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Patient Advocacy and Speaking from Experience at C2C Connect Live: Cambridge

“I was at the hotel one morning working at a hospital in Missouri, noticed blood on my t-shirt, and said ‘What’s that about?’” Sitting at a high-top conference table outside the Boston Common auditorium on the fourth floor of Google’s Cambridge, MA office, Michael Preston (@Preston14) of Healthcare Triangle briskly recounted his struggle to find effective treatment for melanoma. Before he was able to eliminate the cancer with immunotherapy, he explained, he underwent chemotherapy and experienced near-fatal complications. “That medicine that I qualified for because of my gene mutation nearly killed me,” he said. “How do you get genomics to reflect how a patient will interact with a medicine, not just whether or not they qualify for that medicine based on their genomic profile?”Jonathan SheffiPreston had come to the office for a C2C Connect Live event for Healthcare and Life Sciences professionals in the Boston-Cambridge area. This last question is the same question Preston asked Jonathan Sheffi (@sheffi), a director of Product Strategy formerly of Google and Veeva Systems, who had taken the stage earlier for a presentation and panel. Sheffi’s presentation focused more broadly on use cases for cloud technology in genomics and clinical trial matching, but the content resonated with Preston enough that he was moved to share his personal experience with the rest of the group. This kind of personal connection to technical and business-related discussions is typical of the HCLS space, Preston said. “Something will resonate, whether it’s my grandmother, my grandfather, my neighbor down the street, or me. If you can’t bring your own perspective into a conversation with a client or a partner, then it’s too generic.”Sheffi agreed: “Working in healthcare and life sciences, no matter what industry you work in, everyone’s a patient, and everyone knows some patients.” Before he began working in technology, Sheffi was able to experience firsthand what it’s like to serve in a patient-facing role. “I was actually a pharmaceutical sales rep early in my career, and met patients who would come up to me and would say, ‘your drug saved my life,’” he recalled. “I feel weird taking the credit, because I didn’t develop it, I didn’t manufacture it, I was just making sure that they had access and had it available to them, but there is nothing quite like meeting a patient who’s actually been impacted by your work.” Although Sheffi has held executive-level positions at several major tech companies, he has organized his career around the opportunities he sees to serve patients and meet their needs. As he put it, “I’m here because I’m excited about what technology can do for patients.” Guests mingling before the eventThe program at the event, which included presentations from Sheffi, Google Head of Cloud Sales Engineering Yee-Chen Tjie, Taylor Lehman, Director of the Office of the CISO at Google, and Luke Ge, an AI Solutions specialist at Intel, and a panel discussion with Ge, Tjie, and Sheffi, was largely technically focused. However, patient experience dominated the conversations that followed, which Sheffi and Preston both cited as a unique value of a community space for HCLS professionals in the tech field. “Another gentlemen talked about his parent, who had cancer,” Sheffi recalled. “He had to push for a more medically appropriate treatment option that wasn’t initially recommended by the physician.” “Working in healthcare and life sciences, no matter what industry you work in, everyone’s a patient, and everyone knows some patients.” Sheffi was referring to Raj Tuliani (@tuliani), a customer engineer with Google Life Sciences who shared his experience caring for his sick parents during the panel discussion that closed the program. “I was trying to give my perspective as a patient advocate, as a patient caregiver,” he says. “There’s a good use case for a patient advocate to use the genetic data that’s being given as a way to guide treatment, not only from the provider perspective, but from the patient side as well.” Tuliani had wanted to be a doctor from a young age, and when he started at Google he had already worked as a senior director of technology at Anthem and at Johns Hopkins, and had also taken time off from work to be a full-time caregiver to his parents. As a patient advocate, Tuliani appreciates that Google’s life sciences products are “are all about helping everyone,” with “the emphasis on helping and everyone.”A focus on patient experience is that much more impactful at an event where technical and business professionals are convening to share ideas and make new connections. Once the guests started opening up in the room during the prepared program, they were primed to engage candidly during the networking reception that followed. Making himself vulnerable in front of the others in attendance only made Preston more eager to connect one-on-one with his colleagues and peers. In the middle of describing the security risks his clients in the small- to medium-sized community hospital space face when they don’t have resources like a CISO, he caught sight of Lehman walking past. “I’m going to go hunt him down and talk to him more,” he said. Extra Credit:  

Categories:Industry SolutionsC2C NewsHealthcare and Life Sciences

Media, Entertainment, and Gaming Case Study: Netflix, DaaS, and Google Cloud DRaaS

Two years ago, Netflix launched NetFX, its premiere desktop-as-service (DaaS) offering. Netflix describes NetFX as “a cloud-based platform that will make it easier for vendors, artists and creators to connect and collaborate on visual effects (VFX) for our titles.” The platform provides virtual workstations, integrated storage, and full access to secure rendering in a connected environment, which Netflix hopes will help it become a leading producer of visual effects (VFX) and original animated content.To create stunning animation, Netflix artists need access to specialized applications, petabytes of images and raw video files, and enough computing power to render completed files. Multiple artists work in teams, and each VFX frame can take up to 30 hours to produce. With more and more of these artists working remotely, Netflix needed to look for a solution that could deliver similar security, performance, and functional characteristics to the workstations available in its studio headquarters. To do so, the company turned to DaaS. What is DaaS? Desktop-as-service (DaaS) delivers a unified, centrally managed computing experience to users on almost any internet-connected device. DaaS doesn’t require buying any hardware and poses no worries about storage security or maintenance. DaaS also eliminates much of the expense usually associated with managing and maintaining mobile computer users. Users can run hard-powered applications, including video and graphic applications, on a relatively low-powered portable device with no freezing or buffering, allowing for secure encrypted access to apps and desktops from anywhere on any device. With DaaS, Netflix can deploy apps on virtual desktops to hundreds of artists around the world in minutes. Benefits of DaaS Netflix profits from DaaS in the following ways. Upfront investment: Managers shift from major long-term capital expenses (CAPEX) to daily operating expenses (OPEX) as they adopt the pay-as-you-go model, which cuts office expenses like electricity, cabling and maintenance. The virtual desktop also helps Netflix minimize the costs of office infrastructure, along with cabling and desktop maintenance on their premises. Physical and digital security: DaaS providers store data in high-security data centers that are under continuous surveillance. All information is stored under multiple safeguards like firewalls, multi-factor authentication, intrusion detection and prevention, and 256-bit data encryption. Updating patches are simplified and unified. No data is stored on the mobile devices. If a device is lost or stolen, data access can be revoked immediately.  Business continuity: DaaS providers offer DRaaS service, whereby providers replicate the company’s data and apps in multiple data centers at different locations, to safeguard against natural disasters.  NetFX and Google Cloud DRaaS Netflix piloted a beta version of its NetFX platform in Canada, and recently unveiled a working template of NetFX in Mumbai. The company said it plans to make the platform available in more countries “where infrastructure can be deployed.”Whether due to extreme weather or to cutting a critical cable, Netflix must be prepared for anything that disrupts operations. It will want to recover as much data as possible in the shortest time possible, without impacting operations. For that, Netflix regards the Google Cloud Platform as the best environment, because it offers time-tested disaster recovery as a service (DRaaS). Netflix uses Google Cloud VPN as conduit for connecting NetFX to Google Cloud, where data can be copied to Cloud Storage for rapid and cost-effective data recovery. This helps Netflix return to full operations rapidly following disasters, avoid regulatory risks, avoid data losses, keep customers happy, and maintain its reputation.About its DaaS solution, Netflix says: ”NetFX is a cutting-edge platform which will provide collaborators frictionless access to infrastructure to meet Netflix’s demand for VFX services around the world as our library of original content continues to grow.” Extra Credit:  

Categories:Industry SolutionsMedia, Entertainment, and Gaming

Introducing the May 2022 Community C2Champions

C2C is a global community where Google Cloud customers and partners can explore new technical solutions and transform their businesses using Google Cloud products. What makes C2C so unique, however, is the opportunity for our members to meet, share their knowledge, and collaborate with one another. Learning which products to use and how to use them is important, but the chance to hear the story of another colleague who has done so successfully or tell your own success story is vital. To demonstrate this value to our membership, C2C has introduced a new program all about recognizing the individuals who make our community so dynamic and rewarding. Read on below to learn more about our inaugural monthly community C2Champions. Category: Solving Problems Chanel GrecoChanel Greco (@chanelgreco) is a Google Workspace trainer who loves helping others get the most out of Google's “awesome” productivity suite. Chanel has spent most of her professional career in IT. With saperis, a company she founded in 2020, she decided to bring together two things she's very passionate about, tech and education, by creating a platform for teaching people how to use digital tools.Chanel enjoys sharing her tech knowledge with other women and encouraging other women to consider getting into tech themselves. She regularly serves as a mentor or coach at coding events for women and girls. For relaxing, Chanel enjoys a nice workout, Playstation 5 games, or a good read.On C2C, Chanel has met other Google Workspace enthusiasts and started collaborating with various C2C members on customer projects. To learn more about Chanel and her presence in our community, read our exclusive interview with her here:  Category: Attending Events John HayesJohn Hayes (@HayesJohnD) has had an interest in computers “pretty much from the beginning.” Back in the early days of the PC, he says, “everyone” asked him for help on PC or Windows problems. In his work as a design engineer he used PCs with AutoCAD to create mechanical drawings and hydraulic schematics.Now that cloud is becoming more relevant, John is pursuing new learning. He recently completed the Google Data Analytics Certificate with Coursera, as well as a class on Looker. Continuous learning since the early days of the PC have kept John on the leading edge of tech, and he is planning to continue his education with ML after getting caught up on his Skills Boost classes.Outside of tech, John used to fish as a hobby, to take a break, enjoy the sport, catch some fish, and experience the nature around him. He has since had to stop, and has turned to the computer for online learning and keeping up to date on tech and news. John came to C2C after attending a training webinar and receiving a follow-up email from Google. The camaraderie of people with shared interests reminds him of his time with his “military buddies” in the Navy. John would like to make more connections in the Data Analyst arena, as well as in the broader cloud arena. If he has any knowledge about a topic of discussion, John is more than eager to share it with people. Category: Platform Posts Thomas ShaijuThomas Shaiju (@shaijut) has been interested in learning about computers since his school days. Later in his academic career, he says, “by God's grace,” he got a chance to pursue a Masters degree in Software Engineering. His first work experience was with an eCommerce startup, which offered him valuable opportunities to build things from scratch. Thomas has also had opportunities to work in digital publishing and on oil and gas domains, focusing on back-end development, APIs using C#, .NET, .NET core, SQL, website deployment, and cloud. Out of work, Thomas enjoys reading and listening to life-changing books and stories, singing, blogging, mentoring, and sightseeing.Thomas learned about C2C from a LinkedIn post by Dan Sullivan, an author and Udemy instructor focused on Google Cloud topics. Dan had shared some information related to Google Cloud certifications, originally provided by one of C2C’s community managers, Ilias Papachristos (@ilias). Thomas was pleased to find that C2C is an active and engaging Google Cloud community. He is now here to connect with folks who know or are learning about back-end development, APIs, and anything else Google Cloud. Do you want to be a C2Champion? There are countless ways to engage on our platform or at our events, but the easiest way to get started right now is to join us as a member! We look forward to seeing you around our community.

Categories:C2C Community SpotlightC2C News

Healthcare Case Study: McKesson Corporation and the Google Cloud Healthcare API

An API is an interface that allows other isolated interfaces to communicate with one another, by integrating all information into a single, shareable source. In the context of healthcare, such devices aggregate masses of patient, government, and research data from internal and external sources across one single pane of glass. The ramifications of this functionality are significant. Researchers that need data for detecting breast cancer or diabetes no longer need to travel from institutions to libraries for their sources. Instead, all they need to do is access one centralized hub. Hospital and healthcare managers can analyze live data for ML-programmed insights. They can also provide faster, more up-to-date patient information. Insurance providers can use these same analytics to analyze and adjust patient information in bulk. Stakeholders involved in patient care and billing can share medical records, reducing error and allowing hospital staff to focus on healing, rather than paperwork.This technology also makes a difference on the individual level. Patients can have safe and convenient access to their data for more informed health decisions, anytime, anywhere, mostly from their smartphones. Doctors and nurses can more easily access government and research data that might help them make smarter diagnoses. Application developers can work on one centralized platform, enabling them to implement institutional upgrades and updates with half the usual time and cost. Managers can adhere to changing HIPAA standards while driving innovation in healthcare. The Google Cloud Healthcare API The Google Cloud Healthcare API meets the latest HL7, DICOM, and FHIR standards, making it uncommonly secure. According to an IDC InfoBrief titled “The Role of Customer Experience Networks in Delivering Value-Based Digital Transformation,” one of the biggest issues healthcare APIs have is how they handle security and regulatory requirements. Healthcare APIs are more vulnerable to security issues and their ramifications than APIs from most other industries, since they deal with sensitive patient information, accessed by diverse stakeholders and integrated with third-party integrations.Google Cloud assures vendors that its API “protect[s] your healthcare data with security and privacy controls you can trust.” Its system uses REST-based APIs, making the system faster and more lightweight, with increased scalability, perfect for Internet of Things (IoT) applications, such as for patients (or providers) to access health records via their mobiles. McKesson Corporation and Google Cloud In 2019, McKesson selected Google Cloud as its preferred cloud provider.  A Fortune 6 company, McKesson is a global leader in healthcare supply chain management solutions, retail pharmacy, community oncology and specialty care, and healthcare information technology. The company’s objectives were to “create and modernize next generation solutions to deliver better healthcare, one patient at a time.”To that end, McKesson adopted Google Cloud Platform’s managed services, along with healthcare-specific services that included the Google Cloud Healthcare API, to enhance its platforms and applications.  The company transferred its on-premise resources to Google Cloud, using the Google Cloud Healthcare API to ingest, store, analyze, and integrate the company’s healthcare data across its cloud applications. It also used Google’s analytics function to make data-driven decisions for product manufacturing, specialty drug distribution, and pharmacy retail operations. “This partnership [with Google] will not only accelerate and expand our strategic objectives,” said Andrew Zitney, senior vice-president and CTO of McKesson Technology, “it will also help fuel next-generation innovation by driving new technologies, advancing new business models, and delivering insights.”Offerings like the Google Cloud Healthcare API will continue to impact the healthcare industry in various ways, but across potential industry use cases, data production overall will become more accurate and storage more secure and safe. In short, hospitals, healthcare systems, insurers, and life sciences companies have a better chance at increasing their productivity and efficacy with these API integrations. Extra Credit:  

Categories:API ManagementIndustry SolutionsHealthcare and Life Sciences

C2C Monthly Recap: May 2022

Want to make sure you’re in the loop and don’t want to wait for these posts each month? Stay up-to-date on everything by updating your profile and notification preferences so we can deliver to you the most relevant news in real time.Welcome to the inaugural roundup of everything happening at C2C. Each month, we’ll share the latest news from the team and the best highlights from all of you here in the community.Jump to:Where We’ve Been... ...And Where We’re Going In the Community Newest Features for YouWhere We’ve Been...The C2C team has been on the move! We’ve been unveiling a number of face to face events with the help of our partners, Google, and other members who have joined us to share their journeys and connect with each other. The stories shared at these events are valuable across many industry solutions being created with Google Cloud technology, but we also have a focus on having fun! SoCalOur roadtrippers Josh Berman (@josh.berman), Alesha Neely (@Aneely), and Marcy Young (@Marcy.Young) traveled from across North America to visit three cities on the west coast: San Diego, Irvine, and Los Angeles. All three events were sponsored by one of our many partners, SADA, who helped bring together speakers from MovieLabs, BlueVoyant, Hyundai, 4Medica, Brain Corp, Automation Anywhere, and Flexible Vision. We also saw a familiar face⁠—Miles Ward (⁠@MilesWard), CTO, SADA—who had nothing but good things to say about his experience at the events. “It’s not only great to connect with customers,” he told us, “but even building our network of additional Googlers is fantastic.”C2C Connect Live: San Diego connected customers Flexible Vision, Brain Corp, and Automation Anywhere for a live panel featuring multiple presentations, including a customer story about Cue Health. “It was a great opportunity for everyone, and our team truly enjoyed the talks and positive energy in the room,” said Aaron Silverberg (@Silverberger), Founder and Vice President of Flexible Vision. “It’s great to be back in person, and the red, yellow, green stickers were a simple but nice gesture,” he added, referring to the stickers the C2C team handed out at all events for guests to use to indicate their preferred level of physical contact.C2C Connect Live: Irvine connected customers Hyundai and 4medica via partners Dataflix and SADA for a panel discussion, prompting multiple questions from guests at First American Financial. “Thank you for arranging the C2C event in Irvine, it was great meeting you,” First American Data Scientist Chris Ow (@chrisow) told us afterwards. “The event was very engaging and informative!”The climax of the west coast tour was the event at Google’s office in the famous Spruce Goose hangar in Los Angeles, where guests enjoyed impromptu tours of the facility led by Google Program Manager Dale Rossi (@Dale Rossi). Kumar Chinnakali (@kumarchinnakali7), an Enterprise Architect at CapGemini, had a particularly memorable experience at the Los Angeles event. “I enjoyed great food and drinks and made a lot of new friends,” he says. He remembers sharing a valuable exchange with representatives of System Integrators. “They are doing a unique GKE project of migrating from monolithic to microservices architecture.” He also remembers discussing Google Cloud certifications, and getting some enlightening insights from Google Global Head of Autonomic Security Iman Ghanizada’s (@iman) comments during the panel discussion. “The platform to build in-person connections after a long time was incredible,” says Chinnakali. EMEAIn EMEA, our enthusiastic community managers, Ilias (@ilias) and Dimitris (@Dimitris Petrakis), flew from their homes in Greece to visit Paris, Munich, and London. At C2C Connect: Paris, we reconnected with our friends at Carrefour and L’Oreal, respective home companies of our C2C France Team Leads Guillaume Blaquiere (@guillaume blaquiere) and Antoine Castex (@antoine.castex). Live conversations covered Looker use cases for BigQuery and data solutions for Confidential Virtual Machines. C2C Connect Live: Munich connected customers MediaMarkt Saturn and UberCloud for a conversation about MediaMarkt Saturn’s game-changing Data Mesh.C2C Gold partner AMD joined all three events. At C2C Connect Live: London, C2C Platinum partner DoiT international joined them for a conversation with customer VU.CITY about optimizing their cloud implementation. BidFX also appeared to give a presentation about using Google Cloud to transform their fintech business. Simrin Gill, Business Development lead at Cobry, spoke highly of her experience at the event in London. “I really enjoyed the fireside chats in particular. I found them to be extremely valuable for both customers and partners” she said. “It was refreshing to hear about someone else’s experience.” New York CityWe were on site in New York City to follow up with the star speakers at our first live event on the East Coast in the United States, and also had the opportunity to talk to some attendees about their experience at their first C2C event. We’re excited to be the home of community relationships in the Google Cloud ecosystem, wherever they can be made. Check out the posts below to read about the conversations C2C started on and off the stage in New York:You can also find recordings from virtual events, interviews with Google Cloud thought leaders, and other news and content from C2C by browsing all our articles by solution area, industry, or hot topics in cloud.  ...And Where We’re GoingTrying to catch wave of that energy? We’re eager for more, and we hope you can join us as we add more cities to our list. Not quite ready to travel and be part of an in-person crowd? We have plenty of virtual connections to join in on. Here are a select few we recommend joining live so you can speak directly with presenters and share your thoughts in open conversation with other C2C members. Looking for more? In the CommunityCongratulations again to our April C2Champions, @seijimanoan, @yuval, @Katsiaryna Vyshydkevich, and ​​​​​​@MadisonJenkins. Learn more about these outstanding community members at this post below. We also want to highlight some other excellent conversations happening in the communities.  Want to start connecting with the community? Newest Features for YouOf course, the beauty of everything above is having one central place for all Google Cloud users to come together to solve problems, connect and re-connect, and have access to everything from C2C. We strive to continually improve the experience you have here in the online community, so here’s the latest on what we’ve delivered. New Communities: Platform and Industry Solutions We have opened new categories for topics identified based on our members' interactions. Make sure you’re subscribed to our new groups to stay informed on the latest happenings in the community.Google Cloud Platform Solutions and Technologies contains some of the groups you are familiar with—like Infrastructure, Data Analytics, or AI and Machine Learning—but you’ll now see the new additions DevOps and SRE and Identity and Security.We recognize that Google Cloud has plenty of specific Industry Solutions used by our members. We will expand our related content over time, but for now, check out the categories dedicated to Healthcare and Life Sciences and other Industry Solutions. New Communities: Google Workspace We have also split Google Workspace into two categories: Workspace Admins for topics related to the migration, setup, and administration of Google Workspace in a company, and Workspace Users for topics related to the general use of Google Workspace.

Categories:C2C News

C2C Connect Live: New York City (full video)

On May 12, C2C hosted its first east coast event at Google’s New York office. We believe in-person connections are invaluable to everyone in our community, especially when our members are able to immediately converse with amazing speakers who are sharing their journeys and business outcomes.The stories from this event—presented on stage from Google Cloud customers, partners, and employees—can all be reviewed below.  A Warm Welcome from C2C and Google Cloud Opening the event was Marco ten Vaanholt (@artmarco), who leads C2C initiatives at Google Cloud. To kick things off, Marco prompted the audience to get to know each other, and all enthusiastically turned to their table neighbors. After Marco covered the history of C2C and our early adventures in hosting face to face events, Marcy Young (@Marcy.Young), Director of Partnerships at C2C, followed to reiterate our mission statement: we’re here to connect Google Cloud customers across the globe. Since March of 2021, when the C2C online community first launched, our community has grown in size to make valuable connections with people like Arsho Toubi (@Arsho Toubi), Customer Engineer, Google Cloud, who followed Young to introduce C2C’s partner speakers.All three introductory speakers emphasized the excitement of being able to make new connections in person again. As ten Vaanholt put it, peers introducing themselves and initiating new relationships is “the start of community building.” When Toubi announced “I received some business cards, and that was a fun experience I haven’t had in two years,” the room responded with a knowing laugh. Toubi also asked the Googlers in the room to stand up so others could identify them. “These are my colleagues,” she said. “We’re all here to help you navigate how to use GCP to your best advantage.”  Getting to Know AMD and DoiT C2C partners and the sponsors for this event, DoiT and @AMD shared updates of the partnership between the two companies focused on cloud optimization.Michael Brzezinski (@mike.brzezinski), Global Sales Manager, AMD Spenser Paul (@spenserpaul), Head of Global Alliances, DoiTBrzezinski framed the two presentations as a response to a question he received from another attendee he met just before taking the stage, a question about how the two companies work together to enhance performance while reducing cost. One half of the answer is AMD’s compute processors, which Brzezinski introduced one by one. To complete the story of the partnership between the two companies, Spenser Paul of DoiT took the stage with his Labrador Milton. “I’m joining the stage with a dog, which means you won’t hear anything I’m saying from here on,” he said as he took the microphone. “And that’s totally okay.” The key to minimizing cost on AMD’s hardware, Paul explained, is DoiT’s Flexsave offering, which automates compute spend based on identified need within a workload.  A Fireside Chat with DoiT and CurrentSpenser Paul, Head of Global Alliances, DoiT Trevor Marshall (@tmarshall), Chief Technology Officer, CurrentPaul invited Marshall to join him onstage, and both took a seat facing the audience, Milton resting down at Paul’s feet. After asking Marshall to give a brief introduction to Current, Paul asked him why Current chose Google Cloud. Marshall did not mince words: Current accepted a $100,000 credit allowance from Google after spending the same amount at AWS. Why did Current stay with Google Cloud? The Google Kubernetes Engine. “I like to say we came for the credits, but stayed for Kubernetes,” Marshall said. Paul wryly suggested the line be used for a marketing campaign. The conversation continued through Current’s journey to scale and its strategy around cost optimization along the way.When Paul opened questions to the audience, initially, none came up. Seeing an opportunity, Paul turned to Marshall and said, “Selfishly, I need to ask you: what’s going to happen with crypto?” Just in time, a guest asked what other functionalities Current will introduce in the future. After an optimistic but tight-lipped response from Marshall, another moment passed. Marshall offered Paul a comforting hand and said, “We’re all going to make it through,” before fielding a few more questions.  Panel Discussion  All our presenters, with the addition of Michael Beal (@MikeBeal), CEO, Data Capital Management reconvened on stage for a panel discussion. Toubi, who moderated the conversation, began by asking Michael Beal to introduce himself and his company, Data Capital Management, which uses AI to automate the investment process. Beal ran through Data Capital Management’s product development journey, and then, when he recalled the company’s initial approach from Google, playfully swatted Marshall and said, “The credits don’t hurt.” Toubi then guided Beal and Brzezinski through a discussion of different uses cases for High Performance Computing, particularly on AMD’s processors.When Toubi turned the panel’s attention to costs, Paul took the lead to explain in practical detail how DoiT’s offerings facilitate the optimization process. “I have an important question,” said Toubi. “Can DoiT do my taxes?” Then she put the guests on the spot to compare Google Cloud to AWS’s Graviton. Brzezinski was ready for the question. The initial cost savings Graviton provides, he explained, don’t translate to better price performance when taking into account the improved overall performance on Google Cloud. Other questions covered financial services use cases for security, additional strategies for optimizing workloads for price performance, and wish-list items for Google Cloud financing options.Marco ten Vaanholt kicked off the audience Q&A by asking what a Google Cloud customer community can do for the customers on the panel. Marshall said he’s interested in meeting talented developers, and Beal said he’s interested in meeting anyone who can give him ideas. As he put it, “Inspiration is always a very interesting value proposition.” After a couple more questions about estimating cost at peak performance and addressing customer pain points, Toubi asked each panelist to offer one piece of advice for someone considering using Google Cloud who isn’t already. Again, Paul saw a shot and took it. “If you’ve never been to Google before,” he said, “Come for the credits, stay for the Kubernetes.” Winding Down Following the presentations, all in attendance broke away to connect during a networking reception. To read more about it, check out the exclusive onsite report linked below in the Extra Credit section, and to get involved in the customer-to-customer connections happening in person in the C2C community, follow the link to our live event in Cambridge, MA to register and attend. We look forward to seeing you there! Extra Credit 

Categories:Data AnalyticsGoogle Cloud StrategyContainers and KubernetesIndustry SolutionsGoogle Cloud PartnersFinancial ServicesSession Recording

The Google Cloud Startups Summit Connects Startup Founders in the C2C Community

The Google Cloud Startups Summit unites startup founders, venture capitalists, and Google experts for a full day of informative and interactive sessions exploring the diversity of talent and the variety of business opportunities in Google Cloud’s startup ecosystem. This year’s Startups Summit, on June 2, 2022, will cover hot topics including the future of web3, app development for startups, and founding a business on the values of diversity, equity, and inclusion. Startup founders make up a major segment of the C2C Community, and events like the Google Cloud Startups Summit facilitate the kind of customer-to-customer interaction C2C exists to promote. The 2021 Startups Summit attracted some of C2C’s most active members, and this year’s Summit will offer them a warm welcome back.Markus Koy (@MarkusK), founder of thefluent.me, left last year’s Summit with a new perspective on the process of scaling a business. One of the biggest challenges, he learned, is growing a business enough to build out a team in order to secure funding. For founders still developing a product, however, events like the Startups summit offer other vital kinds of support. “For me personally,” says Koy, “I got some good information on pitching, how to present the company, and the other advantage I find is of course networking.” Connecting with others in the startups space is valuable for founders at any stage of the startup journey. “If there is opportunity to collaborate just to speed up to reach the market, I’m open minded.” Martin Mujyanama (@muntima), another highly engaged C2C member who attended last year’s Summit, agrees. Mujyanama is building a product that will compile and organize academic research on victimology in an optimized content interface. At this year’s Startups Summit, he hopes to meet others interested in collaborating, however they might be able to influence his journey. “If there is opportunity to collaborate just to speed up to reach the market, I’m open minded,” says Mujyanama. “I’m ready just to welcome any such initiative or action.”Every startup is different, with its own unique technical and business challenges and potential for growth and success. The Google Cloud Startups Summit is designed to provide insight and guidance from technical and business leaders across the Google Cloud ecosystem, so that startups at all stages and in all fields and industries can benefit from its programming. However, what determines the real value of any business-oriented event is the perspective and willingness to engage of the other attendees. To make the connections that will make the difference in your startup journey, register here for the 2022 Google Cloud Startups Summit, and register below for the three AMA sessions C2C is hosting in conjunction with the Summit:  

Categories:Google Cloud Startups

The Value of Looker for Startups (full recording)

Looker is a business intelligence platform used for data applications and embedded analytics. Looker helps you easily explore, share, and visualize your company's data so that you can make better business decisions. During this deep dive, Cat Huang and Tema Johnson, Looker customer engineers at Google Cloud, discussed the value of Looker for startup companies, including recommendations for how to choose a data warehouse complete with a product demo. The recording from this session includes the topics listed below, plus plenty of conversation infused in the presentation from open Q&A from community members present at the live event:(0:00) Welcome and introduction from C2C and the Google Startups Team (5:25) Looker (creating a data culture) vs. Data Studio (data visualizations) (9:00) Using Looker and Data Studio together for a complete, unified platform for self-service and centralized BI (10:10) Using looker with a data warehouse like BigQuery (13:15) Serverless big data analytics vs. traditional data warehouses (14:10) Integrated AI and ML services for data analytics (15:30) The power of Looker: in-database architecture, semantic modeling layer, and cloud native (21:05) Live demo: Looker (40:00) Closing comments and audience Q&AWatch the full recording below: Preview What’s NextJoin the Google Cloud Startups group to stay connected on events like this one, plus others we have coming up: 

Categories:Data AnalyticsGoogle Cloud StartupsSession Recording

Sustainable IT with Chrome OS

End user computing devices account for 1% of greenhouse gas emissions. This may not sound like a lot, but it’s far too much if we want to change the course of our planet’s future. Fortunately, sustainability is a top-ranking trend across the business landscape, and Michael Wyatt, Head of Google’s Chrome Enterprise in EMEA, was happy to join C2C Global’s Clean Clouds Happy Earth event to tell our members about using Chrome OS to practice Sustainable IT.Chrome has committed to more sustainable manufacturing, consumption, and downstream practices for managing its products, integrating sustainability into the entire device lifecycle. Chrome’s manufacturing partners are producing more sustainable devices, including the first made entirely from ocean-bound plastics. Chromebooks also use up to 46% less energy than competitors. If other vendors adopt these practices, and customers make it a priority to invest in these resources, the goal of a sustainable future will be that much easier to achieve.After reviewing Chrome’s commitments, Wyatt introduced two case studies submitted by Chrome customers. Kingston & Sutton Council partnered with Citrix, Chrome, and Acer to update its systems and reduce their energy consumption by one third. Nordic Choice Hotels converted 2,000 windows PCs to chrome using OS Flex in one weekend after suffering a ransomware attack to adopt more secure software without investing in any new machines. The company distributed one-pagers to all of its hotels and each location’s staff migrated their machines onsite. As these stories demonstrate, sustainability is achievable for any organization willing to work proactively with Chrome.Watch a full video of Wyatt’s presentation below:  Extra Credit:  

Categories:Industry SolutionsSustainabilitySession Recording

Collisions and Community at C2C Connect Live: New York City

Trevor Marshall (@tmarshall) had just left the stage after over an hour of nonstop conversation, but he was ready for another interview. The CTO of Current, an aptly-named disruptor in the developing fintech space, had come to the event to participate in a panel discussion with Spenser Paul of DoiT (@spenserpaul), Michael Brzezinski of AMD (@mike.brzezinski), and Michael Beal of Data Capital Management (@MikeBeal), immediately following a one-on-one fireside chat with Paul, who also brought his labrador Milton onstage with him for both sessions. Now Marshall was sitting at a wooden dining table in an open workspace overlooking Manhattan’s Little Island floating park, enthusiastically describing a proof-of-concept his company is running with Google Cloud’s C2D compute instances, an offering powered by AMD’s EPYC processors.“It’s cool to actually be able to put a face to some of this technology,” he said. “We have a lot of compute-bound instances, and for me, I was like, ‘Oh, it’s the C2D guy!’” Brzezinski had discussed AMD’s role in bringing C2D instances to Google Cloud customers, but Marshall hadn’t known until the two were seated onstage together that his fellow panelist is directly involved in selling the same technology he hopes to adopt. “I’m going to be reaching out to that guy,” he said. “I do have some questions. That will actually unlock some progress in our stack, and I think that’s pretty sweet.” Trevor Marshall of Current, Spenser Paulof Doit, and Paul’s Labrador, MiltonMarshall’s positivity and excitement to collaborate reflected the prevailing atmosphere at C2C Connect Live, New York City, the most recent of C2C Global’s regional face-to-face events for Google Cloud customers and partners, this one hosted at Google’s 8510 building in Manhattan’s Chelsea neighborhood. The scheduled program put Marshall in conversation with Brzezinski, AMD’s Global Sales Manager, Paul, DoiT’s head of Global Alliances, and Beal, Data Capital Management’s CEO, on the topic of innovation and cost optimization on Google Cloud. These sessions were designed as a starting point for the reception that followed, where the panelists and guests shared their stories and explored the topics discussed in more depth.“You get an opportunity to say the things you feel like people are interested in, and then you get to talk with them afterward,” said Brzezinski. “They’ll come and ask you more about what you said, or say, ‘you mentioned this one thing, but I want to know more about something different.’” “You collide two atoms together, you create something new. You collide two people together and have an open discussion, you learn something new, get new insight.” Thomson Nguy (@thomson_nguy), Vice President of Sales in the Americas at Aiven, was grateful to be able to meet both Brzezinski and Beal in person, having worked with both companies, AMD as a vendor and Data Capital Management as a customer, but only remotely. “We’re an AMD customer, we’re a Google customer, but also we’ve got one of our customers [at the event] that can actually use the price performance that AMD can drive, and so it’s actually being able to connect relationships along the whole value chain,” he said. “Working together as partners, we can actually create real value for the customers.” Customer conversations outside Google’sGoblin King AuditoriumNguy particularly appreciated being able to make these connections in an informal setting, where sales was not top of mind for him or his team. When he and Beal met, before talking shop, the two reminisced about Harvard Business School, where both earned their MBAs. “This event was very natural,” said Nguy. “It wasn’t like going to an AWS summit, where you get lost in 10,000 people at the Javitz center. It’s a very intimate place that lets you connect and talk with people, and it has that really cool vibe, a community vibe that I really appreciate.” Faris Alrabi (@faris.alrabi), one of Aiven’s Sales Team Leads in the Americas, wholeheartedly agreed. At most events, he said, he feels obligated to pitch, whereas, at C2C Connect Live, he went out of his way not to.Attendees repeatedly echoed these sentiments. In conversation with Nguy in front of a spread of refreshments that depleted rapidly over the course of the reception, Geoff MacNeil of Crowdbotics, another company that brought multiple team members out to the event, attributed the unique value of this intimate setting to the possibility of chance encounters. “Collisions create innovation,” he said. “You collide two atoms together, you create something new. You collide two people together and have an open discussion, you learn something new, get new insight.” Nguy and MacNeil also exchanged information to discuss opportunities to partner in the future.New business deals aside, however, the ability to meet and share ideas and impressions in person, guests agreed, was reason enough to attend already. “Even if we left this event without getting a single lead,” said Nguy, “the experience of being here and understanding our customers and the way they think and the way they talk in a lot fuller context, I thought that was super valuable.” C2C Will be hosting many more face-to-face events in the coming months. To connect with Google Cloud customers in your area and spark more innovation for your company, register for these upcoming events below:  

Categories:ComputeIndustry SolutionsC2C NewsFinancial Services

Exploring Cloud Workflows

On Thursday, April 14, 2022, the C2C DACH region hosted a powerful and informative event with guest Joel Goodman, a staff cloud architect at DoiT International, focused on Cloud Workflows, a serverless offering from Google Cloud. Thomas Hug (@tom), one of our DACH Team Leaders, served as moderator of the session. Read on below to review the key takeaways from this in-depth introduction to this dynamic product. 30 Minutes in 30 seconds (3:47) Joel Goodman began his presentation by explaining why a Google Cloud user should consider Workflows. The more services a user has talking to each other at once, the harder they are to manage, and the more tedious the process of sending events to a pipeline becomes.  (5:01) Goodman compared Workflow to an orchestrator: a central process that executes the workflow from start to finish.  (5:26) Next, Goodman gave an overview of Workflows and its capabilities, and what writing a workflow looks like. (7:00) To provide some examples of use cases for Workflows, Goodman brought up microservice orchestration, continuous integration and deployment (although he admitted he wouldn’t use it for heavier things), transactional consistency, ETL and Data pipelines (although he acknowledges that Workflows would be a better way to start for light data pipelines, and that for more complex needs there are a number of other tools available that would be more suitable), and long-running workflows.  (9:00) To give attendees a demo of Workflows, Goodman used the example of a mechanic who runs an application whose users send pictures of their vehicle. The microservice orchestration in this case is as follows: save the image to Google Cloud Storage, extract the license plate number from the image, look up the vehicle’s information, save the information to BigQuery, and finally email the vehicle image to the mechanic with the information he needs.  (10:44) Next Goodman listed some workflow design requirements: It has to be cheap, it has to focus on business logic and not infrastructure, it has to scale up and down with customer demand, and it has to be reliable and allow for easy troubleshooting.  (11:07) Goodman also expanded on his design decisions––Cloud Run for microservices and Cloud Workflows for orchestration––and analyzed the managed and external services and the microservices required.  (11:58) To break everything down further, Goodman explained the specific uses for the web app, the license plate reader, and the notification service.  (12:25) Goodman next provided an extensive analysis of the differences between orchestration and choreography. (16:40) Finally, Goodman gave attendees a demonstration of the application’s front end, the submission of the image, and the process in the background.  (20:56) For the rest of the session, Goodman fielded questions from C2C members hoping to implement Cloud Workflows for their own services.   Extra Credit: Looking to get more involved with our DACH community? Come to our in-person event in Munich on May 18, 2022. This session will cover how MediaMarktSaturn built its Data Mesh, and why this solution is such a game-changer. Attendees will also hear from our partner AMD about how they are making their industry leading AMD EPYC processors available on Google Cloud, and how UberCloud is helping organizations run their simulation tools using HPC application containers.Join us and these amazing speakers as they share their journeys and business outcomes, and how they have overcome their technical and business challenges:   Fabian Seitz, Group Product Manager, MediaMarkt Saturn Pawel Walczysko, Cloud Solution Specialist Wolfgang Gentzsch, President, UberCloud Daniel Gruber, Director of Architecture, UberCloud Sign up below today!  

Categories:ServerlessGoogle Cloud PartnersSession Recording

Introducing the April 2022 Community C2Champions

C2C is a global community where Google Cloud customers and partners can explore new technical solutions and transform their businesses using Google Cloud products. What makes C2C so unique, however, is the opportunity for our members to meet, share their knowledge, and collaborate with one another. Learning which products to use and how to use them is important, but the chance to hear the story of another colleague who has done so successfully or tell your own success story is vital. To demonstrate this value to our membership, C2C has introduced a new program all about recognizing the individuals who make our community so dynamic and rewarding. Read on below to learn more about our inaugural monthly community C2Champions. Category: Platform Posts Seiji ManoanSeiji Manoan (@seijimanoan) is a 30-year-old father of two based in Brazil. As a Software and DevOps engineer, he helps organizations build and maintain resources on Kubernetes by providing outstanding SRE support. “I used to be a full-stack developer and tech lead,” he says, “until I realized how much I love to keep the workloads up and running with scalability and resilience.” To date, Seiji has started six new conversations on our platform, and participated in 16 altogether. Many of our members are engaging at this rate, but the resources and the personal touch he provides make Seiji’s posts stand out to our community managers and the rest of our members. Check out some of Seiji’s most-engaged posts below:  Category: Solving Problems Yuval Drori RetziverYuval Drori Retvizer (@yuval) is an experienced Staff Cloud Architect for C2C Foundational Platform Partner DoiT International, managing production environments for GCP and working with countless GCP customers. He is an infrastructure expert known for his extensive knowledge of Kubernetes, GKE, service mesh, and blockchain. An active participant at C2C events and on the community platform, Yuval has successfully provided solutions to a range of problems raised by C2C community members. The C2C Team and community are always grateful to have Yuval available to share his knowledge and resources. Follow the links below to explore some of the solutions Yuval has provided for other C2C members:  Category: Attending Events Katsiaryna “Kate”VyshydkevichKatsiaryna Vyshydkevich (@Katsiaryna Vyshydkevich), or Kate, is an experienced QA Engineer based in Belarus, where she studied at the University of Informatics and Radioelectronics. Kate is passionate about cloud and self-driving cars. A committed advocate for women in the Google Cloud ecosystem, she serves as an #IamRemarkable workshop facilitator, a WTM Ambassador, and a mentor for the Women in Tech community. Beyond the cloud, Kate is an avid traveler who dreams of visiting every part of the world. She enjoys windsurfing, books, and seeing local amateur theater productions. Kate engages enthusiastically across the C2C community, but her presence at C2C events is what inspired our team to nominate her as a C2Champion. Read these posts from Kate to hear what she has to say about some of our recent events:  Category: Google Support Madison JenkinsC2C would not be complete without the participation and support of colleagues and teammates across the Google organization. In recent months, Madison Jenkins (@MadisonJenkins) of Google Cloud Startup Community Marketing has played a key role in nurturing the C2C startups community. Madison is a Northern California native who has been working within the startup ecosystem since she attended California State University, Sacramento. As COO of AngelHack, she managed the company’s global hackathon series logistics, reaching over 60 cities a year. Madison is an operations guru with an expertise in event management, logistics, and marketing. When she’s not working, she loves to brew beer, travel, and explore the outdoors. Take a look below at some of what Madison has contributed to the C2C community experience:  Do you want to be a C2Champion? There are countless ways to engage on our platform or at our events, but the easiest way to get started right now is to join us as a member! We look forward to seeing you around our community.

Categories:C2C Community SpotlightC2C News

Becoming Fully Certified on Google Cloud (full recording)

Certifications are a Google Cloud user’s keys to success. Google Cloud’s many certifications provide the training and expertise practitioners need to identify and excel in their career paths, and certifications help employers and industry decision-makers find the talent that sets their teams apart from the competition.This C2C Connect was hosted by Devoteam, a foundational platinum partner of C2C and Google Cloud Premier Partner. Devoteam has an ambition to encourage consultants to become fully certified on Google Cloud, being well versed in multiple disciplines, and has four consultants who have done it, with two of them being Anthos fellows. The presenters shared reasons for why they think this is important and their methodology and support system they have built to roll this out to 400 consultants world wide.The recording from this session includes the topics listed below, plus nearly twenty minutes of open Q&A from community members present at the live event:(0:00) Introduction to the session from @Alfons, C2C (1:50) Introduction on Devoteam and our presenters, Jason Quek, Global CTO of Devoteam G Cloud, and Niels Buekers, CTO of Devoteam G Cloud Benelux & UKI (5:10) Session overview on the why, what, and how: continuous learning, business value, and leading by example by building the best talent on Google Cloud to serve customers (9:00) Why continuous learning is necessary for building trust (11:35) Testing your theoretical knowledge and preparing for certification exams (18:25) How Devoteam uses gamification (leaderboards) to award exam vouchers and why they celebrate newly certified exam-takers (27:40) Gaining hands-on experience and qualifying for cloud jobs (30:15) Mentorship programs and study sessions (32:15) Leading by example and the goal of becoming fully certified (33:45) Final thoughts and community Q&AWatch the full recording of the conversation below: 

Categories:Google Cloud CertificationsGoogle Cloud PartnersSession Recording

Food Waste: The World's Dumbest Problem

In 2019, Emily Ma, Head of Google Cloud’s Food for Good program, began her journey as a Googler conducting waste audits. Every day, Ma and her team members would collect every trash bag in their Google facility, cordon it off in a designated outdoor space, and sort through all of it piece by piece. The goal of this process was to categorize the waste to understand what the Googlers in the building threw away every day. One particular insight emerged very quickly: office workers, like people everywhere, waste a lot of food.When Ma was working on supply chain hardware, she says, waste yields of less than 95% were considered “unconscionable.” By comparison, she adds with emphasis, “The food system has a 60% yield.” Ma started multiple teams at Google to enhance transparency for supply chains within the company and beyond. They used tens of thousands of video recordings of people throwing away food to build computer vision algorithms that recognize trends in food waste disposal. These trends align with what we already know: “Our food system is designed to overproduce.”Since 2014, Google Food has successfully saved 10 Million pounds of food waste, which is equivalent to over 25,000 pounds of carbon and 1.25 billion gallons of water, enough to supply all Google office spaces with water for 5 years. “There is a genius in setting out bold goals,” says Ma. By 2025, Google plans to reduce food waste per Googler by 50%, and divert all of that food waste away from landfill, where it would otherwise emit methane gas. To do so, Ma’s teams plans to focus their efforts in five areas: sourcing and procurement, operations optimization, user behavior change, physical infrastructure, and food recovery.In 2019, Google made a commitment to “circularity” to maximize reuse of finite resources in Google’s operations and empower others to do the same. Google is also the anchor funder for a $10 million catalytic grant through ReFED, the premiere food waste research organization in the United States. To learn more about these and the other efforts Ma has taken on with Google Food, watch the presentation she gave at C2C Global’s Clean Clouds, Happy Earth event below:  Extra Credit:  

Categories:SustainabilitySession Recording

Policy Intelligence Drives Conversation at C2C Connect: France Session on April 12, 2022

On April 12, 2022, C2C France Team Leads Antoine Castex (@antoine.castex) and Guillaume Blaquiere (@guillaume blaquiere) were excited to welcome Policy Intelligence Product Manager Vandhana Ramadurai to join a powerful session for the Google Cloud space in France and beyond. These sessions intend to bring together a community of cloud experts and customers to connect, learn, and shape the future of cloud. The following points summarize the key takeaways from Ramadurai’s presentation: Policy Intelligence is a suite of 4 major tools which simplify security and IAM (identity and access management) at the project, folder, and organization levels. IAM Recommender analyses, understands, and proposes new roles after an observation period of 90 days. The feature uses AI to increase recommendation accuracy. The least privilege principle is important, but can be complex to enforce at project, folder, and organization level. IAM Recommender helps in that respect, and users can easily enforce or roll back the recommendation with a simple click (or API call). IAM Simulator is a solution for users or organizations who may not trust AI to enforce recommendations. Users can manage IAM policy changes and simulate their potential impact.  User accounts or service accounts may not have the permissions required to execute certain actions. IAM Troubleshooter understands mission roles and permissions and grants those required, without breaking the least privilege principle. IAM Analyser, the final tool in the Policy Intelligence suite, lists the permissions granted a user to access a certain resource, the account assigned a specific permission or role, or a combination of both. This tool is particularly useful for auditing granted permissions. The Policy Intelligence tools continue to evolve to include all the developing features in the IAM space (denied policy, for example). In the future, the flagship product, IAM recommender, will include more ability to customize the duration of the observation period. Despite its 60-minute time limit, this conversation didn’t stop. Policy Intelligence is a hot topic, and it certainly kept everyone’s attention. The group spent time discussing asset inventory, AI and ML modeling, and various topics in IAM including security, least privilege, and trust. Ramadurai also fielded questions from attendees, including Damien Morellet (@dmorellet) of SFEIR, who wanted to know if Policy Intelligence includes a dry run feature (it does!). Watch the full video of the event below to learn more about this suite of tools and the many features and use cases of each one:  Preview What's Next These upcoming C2C events will cover other major topics of interest that didn’t make it to the discussion floor this time around:  Extra Credit Looking for more Google Cloud products, news, and resources? We got you. The following links were shared with attendees and are now available to you!  https://youtu.be/IAhJs3-0RoY IAM Recommander IAM Simulator IAM Troubleshooter IAM Analyser

Categories:Identity and SecuritySession Recording

Clean Clouds, Happy Earth Panel Discussion: Sustainability in EMEA

The centerpiece of C2C’s virtual Earth Day conference, Clean Clouds, Happy Earth, was a panel discussion on sustainability in EMEA featuring C2C and Google Cloud partners HCL and AMD and cosmetics superpower L’Oreal. Moderated by Ian Pattison, EMEA Head of Sustainability Practice at Google Cloud, the conversation lasted the better part of an hour and explored a range of strategies for enabling organizations to build and run sustainable technology on Google Cloud.According to Sanjay Singh, Executive VP of the Google Cloud Ecosystem Unit at HCL technologies, when advising customers across the value chain evaluating cloud services, Google Cloud becomes a natural choice because of its focus on sustainable goals. Connecting customers to Google Cloud is a key part of HCL’s broader program for maintaining sustainable business practices at every organizational level. “What you cannot measure, you cannot improve” says Singh, which is why HCL has created systems to measure every point of emission under their purview for carbon footprint impact. In alignment with Google Cloud’s commitment to run a carbon-free cloud platform by 2030, HCL plans to make its processes carbon neutral in the same timeframe.Suresh Andani, Senior Director of Cloud Vertical Marketing at AMD, serves on a task force focused on defining the company’s sustainability goals as an enterprise and as a vendor. As a vendor, AMD prioritizes helping customers migrate to the cloud itself as well as making its compute products (CPUS and GPUS) more energy efficient, which they plan to do by a factor of 30 by 2025. On the enterprise side, Andani says, AMD relies on partners and vendors, so making sure AMD as an organization is sustainable expands to its ecosystem of suppliers. One of the biggest challenges, he says, is to measure partners’ operations. This challenge falls to AMD’s corporate responsibility team.Health and beauty giant L’Oreal recently partnered with Google Cloud to run its beauty tech data engine. In the words of architect Antoine Castex, a C2C Team Lead in France, sustainability at L’Oreal is all about finding “the right solution for the right use case.” For Castex, this means prioritizing Software as a Service (SaaS) over Platform as a Service (PaaS), and only in the remotest cases using Infrastructure as a Service (IaaS). He is also emphatic about the importance of using serverless architecture and products like AppEngine, which only run when in use, rather than running and consuming energy 24/7.For Hervé Dumas, L’Oreal’s Sustainability IT Director, these solutions are part of what he calls “a strategic ambition,” which must be common across IT staff. Having IT staff dedicated to sustainability, he says, creates additional knowledge and enables necessary transformation of the way the company works. As Castex puts it, this transformation will come about when companies like L’Oreal are able to “change the brain of the people.”As Castex told C2C in a follow-up conversation after the event, the most encouraging takeaway from the panel for L’Oreal was the confirmation that other companies and tech players have “the same dream and ambition as us.” Watch a full recording of the conversation below, and check back to the C2C website over the next two weeks for more content produced exclusively for this community event.  Also, if you’re based in EMEA and want to connect with other Google Cloud customers and partners in the C2C community, join us at one of our upcoming face-to-face events:  Extra Credit:  

Categories:Data AnalyticsGoogle Cloud StrategyComputeIndustry SolutionsCloud MigrationGoogle Cloud PartnersSustainabilityConsumer Packaged GoodsSession Recording

Tips and Tricks for the Professional Cloud Developer Exam (full recording)

The Google Cloud certifications program offers career-enhancing training and testing for professionals in all areas of cloud technology. Data, infrastructure, and security are often topics of particular interest for those investigating these options, but developers make up one of the biggest and most vibrant communities in the world of Google Cloud. Sebastian Moreno is a Google partner engineer and the author of the Google Cloud Certified Professional Cloud Developer Exam Guide. In this C2C Connect event, Sebastian joins us to share his insights and field questions directly from C2C members interested in taking this exam. Questions answered and topics explored include: (0:00) Introducing Sebastian and the Professional Cloud Developer exam (4:45) Who is the target of the Professional Cloud Developer certification? (7:30) Does the Professional Cloud Developer exam include case studies? (9:30) The Professional Cloud Developer exam, DevOps, and related certifications (19:30) Preparing for the Professional Cloud Developer exam with Pluralsight and other labs (24:00) How difficult is the Professional Cloud Developer exam? (28:00) What tools does a data professional need to take the Professional Cloud Developer exam? (31:40) Retaining knowledge gained while studying for the Professional Cloud Developer exam (37:30) The Professional Cloud Developer exam and career advancement Watch the full recording of the conversation below:  

Categories:Google Cloud CertificationsSession Recording

Completing the Story of Sustainable Computing: an Interview with Suresh Andani, AMD Senior Director of Cloud Vertical Marketing

Sustainability is an inherent value of cloud computing and storage. According to Suresh Andani, Senior Director of Cloud Vertical Marketing at C2C Global Gold partner AMD, data center sustainability, which used to be an afterthought, has now become a key requirement. The first step to a more sustainable compute solution, he says, is migration to the cloud. This gives companies like AMD an immediate advantage: they are already offering a more sustainable solution. However, along with this advantage comes a challenge. All cloud partners provide the option to migrate. How can companies like AMD help further?AMD will appear alongside a full lineup of C2C and Google Cloud customers and partners this Thursday, April 21, 2022 at Clean Clouds, Happy Earth, a special C2C Earth Day event for companies and practitioners committed to sustainable cloud solutions. Participating companies include Deutsche Bank and Nordic Choice Hotels, and full sessions will explore topics such as supply chain resiliency, food waste, environmental, social, and governance analysis, and sustainable IT. Andani will join a panel of executives featuring Sanjay Singh of C2C platinum partner HCL, Antoine Castex––a C2C Team Lead in France––and Hervé Dumas of L’Oreal, and Ian Pattison, EMEA Head of Sustainability Practice at Google. “Energy efficiency is not just about power consumed and how efficiently you address or cool. It’s also about how you make your manufacturing process more sustainable.” Andani hopes the panel will be “a channel to get the word out” about how AMD differentiates in the cloud computing space. All of AMD’s customers need to be able to reduce the amount of power they’re consuming as they process their workloads. AMD’s solutions are designed to solve this problem at the root cause. “Energy efficiency is not just about power consumed and how efficiently you address or cool,” Andani says. “It’s also about how you make your manufacturing process more sustainable.” To this end, several years ago, AMD implemented a chiplet architecture specifically designed to improve their yields and minimize waste. Now, says Andani, many of AMD’s peers are choosing to go the same route.More providers in the cloud computing space adopting a more sustainable manufacturing process is all the more reason for companies like AMD to participate in live events hosted by customer communities like C2C. As Andani was happy to share, he and Pattison have appeared together at similar events in the past. These panels, Andani affirms, are of unique value to Google Cloud customers looking to improve energy efficiency. Representatives of Google Cloud appear at such events to discuss how Google Cloud’s products use technologies such as AI and ML to monitor energy consumption. When the same panel features an end customer adopting this technology, in Andani’s words, “that completes the story.” Join C2C Global and all of our distinguished sponsors and guests at 9:00 AM EDT on April 21, 2022 to witness the complete story of sustainable computing on Google Cloud. Use the link below to register: 

Categories:ComputeGoogle Cloud PartnersSustainability

Retail Case Study: How Marriott International Builds Smart Kiosks on Google Cloud

Early last year, Marriott International, Inc. introduced various smart kiosks at several Marriott venues to eliminate the need for in-person interactions. These grab-and-go kiosks have everything from snacks, beverages, and sundries to piping hot coffee, fresh sandwiches, sweet indulgences, yogurt, cereal, and fruit. Other Marriott smart kiosks provide keys to your hotel rooms and help you map out your itinerary. Don’t have cash or credit for your purchases? Don’t worry. Marriott kiosks also accept contactless Bluetooth connection for mobile pay. According to Chard the Tech Guy “These contactless kiosks are the wave of the future.” Use case: Marriott International Hotel, Hangzhou, China Visitors to China use Marriott’s smart kiosks to check in for reservations and pick up their room keys. The machines are powered by facial-recognition technology and work in tandem with Marriott Bonvoy apps, where guests have previously paid for rooms. Before departure, guests use those same machines for contactless check-out. The whole process displaces traditional long lines with less than a minute. Smart Kiosk Technology Smart kiosks are everywhere. They serve hot pies and pizza in Ottawa, Canada and jars of fresh salad in six U.S. states. They’re also used in the education sector buying school meals, printing class schedules, renting or purchasing books, registering for classes, and checking exam grades. In healthcare institutions, post-offices, (or other organizations across industries), these kiosks are used to schedule appointments. Airports use passport kiosks to slash average wait time by half, according to Global Gateway Alliance. In retail, these kiosks provide consumers with brand information, directions, self-checkout, and price lookup, leading to shorter lines, boosted revenue, lower labor costs, and increased customer satisfaction.Naturally, smart kiosks have their issues too. They break down, stall, and sometimes return inaccurate responses. Mostly, though, they’re controversial because they displace certain human jobs. In 2018, employees at Marriott International went on strike across the U.S. to demand a say in decisions related to the adoption of new technologies. For kiosks to maximally benefit Marriott International, the hotel will have to successfully integrate its workers with its robots.Marriott International uses Google Cloud to create experiential memories for its customers across 19 brands in 81 countries. Objectives include monitoring news and popular events; real-time analytics on Marriott’s hotel bookings worldwide and where they’re coming from; a calendar of cultural events; and YouTube, Twitter, Facebook, and Instagram feeds.Have you ever used a smart kiosk? Can you think of any other Google Cloud retail or travel industry use cases? Reply below or write a post to our community to let us know. Extra Credit:  

Categories:Industry SolutionsRetailTravel