Personal Branding for Engineers (full video)

Categories: Careers
  • 21 May 2021
  • 1 reply
Personal Branding for Engineers (full video)

Chris Laffra is a veteran software engineer with experience at IBM, Morgan Stanley, Bank of America, Google, and Uber. In this session, Chris covered topics from his recent book, Communication for Engineers, including:

  • Making a case for software engineers to build a personal brand
  • Pitching a proposal and the anatomy of a pitch
  • Methods for planning, executing, and measuring goals
  • Managing stakeholders


Check out for links to Chris's other projects.

This was one of my favorite C2C sessions to date!