the reception, Geoff MacNeil of Crowdbotics, another company that brought multiple team members out to the event, attributed the unique value of this intimate setting to the possibility of chance encounters. “Collisions create innovation,” he said. “You collide two atoms together, you create something new. You collide two people together and have an open discussion, you learn something new, get new insight.” Nguy and MacNeil also exchanged information to discuss opportunities to partner in the future.New business deals aside, however, the ability to meet and share ideas and impressions in person, guests agreed, was reason enough to attend already. “Even if we left this event without getting a single lead,” said Nguy, “the experience of being here and understanding our customers and the way they think and the way they talk in a lot fuller context, I thought that was super valuable.” C2C Will be hosting many more face-to-face events in the coming months. To connect with Google Cloud customers in your area and spark more innovation for your company, register for these upcoming events below:
C2C Global President Josh Berman recently published a feature article as a guest author at AI Technology news outlet AiThority. In the article, Berman outlines a couple of the main drivers of cloud adoption among startups, including lower infrastructure costs and the ability to access resources on demand while limiting spend to immediate usage, streamlining upfront expenses. Berman also connected with Dheeraj Nallagatla, Founder and CEO of C2C partner Dataflix, to discuss the unique advantages of building a business on the cloud.For Dataflix, the main priority when weighing cloud solutions is security, but the company also places a premium on the ability to implement quickly and efficiently and estimate costs up front according to transparent pricing models. Cloud usage also makes for easier and better coordinated collaboration, a practice Dataflix values very highly. “The Google Cloud community, specifically C2C Global, is bringing customers, partners and developers together across the globe,” said Nallagatla. “This gives us an opportunity to learn how Google Cloud is being leveraged by companies of all sizes and verticals.” Read the full text of the article at AiThority. Extra Credit:
On Thursday, April 14, 2022, the C2C DACH region hosted a powerful and informative event with guest Joel Goodman, a staff cloud architect at DoiT International, focused on Cloud Workflows, a serverless offering from Google Cloud. Thomas Hug (@tom), one of our DACH Team Leaders, served as moderator of the session. Read on below to review the key takeaways from this in-depth introduction to this dynamic product. 30 Minutes in 30 seconds (3:47) Joel Goodman began his presentation by explaining why a Google Cloud user should consider Workflows. The more services a user has talking to each other at once, the harder they are to manage, and the more tedious the process of sending events to a pipeline becomes. (5:01) Goodman compared Workflow to an orchestrator: a central process that executes the workflow from start to finish. (5:26) Next, Goodman gave an overview of Workflows and its capabilities, and what writing a workflow looks like. (7:00) To provide some examples of use cases for Workflows, Goodman brought up microservice orchestration, continuous integration and deployment (although he admitted he wouldn’t use it for heavier things), transactional consistency, ETL and Data pipelines (although he acknowledges that Workflows would be a better way to start for light data pipelines, and that for more complex needs there are a number of other tools available that would be more suitable), and long-running workflows. (9:00) To give attendees a demo of Workflows, Goodman used the example of a mechanic who runs an application whose users send pictures of their vehicle. The microservice orchestration in this case is as follows: save the image to Google Cloud Storage, extract the license plate number from the image, look up the vehicle’s information, save the information to BigQuery, and finally email the vehicle image to the mechanic with the information he needs. (10:44) Next Goodman listed some workflow design requirements: It has to be cheap, it has to focus on business logic and not infrastructure, it has to scale up and down with customer demand, and it has to be reliable and allow for easy troubleshooting. (11:07) Goodman also expanded on his design decisions––Cloud Run for microservices and Cloud Workflows for orchestration––and analyzed the managed and external services and the microservices required. (11:58) To break everything down further, Goodman explained the specific uses for the web app, the license plate reader, and the notification service. (12:25) Goodman next provided an extensive analysis of the differences between orchestration and choreography. (16:40) Finally, Goodman gave attendees a demonstration of the application’s front end, the submission of the image, and the process in the background. (20:56) For the rest of the session, Goodman fielded questions from C2C members hoping to implement Cloud Workflows for their own services. Extra Credit: Looking to get more involved with our DACH community? Come to our in-person event in Munich on May 18, 2022. This session will cover how MediaMarktSaturn built its Data Mesh, and why this solution is such a game-changer. Attendees will also hear from our partner AMD about how they are making their industry leading AMD EPYC processors available on Google Cloud, and how UberCloud is helping organizations run their simulation tools using HPC application containers.Join us and these amazing speakers as they share their journeys and business outcomes, and how they have overcome their technical and business challenges: Fabian Seitz, Group Product Manager, MediaMarkt Saturn Pawel Walczysko, Cloud Solution Specialist Wolfgang Gentzsch, President, UberCloud Daniel Gruber, Director of Architecture, UberCloud Sign up below today!
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