Lytics, Wpromote, Google Cloud.
2Gather Los Angeles
June 6th 2023
Buzz Hays, Global Lead Entertainment Industry Solutions and Iman Ghanizada
Jascha Kaykas-Wolff from Lytics stated that mature organizations can adapt to data pipelines. Working across different departments makes the decision making process a lot easier, because it demonstrates how data is useful to certain parts of the organization. Paul Dumois , the CTO of Wpromote, also stated that businesses need to focus on specific problems to solve and retrieve data that will be helpful in providing solutions to these issues. Overall, the discussions between the panel and the audience highlighted that AI has many moving parts and trends. An organization should focus on a specific area and start with a singular project to learn about the challenges and dynamics of working with AI in real time. Additionally, analyzing the core metrics of a business and receiving top-down support can help to utilize resources when setting up projects or tasks associated with AI.