Sustainability is an inherent value of cloud computing and storage. According to Suresh Andani, Senior Director of Cloud Vertical Marketing at C2C Global Gold partner AMD, data center sustainability, which used to be an afterthought, has now become a key requirement. The first step to a more sustainable compute solution, he says, is migration to the cloud. This gives companies like AMD an immediate advantage: they are already offering a more sustainable solution. However, along with this advantage comes a challenge. All cloud partners provide the option to migrate. How can companies like AMD help further?
AMD will appear alongside a full lineup of C2C and Google Cloud customers and partners this Thursday, April 21, 2022 at Clean Clouds, Happy Earth, a special C2C Earth Day event for companies and practitioners committed to sustainable cloud solutions. Participating companies include Deutsche Bank and Nordic Choice Hotels, and full sessions will explore topics such as supply chain resiliency, food waste, environmental, social, and governance analysis, and sustainable IT. Andani will join a panel of executives featuring Sanjay Singh of C2C platinum partner HCL, Antoine Castex––a C2C Team Lead in France––and Hervé Dumas of L’Oreal, and Ian Pattison, EMEA Head of Sustainability Practice at Google.
“Energy efficiency is not just about power consumed and how efficiently you address or cool. It’s also about how you make your manufacturing process more sustainable.”
Andani hopes the panel will be “a channel to get the word out” about how AMD differentiates in the cloud computing space. All of AMD’s customers need to be able to reduce the amount of power they’re consuming as they process their workloads. AMD’s solutions are designed to solve this problem at the root cause. “Energy efficiency is not just about power consumed and how efficiently you address or cool,” Andani says. “It’s also about how you make your manufacturing process more sustainable.” To this end, several years ago, AMD implemented a chiplet architecture specifically designed to improve their yields and minimize waste. Now, says Andani, many of AMD’s peers are choosing to go the same route.
More providers in the cloud computing space adopting a more sustainable manufacturing process is all the more reason for companies like AMD to participate in live events hosted by customer communities like C2C. As Andani was happy to share, he and Pattison have appeared together at similar events in the past. These panels, Andani affirms, are of unique value to Google Cloud customers looking to improve energy efficiency. Representatives of Google Cloud appear at such events to discuss how Google Cloud’s products use technologies such as AI and ML to monitor energy consumption. When the same panel features an end customer adopting this technology, in Andani’s words, “that completes the story.”
Join C2C Global and all of our distinguished sponsors and guests at 9:00 AM EDT on April 21, 2022 to witness the complete story of sustainable computing on Google Cloud. Use the link below to register: