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How Much Does GenAI ACTUALLY Cost?! This week we dive into research from McKinsey & Company which offers 3 archetypes and a cost framework you can apply. We also discuss what's required and how enterprises can unlock the power of generative AI with details in a piece by Matt Marshall called "From data chaos to data products". As usual, the video only covers highlights of the rich research, resources and examples you'll find in the blog. This week's CarCast covers:The Best Practices of Data Leaders like Wendy's, Orange, Carrefour and Sabre. Is the IPO Market Back?! How Much Will GenAI Cost….REALLY Data chaos VS data products: How enterprises can unlock the power of generative AI Twelve Summer special highlights from How to Train Generative AI Using Your Company’s Data to Doing WPP is doing data differently!Have a great week! Bruno
Google Cloud certifications will allow you and your teams to strengthen your knowledge of Google Cloud products and help to transform your business. Certifications help employees grow into leadership positions in the workplace and offer other professional development opportunities that relate to the cloud. Both single classes and full learning paths that enhance your cloud skills are available, and there are specific Google Cloud certifications depending on the level of knowledge you wish to obtain. These classes and courses will cover the infrastructure of the cloud, and will also equip you with the skill set for a desired position. This article will cover the different certifications, certification levels, and possible positions and titles that you can work toward upon receiving your certification. Foundational CertificationThe foundational certification does not require a technological background and provides you with a foundation for understanding Google cloud products, services, tools, and benefits. Recommended roles involve high collaboration with other team members who have a highly technical background. Cloud Digital Leader This certification provides you with the ability to articulate the main functionalities of Google products and services as well as how they fit into an organization. Overall, the Cloud Digital Leader role is rooted in explaining how Google can help to support the goals of a business and covers cloud computing basics. This certification tackles digital transformation with Google Cloud, infrastructure and application modernization, innovating with data, and Google Cloud security. Associate CertificationAssociate certifications will provide you with the skill set to manage Google Cloud projects. This certification is ideal for a candidate who has prior experience with managing cloud enterprise solutions and monitoring cloud operations.Associate Cloud EngineersAssociate Cloud Engineers monitor and deploy applications. The Google Cloud Console is used to perform common tasks that are associated with managing enterprise solutions. Projects within the role leverage Google-managed or self-managed services within the cloud. This certification will help you prepare to set up a cloud environment, deploy a cloud solution, and configure security plans that are effective for cloud solutions. Professional Cloud CertificationThis level of certification strengthens technical skills related to the design and implementation of the Cloud. Prior experience in deploying cloud solutions and setting up cloud environments is critical for the Professional Cloud Certification.Cloud Architect Professional Cloud Architects assist with organizations applying core Google Cloud products and services. Cloud architects design and implement cloud solutions that help a business to fulfill their goals and reach their objectives. Many of their responsibilities are rooted in designing and managing the cloud infrastructure. Other cloud skills you may obtain include optimizing technical business processes as well as configuring access and security.Cloud Database Engineer The Cloud Database Engineer manages Google Cloud solutions used by organizations to both retrieve and store data. The core responsibility of this role entails translating business objectives into scalable solutions that enhance a database. Other responsibilities a Cloud Database Engineer include migrating data solutions and deploying databases within the cloud. Cloud DeveloperA Cloud Developer creates applications using Google-recommended tools and approaches. The candidate for this role has prior experience with developer tools, managing services, and cloud-native applications. The applications are highly scalable and flexible. This certificate will enhance your understanding of managing deployed applications as well as building and testing applications to ensure their effectiveness. Data Engineer This role enables decision-making that is related to data. Data Engineers build and monitor data systems while also focusing on the security and compliance aspect of them. They also ensure that data systems are scalable to meet the needs of a business. Data Engineers also deploy and work with pre-existing machine learning models to strengthen solution quality. Building and designing data systems is the primary responsibility of this role. Cloud DevOps Engineer Cloud DevOps Engineers implement processes within the systems development life cycle using tools and methods that are recommended by Google. They build software delivery pipelines and maintain production systems while also balancing service reliability. Building pipelines for services, creating service monitoring strategies and optimizing service performance are also involved when being a Cloud DevOps Engineer.Cloud Security EngineerA Cloud Security Engineer designs secure workloads within the cloud. By examining best practices and using Google Cloud Technology, a Cloud Security Engineer develops a scalable as well as flexible infrastructure. The candidate for this certification should be knowledgeable in all aspects regarding cloud security, including organizational policies, access management, data protection, network security defenses, collecting Google Cloud logs, and dealing with incident responses. Managing cloud operations and ensuring security within the cloud environment is the primary responsibility of this role. Cloud Network Engineer A Cloud Network Engineer manages network architectures within the cloud. They may also work closely with architects who design the cloud infrastructure. Cloud Network Engineers use the Google Cloud Console to leverage experiences with network services, application neworks, and hybrid and multi-cloud connectivity. They also manage the security for the network architecture in order for successful cloud implementations to occur.Google Workspace Administrator This role transforms business objectives to policies and best practices that are accessed by users within the Cloud. By thoroughly understanding the infrastructure, the Google Workspace Administrator creates a collaborative environment where team members are working together and are able to efficiently access the data that they need. Through the use of programming languages and APIs, they develop workflows to ensure smooth communication within the cloud. Educating users, managing Workspace operations, and implementing Google Workspace access are daily tasks associated with the role. Other roles that are related to this certification include Cloud Solutions Engineer, IT System Administrator, and Collaboration Engineer. Machine Learning EngineerA Machine Learning Engineer builds machine learning models to solve business challenges using Google Cloud Technologies. An ML Engineer works with AI throughout the AI and ML development process and should be knowledgeable in the fields of data pipeline interaction, metrics interpretation, and model architecture. The candidate for this certification should also be familiar with other foundational concepts, including application development, data engineering, and infrastructure management. A Machine Learning Engineer creates scalable solutions that optimize performance by developing ML models, designing processing systems, and operating ML pipelines.
Please introduce yourself: My name is Clair and I’m a Senior Program Manager at Vimeo. I work with C-suite, multi-country product leads, and PMO managers to produce meaningful organizational change. I also deliver business critical initiatives at an enterprise scale and my expertise is in digital transformation, process redesign, and revenue optimization. I currently live in Manhattan with my husband, and I’m originally from Korea. You have a diverse background from working in design to consulting, how did you find yourself in tech? When my father got third stage cancer, I was 17 and education was a luxury. It took away my childhood dream of becoming a lawyer, and I had to work 2 jobs to be the breadwinner of my home. When I was 19, I submitted a 1200-word article to the Korea Times' Thoughts for Times section. The Korea IT Times Editor in Chief took notice of my work and scouted me as a reporter while I was taking online University classes. I learned from the world’s tech leaders and served as a media partner to over 200 IT companies to promote their products and services online. I promised myself that once my baby sister graduated college, I’d pursue a Master’s program with my own savings, and it took me 10 years to reach that goal. From all the schools I applied to, Parsons School of Design offered me a merit-based scholarship, and I chose to study strategic design and management, allowing me to dive deep into different methods of design thinking and managing creative work. This time in my life came with a few different challenges, as I applied to 320 companies and revised my resume 221 times. However, each time I received a rejection letter, I’d dissect the job description and dedicate myself to self-improvement. New knowledge and certifications led to the project opportunities with Nike, Delonghi, and Toyota’s design and engineering teams. In 2018, PWC gave me an opportunity by the time I gained 6 certifications, including, The Wharton School Financial and Business Modeling, PMP, CSM, and Google Adwords. By the time I completed the Lean Six Sigma course, I was led to the tech industry, Vimeo. How has Google Cloud made an impact on you? Google Cloud has always been my amplifier. In 2022 at Vimeo, the principal engineer of the hosting Ops team designed a new container solution with our Core Services and Video Platform team to cost-effectively store large video files at Vimeo. We selected Google to be our partner for this endeavor when we were using multiple regional storage solutions. Through the Google Cloud STS service, we migrated large legacy video files into a new bucket safely in less than 3 months. The principal engineers of Google partnered with our video platform, core services, and hosting ops teams to assess risks and proactively manage them. The success of this complex project, in partnership with the best teams of both parties, resulted in substantial cost savings. A shout out to Dave Stoner’s team at Google! Additionally, in 2005, I was a reporter at the Korea IT Times. We had a competitive advantage for being the nation’s first English IT specialized online/offline journal. However, the business couldn’t sustain itself with new technological advances. When my paycheck fell behind, I suggested to the CEO to redesign our website to meet Google News requirements. At that time, we had to rebuild the entire website for our English content to syndicate to Google News. We did this for the first time in Korea, and what this meant was an increase in sponsorship by 200% and revenue by six folds. When our media partners exhibited at the international fairs, they could share the article link in the follow up email rather than distributing the paper kits. Google has always been a powerful tool in my life and has been a driving force to help solve critical issues. What does being a leader mean to you?I think sometimes I struggle to define that myself. It used to be about “Am I doing enough for others? Am I dedicating enough time for them?” I thought those were the qualities of a leader. When I think about the term today, I believe it’s rooted in company growth. The challenge here is to be the force of nature as a leader that can empower others to reach their own destiny while also balancing the needs of a team. I think rather than always being the person who relies on facts, guidelines and analysis, I’m learning to embrace my natural feminine identity in the progress of striving for effective communication. When faced with a challenge or obstacle in life, how do you handle it? To be honest, being in the United States has really helped. Failures and obstacles are viewed as a part of the journey rather than a form of shame. However, in the culture I grew up in, mistakes were viewed harshly. As an immigrant from a different country, I struggle with questioning myself and my expectations. When this happens, I turn to music or running. A recent hobby of mine has been writing TV show scripts, and I realized that writing helps me to look into the bad moments of a day from a bird’s eye view. It’s very therapeutic and helps me to understand that whatever is happening is just a part of season one. If you could go back and give your younger self advice, what would that be?I would tell myself that when there is a will, there's a path. When I was younger, I always had a will but keeping faith was a challenge. Life felt giant, and everyday felt like I was never excellent enough to become successful, when really, I didn’t have a definition of success. I’d tell myself to create a vision, get credentials, and never stop learning. In my case, every time I was about to give up, someone always found me and led me closer to my ambition, and they took notice of my track record dedicated to continuous improvement. I believe you shouldn’t stop being an eternal student. Continuously seek wisdom through knowledge, and have faith that the perfect award awaits you. How would you like to see organizations celebrate female talent?I was recently very inspired by an event titled “I Am Remarkable.” Culturally, we grow up hearing that modesty is the best virtue. Especially when you are a woman, the better job security is there when we nail the back scene supporter role. It was an emotional event for me to witness because these amazing women celebrated their wins from small to big, and were being vulnerable while also empowering each other. It made me want to create more time and space to participate in these events to nurture my own confidence so that I can be more comfortable in my own skin. The remarkable women were building a strong community by recognizing greatness in others, and I'd love to belong to more communities like this to inspire meaningful changes in the world. What is your favorite aspect of working with other women?Women together are like “stars aligned” in my perception. I once belonged to a certain type of culture where men with a higher title would serve the role of a “hero” of a team. We have great female leaders that joined Vimeo from Google and Amazon for our key product areas. Our presence helped mixed groups at Vimeo to shine brighter together. Sometimes I imagine us looking like a Saggitarius together, other days like an Aquarius––here when the stars are aligned, we constantly ask each other what can be done by the work function or at the leadership level to remove impediments and overcome any limitations for the simple mission: enable the power of video. We bring balanced perceptions, empowerment, and strong will to accomplish our mission together. Who are your role models? Currently, the CEO of Vimeo, Anjali Sud, and CFO Gillian Munson have deeply inspired me. I’ve never seen such strong leaders who empower us with smart management who are also furiously vulnerable with us and display humility. This is the first time in my career where I am working for or with a female C-Suite. Recently, when Anjali spoke in our Town Hall that times like this define who we truly are and how together we can become stronger, I dearly missed my Japanese grandmother. She was devoted and positive throughout all crises, including post-war family loss and rebuilding. She has been a true role model in my heart. For young women going into the tech space, what advice would you give them?First, you need to find and understand your interest, then connect it to tech areas where you could make an impact. I’d recommend researching what you have to accomplish in terms of credentials to get into that market, and I’d also narrow down the search to areas that you’d be interested in learning more about as well. There are many online courses available that will provide you with a glimpse of University professors teaching different topics that will help you strengthen that interest. Once you’ve narrowed it down, take a look at the job descriptions in that field, because it is like a cheat sheet for where you want to go! Dissect the requirements and see which ones you can tackle currently and map out the ones that you can achieve in the future. There are small, tactful hints you can catch in job descriptions that are quite actionable now and will make you feel like you’re working towards your end goal. Dream on! Want to read similar articles? Check out these other interviews with women in Cloud: Women in Cloud: Meet Shobana Shankar
Please introduce yourself! My name is Shobana Shankar and I’ve currently been at Google for 5 years leading the ISV Sales Specialist team. I have been in a few previous roles at Google, such as initiatives related to resellers. However, the current focus right now is on ISVs. There is a lot of growth expected over the next few years for us in this area, which is very exciting! What were some of your hobbies and interests growing up that you think led to your current career path? I have had hobbies and interests all over the map. Growing up, I was highly involved in competitive sports. Track and field as well as volleyball were some of my favorites. I was also working towards joining the Olympics team during high school. Overall, I played a lot of sports for my district and for my state. I never really saw a classroom on a daily basis because all I wanted to do was be out there playing sports. The competitiveness, team dynamics, and the end goal of winning a game is what really drove me towards athletics. After my dad moved to the United States, my passions eventually switched. I found myself becoming involved with dancing. From hip-hop, modern contemporary, and Bollywood, I indulged myself in many different styles of dance.I’ve also always been interested in math and science, which naturally led me to pursuing an undergraduate degree in computer systems engineering at the University of Massachusetts Amherst. I was the only female in my class as well, but found myself very excited about the subject. I think teamwork, collaborating, and the idea of winning together are fundamental values that I have carried throughout my personal and professional life. I think of my team and I as one driving force trying to figure out how to succeed together, and my background in sports is what instilled my beliefs about team dynamics. What advice would you give women that are trying to break into this industry?I think any woman who wants to break out into this industry would benefit from finding a mentor. My mentor helped me to navigate difficult situations that I faced and I was able to follow the example of someone that I looked up to. They can also help you navigate the industry and connect you with people who can help you succeed. I also believe that representation is very important. There are now a lot of female leaders in the tech industry and success stories that are published and discussed, as well as success stories involving women. I think following those stories will inspire others to chase their dreams and eliminate any self-limiting beliefs. Believe in yourself and your passions and it will take you far! How can the tech industry demonstrate that it truly values female talent? I think there have been a lot of good changes that will continue to help. Organizations continuing to highlight female talent and creating an inclusive as well as equitable environment by celebrating the successes of women is making a positive impact. This also goes back to representation and showing women that this can be done and that they have the ability to do it themselves. Outside of that, Google is doing some amazing initiatives as well that involve promoting a culture that empowers female talent. What is your favorite aspect of working at Google Cloud?The people, hands down! The talent here is unmatchable, which leads to a great culture. There is a word we have here at Google, which is “Googleyness.” It’s hard to define at times, and everyone has their own unique perception of it. However, I think it’s a combination of grit and passion as well as doing things the right way. At Google, it is more about how you do it than what you do, which I think fosters a lot of positive energy and promotes collaboration. Could you share an empowering story that highlights being a woman in tech?Jim Anderson built a women’s community within the partner channel in our group that gets together on a monthly or quarterly basis. The group is rooted in sharing each other’s stories and how we’re navigating different environments as women. I shared a story as a part of the kickoff that was about me almost quitting full-time work to take care of my children. After the kickoff, I received so many messages from other women who shared a similar story. Sometimes we put so much pressure on ourselves, and we often tend to hide things that are going on, especially when you’re a mom. There’s so many scenarios that involve work and family that can often be stressful. I think it’s important to remember that there are many other people going through something similar who are trying to juggle 100 responsibilities at the same time. Having a supportive community and talking about it is what truly makes a positive difference. As a woman, how do you balance being career-oriented with other aspects of your life?I wish I had a magical answer for that question. It is not always the easiest, but I think taking it one day at a time is important. Thinking about your overarching goals and having a good support system is also helpful. When I just had my kids, COVID hit very hard, and I went from working in an office everyday to being fully remote with two small children, which was quite difficult. It was the leaders who made the difference during that time. For example, when I wanted to quit, It was the leaders who suggested taking two months to figure out what worked for me in terms of my working style. Within the first month, I was able to determine what would work for me, and it was the support from leadership that provided me with that flexibility. How did you realize Google Cloud was a good fit for you?I’ve always looked at Google as a great company to work for, since the beginning of my career. It’s known for its great talent, and we’ve all had a chance to use their products. Google Cloud reached out to me when I was working at a startup in San Francisco. Someone I worked with at Cisco who was at Google at the time reached out to me about the role. The interview process also reassured my positive perception of Google. The questions that were asked as well as discussing the culture demonstrated that Google truly cares about hiring the right leaders and people. The ground-breaking technology and amazing culture is why I know I’m at the right place. What advice would you give to women in tech who are still early in their career journey?Network! Look at people who are successful in the areas that you might have an interest in. Meet as many people as possible, explore different avenues, and definitely lock in that mentor. Have an open mind when meeting people, especially in tech. Networking can make a huge difference as you progress in your career and are looking for different transitions.
For many months, the tech sector has been experiencing intense change, spanning layoffs, re-organizations, and budget strategy pivots. Now, a few months in, many of us have likely either been directly affected or worked closely with someone who has. As a community leader in the tech space, I want to take this opportunity to share some of my own perspective, for the benefit of those who may find themselves in a difficult place. I invite the community to also weigh in. The more we share and compare experiences and recommendations, the stronger we are.There’s truly a confluence of events going on right now. Much will and has already been written about this particular moment. Restated simply in my own words, we are through the pandemic, but we experienced a huge growth surge in all things tech. Now we’re on the other side of it, and we are dealing with it. Seemingly all tech companies are facing a combination of heightened demands to achieve profitability, rapid spikes in interest rates, and slowing sales motions. Most notably, a lot of earlier stage companies or companies with investors involved have incredibly different expectations on them today compared to a year or two ago. Until recently, the emphasis had been topline growth with long-term trends toward profitability, and the market responded well to that. Needless to say, there has been a big shift in short term profitability expectations, and it’s impacting the tech sector quite a bit.We now find ourselves in the midst of tech sector economic ripples. Every company is going to address it. Every person is going to feel it, and we all will navigate our own way through it. This will be hard, especially for those professionals who have never experienced anything like this. A lot of younger professionals wouldn’t have any reason to have had this happen. We’ve been in such a growth mode for so many years that this is really a rude awakening, and it’s personally hard to navigate. We all need to use a mix of common sense, smarts, and all the empathy we’ve got. While a layoff feels incredibly personal, we have to rise above that and recognize that it’s actually not personal. Like most tech sector cycles, this cycle is a step or two back to take us many more steps forward.To me, this feels very similar to tech adjustments that we’ve experienced before, going back to my own personal experiences in the early 2000s and again around 2008. The early 2000s, known as the “dotcom era,” gave us the term “irrational exuberance.” You saw a lot of growth on growth, and it was relatively easy to raise money, relative to the past. Professionally, for most in the tech sector, it was easy to change jobs. People were tripping over themselves to seize what appeared to be frequent and unlimited upside opportunity. There was a kind of hyperactive energy that eventually ended, quickly and aggressively, for many people, myself included.In my early twenties, I was getting promoted every year. A lot of my friends were changing jobs regularly. I remember vividly being put in situations that were unrealistic given my limited experiences, skill set, and professional background. Things were moving fast, to the point where I’m quite sure customers were not receiving the value exchange the tech providers and consultants were promising.In October of 2000, I went from being a rising player to laid off along with most of my teammates. This stung, as I was the 89th employee at a company that grew to about 1000+ employees in just a few short years. We even experienced an IPO! All kinds of exciting things were happening. Sure, there were “growth concerns” and business hiccups along the way, but my experience was that we always found our way up and to the right. “There is no better trusted place to step forward than within and among the diverse professional community you call home.” Then, overnight, most of the company’s personnel was let go. It was nothing short of shocking, and certainly a difficult personal experience for me, but time has given me perspective on it, even appreciation for having gone through it. Many important lessons were learned––namely, that a career trajectory isn’t always a straight line up, but if you work hard, keep up a strong network, and actively work to put yourself in a good position (working with good quality people, smart solutions, healthy industries, smart financial governance), when you zoom out from a moment like then and now, all historic signs indicate that the trends are truly up and to the right.Once I was laid off, I was on a journey. I took time to evaluate my interests and the unfolding new market. I took stock of my skill set, my network, my experiences, and what I liked and didn’t like about where I was and where I had been aiming to go professionally. A lot of my now newly available work friends, who decided to stay in industry, ended up taking a step sideways or even back with their next job, specific to role and compensation. Many ended up going to grad school, or pivoting completely to another industry or profession. For me, after much self-reflection and market research, I chose to stay in industry, but retool myself, shifting from technologist roles to business operating roles. I found a path forward. The client I was working with asked me to come onboard to help them transition away from the company I had worked for. The original contract was for two to three weeks, and I ended up being there for about five and a half years as an hourly contractor. Along the way, I earned my MBA part-time during my nights and weekends. At the same time, I upped my industry network, and developed what I viewed as next-level experiences and skill sets. As that pullback faded, I found myself better organized, more focused, and more qualified for the next step in my professional journey. When I look back, community greatly helped me, shaped me, and motivated me through unplanned, uncharted times. In that sense, I was developing a passion around all things community, even back then. I was not afraid to admit that I needed help. I was also not afraid to admit that I needed to work on my game. My solution was to actively look around for people with experiences to learn from. I leaned into my network for ideas, feedback, and guidance. I have always been a big believer in having your own personal board of directors, in always surrounding yourself with trusted, diverse thinkers, people that have no reason to give you anything other than unfettered, honest feedback that supports you. If you’re one of the many who was recently laid off, you remain in control. I say that from personal experience. This is a setback surrounded by opportunity. Back up and really think about where you are, what you’re curious about, where your passions lie, what your requirements are, and don’t be afraid to knock on doors. Don’t be afraid to get into conversations. You now have that precious time and space you lacked before. To think. To share ideas. To explore opportunities. Like 2000, this is a wonderful moment for many people to ask “Am I where I want to be? Is this really an area of personal passion?” And there will be lots of opportunities. There are interesting migrations and paths that people are going to find that they wouldn’t have thought of or pursued before. I view this era’s tech layoffs as much like picking up a rock in a thriving garden. We’re going to see a tremendous amount of talent moving. To new industries. To emerging roles. To classic industries taking on technology like never before. I suspect, like I did in 2000, that a lot of tech employees are going to find their way to their previous customers. We’re already seeing a lot of hiring in banking, retail, and in pharmaceuticals. It’s a hard experience to go through, personally, but look for the upside and the opportunity. Push your network to help you. They will. Most of all, don’t be afraid. I don’t know anyone I have studied or personally look up to who has it all figured out or has experienced a straight up-and-up journey. There is no better trusted place to step forward than within and among the diverse professional community you call home.
Are you a cloud architect or administrator, or do you work in SysOps or DevOps? Do you want to create new solutions or integrate existing systems, application environments, or infrastructure with Google Cloud? The Certified Kubernetes Administrator (CKA) program is an excellent way to level up your skills.To help you get familiar with this Kubernetes learning pathway, Tim Berry, Head of Cloud Training at Appsbroker, joined this 2Learn event to talk about how to:Use Kubernetes for easy app deployment Accelerate learning through presentations, demos, and hands-on labs Deploy practical solutions, including security and access management, resource management, and resource monitoring Access all the knowledge and skills needed for CKA certificationAppsbroker’s trainings are for engineers, by engineers. They follow the curriculum of the CNCF Certified Kubernetes Administrator exam and offer courses for beginner, intermediate, and advanced users.Visit the Appsbroker YouTube channel to learn more and join the C2C Community to continue this conversation. Watch the full recording of the event here:
Communities grow and thrive when they lift up all of their members to succeed. Part of that undertaking is to recognize structural imbalances and to turn to their historically marginalized members to lead.To celebrate Women’s History Month and the contributions of women in the world of cloud technology, C2C is highlighting conversations with leaders who will guide our future. Every Tuesday this March, we will publish an interview with one of the many women driving change and giving direction in the C2C community. This interview is with Ayu Ginanti, APJ Cloud Lead at Intel, a Google Cloud Premier Partner and Foundational Platinum Partner of C2C. You’re in a video call with people you haven’t yet met. How would you introduce yourself? My name is Ayu (pronounced Aah-you), and I was born and raised in Jakarta, Indonesia. Sydney, Australia, has been my second home since 2015, and I love it here.I’m a Cloud Lead at Intel—the “chip queen” of Silicon Valley—where I help companies get the best out of their cloud consumption. I work closely with cloud providers like Google Cloud to drive value optimization on all Intel technologies.I’m also a baker and a wedding cake artist. Tell me about your education, your experience, and your tech path. Have you earned any certifications? Are there any you felt like you needed? My educational background is actually in communications and business, but I always gravitated toward technology. All of my theses had a strong emphasis on technology and that interest followed me to the professional world. I’m proud of the plurality of my tech career and I particularly love being part of pioneering teams or businesses. I was one of the first 10 employees in Google Indonesia. I then pivoted to cloud and relocated to Sydney to join Google Cloud Australia. And now being the first Cloud Lead at Intel, I have a big responsibility in driving Intel’s technology leadership in cloud and breaking the perception that Intel is just a “PC-centric company”.When it comes to certifications, I earned many at a professional level that were related to my job. I was AdWords certified and also passed the Google Analytics and YouTube certifications when I was part of the Google Adwords team. There’s probably greater emphasis on certifications in the cloud world—I even participated as a beta tester in the Google Cloud Digital Leader certification when it was released last year.In general, I like learning new things. When I don’t have any cloud exams or internal cloud trainings to work on, I like to do short courses or executive education on the topics I’m interested in. I did one on “Driving organizational change” last year, and I’m enrolling in an AI course this May to help me with my job and learn new things that I’m curious about and may be beneficial either now or in the future. How did you get started with Google Cloud? I joined Google Cloud before Google Cloud even carried that name. I was part of the “OG” Google for Work, and our core focus at that time was selling the SaaS offerings of Google Workspace. Back then, it was called Google Apps for Work, then they rebranded as GSuite, and then as Google Workspace. I’ve seen the full transformation of that company.When they pivoted their focus to Google Cloud Platform, I was one of the brave souls who believed that was the right path for the company, and that lined up with what I saw as the right path for my career. While it was very disruptive at the time, I believed there were so many opportunities ahead. And to be honest, Google Cloud circa 2017 was tough! We went through so many changes, starting in that phase of very minimal awareness among IT professionals just getting started, going through a rebrand, and bringing on a new CEO. Imagine still learning about the basics of load balancing and egress and trying to convince the customers that these were the right solutions for them. I was one of the people who would pick up the phone and say, “I’m from Google Cloud,” and they would usually say, “Google what? I’ve never heard of it,” or say I had the wrong number and hang up on me. It was a stressful time when your salary, your performance review, and your career depend on it.But I’m grateful that I had supportive teammates. We were all going through the same thing, helped each other learn, sat on calls together, and always shared feedback. That support was one of the key reasons we thrived and progressed through it all.Before I left Google Cloud, I realized how rewarding it was despite the stress. We grew a multi-million dollar business from a literal zero. The cherry on the cake is those teammates I had support from are now my closest friends and my then-manager is now a mentor I look up to. It has come full circle. When you think back on your career, what stories can you share that demonstrate what it means to be a woman in tech? Looking back on my experience, I believe work still needs to be done when it comes to breaking bias—not only in the tech world, but just generally being a woman and especially being a woman of color. I’ve experienced microaggressions where as a woman, clients would refuse to talk to me and only wanted to communicate with my male colleagues even though I was the sales rep responsible for the account. I’ve also been asked multiple times if I can create a new name for myself, or anglicize my name to make it more friendly for English speakers. My first name is only three letters, so it’s really not difficult. My late grandpa named me and I love my name, so I’m not changing it for anyone.Awareness was really low when it came to unconscious bias and microaggressions. It affected me in a way that I felt I had to work twice as hard to prove myself to people, or to feel that I belong in the industry. But I know now I’m not responsible for anyone’s distorted perception of me, and I know I can stand in my own light and my own truth and still work hard. I realized that when I work with the right people in the right environment, it’s all worth it, because they don’t see me just as a woman of color in tech—they see me as a dedicated rockstar.Those who have a great work ethic and a passion for what they do—regardless of their gender, race, appearance, sexual orientation, or ethnicity—are the ones who end up running the company in the future. Have you ever felt “imposter syndrome”? How do you deal with it? With the caliber of people hired at Intel or at Google—all very smart, humble, cool people—I have wondered if I belong, or if I’m a fake. If I had to give pro tips on getting rid of that imposter feeling, they would be these three things:First is to surround myself with supportive people who see my worth. Sometimes we forget that we aren’t imposters, or fakes; we’re actually quite remarkable. Google has an #IamRemarkable program to remind not only women, but all minority groups, that they are remarkable.Second is an area I still have to work on, which is: don’t forget to reward yourself. I grew up in an environment where I was told to be humble and just get on with it, and adulthood inherits those ideas. But we have to actively celebrate in order to feel the full force of our successes and accomplishments. It doesn’t have to be extravagant or expensive, but find something that is meaningful to you. I do little things like taking myself out to dinner, sharing my accomplishments with my friends, or buying myself a little something. We should recognize our wins, no matter how small. Back when I started at Google Cloud and a customer wanted a second meeting, we saw that as a big win. We would celebrate and clap on the floor where we worked. It releases that feel-good dopamine and motivates us to accomplish even more. It’s easy to overlook that.And third is very actionable—you have to be careful about social media. I got very specific in curating my LinkedIn feed; I suggest unfollowing anyone or anything that brings you down. Sometimes, LinkedIn can make us feel like we’re behind, so curating our feed can nurture our souls. Focus on the informational and inspirational content that actually feeds your best self, gives you grace, and helps you work toward your vision. Life is finite; you don’t need toxic content filling it. How do you want to change the world? This question really makes me ponder. I’m one of those people who has a vision board to plan for my dreams and leave a legacy, like speaking at a TedX, or starting a school, or building a walking suspension bridge to connect rural areas in Indonesia. But I look at the world we live in now and those ambitions and empowering ideas on my vision board feel disingenuous. We’re still recovering from the trauma of the pandemic, and we’re seeing news of war and extreme weather events. “We’re told to put on our own oxygen masks before helping other people, so I’m working on that.” We’re told to put on our own oxygen masks before helping other people, so I’m working on that. What I really want to do is spend my time working on things that matter in the cloud space and being with the people I love the most. I want to spend more time with my partner, who I’ve only seen four times since 2020 because of border closures. I want to make up for lost time with family and friends who I haven’t seen for three years. I feel like I’ve had a rough couple of years with that separation. That doesn’t mean I’m not ambitious anymore, but it’s hard to plan for audacious goals when basic needs haven’t been met. Once I’m there, then let’s talk about changing the world, but in the meantime, while I’m on that track I hope I can inspire a soul or two. Inspire me! What advice would you give someone interested in a career like yours? Do it!There’s still a perception that tech companies are strictly full of “nerdy, techy developers,” or that you have to be an Ivy League graduate to make it. But that’s wrong. There are plenty of opportunities working at tech companies like Intel in marketing, human resources, sales, program management, analytics, operations, and the list goes on. It all depends on how driven you are and what your interests are. “As an example from years ago, I made a prototype of a chatbot to automate an online dating conversation… It was a bit complicated, which I liked, and it was a fun project to learn how to use Google Cloud’s Dialogflow and the components behind it. ” As an example from years ago, I made a prototype of a chatbot to automate an online dating conversation. My intent was to save time for busy girls like me and my friends who don’t have time to talk, so the chatbot would answer to potential suitors. Once it hit a certain milestone, it was passed to the real “agent,” similar to customer service bots screening conversations before passing it on to an actual person. It was a bit complicated, which I liked, and it was a fun project to learn how to use Google Cloud’s Dialogflow and the components behind it. But, I also learned about the ethics behind AI, and realized how this wasn’t the most ethical solution, so it wasn’t something to fully pursue.The bottom line is, in order to thrive in a tech company, always find ways to keep learning. Be inquisitive, even if you’re just doing fun projects for yourself a few nights each week. The industry is constantly changing, so keep your skills fresh to stay ahead of the game. Can you share one reason why you are optimistic about 2022 and the outlook for women in Google Cloud, in your region and beyond? I believe we’ll have a stronger synergy and collaboration between Intel and Google Cloud this year. There are women and male allies in APAC who are focused on bringing in the best and the most innovative solutions to our diverse organization of customers. At the end of the day, representation matters. It’s critical for cognitive diversity to create a space for motivated employees and customers. Google and Intel are seen as leaders in the industry, well-placed in showcasing that women have equal opportunities of succeeding in the tech world. We’re paving the way for future generations to thrive and change things up. Looking for more in this series? Check out these other interviews with women in Google Cloud technology.
Communities grow and thrive when they lift up all of their members to succeed. Part of that undertaking is to recognize structural imbalances and to turn to their historically marginalized members to lead.To celebrate Women’s History Month and the contributions of women in the world of cloud technology, C2C is highlighting conversations with leaders who will guide our future. Every Tuesday this March, we will publish an interview with one of the many women driving change and giving direction in the C2C community. This interview is with Nerissa Penfold, Head of Sales at Google Cloud. Nerissa leads the Corporate Traditional (Mid-Market) Sales team for Google Cloud Australia and NZ. You’re in a video call with people you haven’t yet met. How would you introduce yourself? I’ve been at Google for over ten years, and at Google Cloud for just over a year now. I currently lead a sales team that works with customers in the mid-market segment to transform their businesses with cloud technologies. Depending on the audience, I might also share my passion for supporting all forms of diversity and inclusion. Outside my core role I am the Allyship Lead for Pride at Google, which is one of many Employee Resource Groups at Google.Outside of work, I’m the mother of two spirited boys, and we live in Sydney, Australia. Tell me about your education, your experience, and your tech path. Have you earned any certifications? Are there any you felt like you needed? People talk about “falling into something,” and that’s definitely what happened to me in tech. My undergraduate degree was in psychology, and I did further studies in psychology and journalism. But between university and achieving my goal of traveling overseas, I was looking for a job and found myself at Getronics, an information and communication technology services provider. It was there I discovered that technology really has the potential to deliver amazing outcomes to customers and end users. It also opened up a lot of career possibilities for me. I learned that sales also interested me, and so I began my journey in tech sales. I just recently started a new role, so I’m going slowly, but I’m working on the Cloud Digital Leader certification. This is aimed at business users, and I’m looking forward to completing it. In addition, over the last ten years, I’ve been lucky to have access to all the training and enablement that Google offers. It’s ongoing and necessary to keep up with all the advancements in our solutions and products. How did you get started with Google Cloud? Most of my career before joining Google was in tech sales, like software development, application development, web development, or systems integration. I brought that experience with me to Google, where I worked for so long using AdWords, YouTube, Google Ad Manager, and other internal systems which are all underpinned by Google Cloud technologies. I always knew that one day I would find myself at Google Cloud. It was always a goal of mine to take Google Cloud to the world. I made the switch a year ago and joined the Google Cloud partner team for Australia and New Zealand. This year I transitioned to my current role leading the mid-market sales team, where we work with traditional corporate companies, helping them to transform their businesses using cloud technologies. I love being a part of Google Cloud and working with customers to have a real impact on their businesses. While there are some differences from the rest of Google, there is also an element of familiarity as I’ve been using our products for so long.With respect to my roles in our Employee Resource Groups (ERGs), I sort of dabbled. When at Google, I was involved with Women@Google, but last year I stepped up to lead the allyship pillar for our Pride ERG. Diversity and inclusion are definitely big focus areas for Google Cloud. I see the progress we are making every day and there are so many programs and spotlights on all areas of diversity. It’s one of the things that makes Google such a great place to work. It’s not just about the workplace; it’s about building a more inclusive and diverse society generally. When you think back on your career, what stories can you share that demonstrate what it means to be a woman in tech? I don’t know whether it’s specific to technology, but I’ve heard this quote saying that a man will apply to a role when they meet about 80% of the criteria for a job, and a woman will only apply when they meet 120% of the criteria. That preconception holds us back. I definitely doubt my own abilities at times and either assume that someone else will be a better fit or think that I’m not quite the right fit for the role. But I’ve been fortunate to have leaders who will push me to challenge myself or identify opportunities for me that I might not have considered for myself, such as the one I mentioned after university. That was my first role in tech, and it was something that I never would have applied for. I was working in the company’s call center when a leader in the business encouraged me to apply for a role as a technical account manager that he said would be advertised as needing ten to fifteen years of experience. I had no experience and no idea what a technical account manager did, but he said to apply anyway. I went through the process which included a panel interview with three interviewers, which I had never done before, and I got the job. I was lucky enough to have someone tell me, “We recognize your potential and you should go for this.” It really goes to show how important it is to have mentors, sponsors, and other people who fuel your self-belief. While I believe there’s a role for individuals to lift people up, programs like #IamRemarkable also need to continue—there’s great work that people have been doing to foster self-confidence and belief in capable women. There’s still so much to be done to increase representation, inclusion, and a sense of belonging, not just for women, but for other underrepresented minority groups. Have you ever felt “imposter syndrome”? How do you deal with it? There’s a lot of debate at the moment about whether imposter syndrome is a thing; Brené Brown, for example, has this view that it’s the system and the structure working as it was intended. I’ve felt it, but I don’t know if it’s necessarily gender specific. I think it’s more overthinking that you maybe don’t have the right experience, or that you’re not technical enough, or finding yourself in those moments where you think, “I have no idea what I’m doing—how did I get here?” So many people feel that way. For me, often, I will try to reflect on things I’ve done in the past in something similar where I’ve succeeded, and use that to calibrate and guide me to what’s possible. Other times, I might think of feedback others have given me, or what someone else has told me I’m good at, and use that to boost my confidence. Sometimes it might be as simple as repeating, “I can do this,” because I know I can. I flip the negative into positive self-talk; if others can do it, why can’t I? How do you want to change the world? Over time, it’s probably changed, and there are so many different elements of life where I think about what I’d like to be doing differently.In a work context, I love working for a company that has sustainability at its core, with the hope that we can leave the world a better place than it is today. At a more granular level, I want to have a meaningful impact on the people I’m working with, whether it’s my peers or people I’m leading, helping to lift them up, providing support and guidance. It can actually change their lives. I want to do things that are worthwhile, rather than going into work everyday just to get through the day. I think that’s really important.Also with my two boys, I want to shape them to be good people and make sure they’re getting a balanced and respectful world view.. They’re at the ages—6 and 8—where they’re starting to see the world differently and form their own views and opinions, and I try to make sure that they’re aware of the way things are and the way things can be. They pick things up from other kids as well; we’re at the point where we have to correct things like language, help them define what’s appropriate, or guide how we speak about other people. Hopefully I have two little people who can help in leaving the world a better place, doing things in a way that’s respectful. Inspire me! What advice would you give someone interested in a career like yours? The most important thing is to just go for it. Don’t let your self-doubt get in the way.Pick an organization that aligns to your values—a company that you really believe in. If you do that, the rest just takes care of itself. For me, starting a career at Google was something I really wanted to do because I aligned with their vision, mission, and values. Being able to stay at the organization for ten years hasbeen possible because I continue to believe in that, and Google has continued to evolve and deliver awesome products, and has continued to provide opportunities for me to develop and stretch myself. If everyone is able to work somewhere that aligns to their values, it becomes somewhere they love to go. You have a community and build friendships—which is so much more important than just doing a job and going home at the end of the day.It goes back to what I was saying about the employee resource groups. On the tech side, Google started “20% projects” for engineers. But outside of the engineer world, there’s a range of things you can get involved in, and it always comes back to the values of being at a company that gives back to a community. We also have Giving Week, where employees donate money that’s matched by Google to donate to worthy causes. We also have volunteer work days and Google Serve, where people arrange projects and for a whole week people will volunteer and do amazing things together. Over the past years, I’ve organized things like walking dogs at a dog shelter, or helping in a kitten rescue. Other times, these volunteer days are skills-based, like helping elderly people learn how to use the internet or solving challenges for charities using Google tech. That’s what’s inspired me, and if people can find a place that aligns with their values, it can change their lives. Can you share one reason why you are optimistic about 2022 and the outlook for women in Google Cloud, in your region and beyond? I’m optimistic generally, in terms of my role in Google Cloud and the position we’re in. Working with traditional corporate companies, there’s so much opportunity for change and transformation. Google really is the transformation cloud. We’ve got so much exciting stuff ahead of us and so much potential to do impactful things for and with customers.There are so many talented women within Google Cloud and in the partner organizations around us. I think it’s such an inspiring time for women in tech—in Australia and more broadly around the world. There’s so much recognition of female talent and I think a lot is being done to surface that talent, encourage them, and lift people up to be in leadership roles. Looking for more in this series? Check out these other interviews with women in Google Cloud technology.
Communities grow and thrive when they lift up all of their members to succeed. Part of that undertaking is to recognize structural imbalances and to turn to their historically marginalized members to lead.To celebrate Women’s History Month and the contributions of women in the world of cloud technology, C2C is highlighting conversations with leaders who will guide our future. Every Tuesday this March, we will publish an interview with one of the many women driving change and giving direction in the C2C community. This interview is with Lynn Comp, Corporate Vice President of Cloud Business Group at AMD, a Google Cloud Premier Partner and Foundational Gold Partner of C2C. You’re in a video call with people you haven’t yet met. How would you introduce yourself? My story would truly be around the fact that I am in technology because I love problem solving. I love taking on challenges and building a point of view that’s unique from the majority of the industry. My passion is helping people use technology to solve problems, connect with each other, and open new opportunities; I want to make the world a better place and democratize access to information.But I also want to get to know other people. When we’re on camera, there’s a very personal element of being in somebody’s world. One of the things I really do love to ask people about is the environment they’ve created for themselves. So I might ask about something in the room and make those personal connections. You can pull yourself into a camera and just focus on the topic and get down to business, but it’s so much more enjoyable to be able to relate to people on what they love. Tell me about your education, your experience, and your tech path. Have you earned any certifications? Are there any you felt like you needed? I started doing my own coding and hacking when I was about 14, before it was “cool.” I then ended up getting an electrical engineering degree from Virginia Tech, where I was in a co-op, so every other semester I was off-campus, working at a job, and then I would go back to finish my classes. What’s funny is, while I was working on that degree, thinking I would work on system hardware and motherboard development, what I was doing in all my co-op experience was learning Pascal, C, and C++, coding visual inspection systems for everything from robots all the way through mainframes. I really developed this love for software, and it turns out software was a lot faster to get projects done.When I went into the industry after graduating, I found this sweet spot between hardware and software, working with the customers who were trying to make this bare metal thing do what they wanted to do. So while I thought I was going to be a hardware designer, I ended up as an applications engineer helping customers with firmware, software, and operating systems. They had a vision, and I could deliver the art of figuring out what the computer was thinking. I discovered this knack for fitting the seams between two communities that didn’t necessarily speak the same language.That became my entire career—helping the technologists communicate to humans, and helping the humans figure out how to get the technology to do what they wanted. It’s actually really great experience for interacting with humans and managing people. Very often, a lot of our management and interpersonal interaction at work comes down to understanding language and someone else’s point of view. Because engineering is so flexible, what you learn in college is “how” to learn. You end up having five different careers throughout your entire career journey because technology changes so much. How did you get started with Google Cloud? My prior role was in the visual processing industry, and I happened to be on a panel at the International Broadcasting Conference. There were hardware partners and software partners, and I was sitting next to someone from Google Cloud. We were talking about the challenges of trying to get video processing done while filming on location, like how to get a server farm in New Zealand for Lord of the Rings, for example. I heard story after story from that person about Google Cloud’s availability, services, and capabilities that were built for that industry. For someone shooting on location who couldn’t get hardware for weeks, they were able to initiate instances with Google Cloud locally and start filming right away so the production schedule didn’t have to wait. It was an incredibly powerful testament, and that conversation inspired me. Even if post-processing is going to require hardware on-site for special effects, having Google’s availability meant that they could continue at the pace of business. If you’ve seen any of the documentaries about making 3D movies, you’ll know there’s a lot of conversation around fighting with technology to get the artist’s vision realized. And I hate to hear that. It breaks my heart every time I hear an artist say, “we couldn’t get the technology to do what we wanted.” For me, storytelling is just being human, and if you can get the technology out of the way of the storytellers, it enables so many other people to use technology and not have to fight with it.What’s so cool about the industry right now is the access to certifications; I think those are the most brilliant thing that Google has done in terms of getting people engaged with the APIs and the developer environments available. Anybody—with or without a university degree—can build up their knowledge and realize it’s something that’s cool, diverse, and evergreen for learning. Yes, it helps in terms of recruiting for who might end up as future Googlers, but at the same time, it creates a lifelong learning environment for multiple generations. I have eighth graders through 50-year-olds working on Google certifications, my son included.And there are so many different facets of Google. There’s the consumer-oriented perspective, like storage and Gmail, that the masses are more familiar with, but there’s also the perspective of what Googlers need to be able to get their jobs done. They’re building engagement with real developers solving real developer problems. When you think back on your career, what stories can you share that demonstrate what it means to be a woman in tech? Being a woman in tech means that it’s all down to my intellectual abilities whether or not I am a valuable member of the team. It’s not about how you look, or what you sound like, or your family origin or network. I grew up in not necessarily the wealthiest environment with not the most educated background in my family, and technology has opened up this incredible world. It really is about how you’re helping people solve problems.The other thing I have really appreciated about being a woman in technology is the opportunity to pull together with the community of people on my side. You end up in these really difficult problem situations where you have a customer with lines down, or where your technology is not functioning the way it should. I’m regularly on conference calls with executive leadership where I’m the only woman in the room, and I approach it thinking I have a bunch of brothers in arms that I didn’t have growing up. I’m an only child, but I have a lot of brothers-from-another-mother or sisters-from-another-mister I’ve built relationships with that I wouldn’t otherwise have. Have you ever felt “imposter syndrome”? How do you deal with it? I think everybody has imposter syndrome—women especially. Because while you want to “lean in,” you’re doing that at a risk of not mastering the domain. I always have that worry whenever I’m going through the learning process of a new technology or ramping up in a new role. But I challenge myself to do things I haven’t done before, even if it comes with the fears of, “What if I can’t learn this? What if I can’t figure this out?” There’s a well-known dynamic in technology—or generally any industry—where women will look at the qualifications for a job and if they don’t check every single box, they won’t apply. Whereas men will apply if they check a third of them. That’s indicative of imposter syndrome. We often don’t allow ourselves to take as many risks, and when we do take risks we have a lot more fears and anxiety, so we tend to overwork to make up for not having mastered something. Look at your own career. Maybe you took on a role you thought would go up in flames, but instead you did this amazing thing. Having people or journals or “sunshine folders” to remind you of your own history and how difficult things are at every new start is absolutely critical. We get in our own heads and talk ourselves off cliffs, so we need to have people who can remind us that we made it and we can make it again. How do you want to change the world? I’m responsible for helping AMD position itself in the cloud business, and what I absolutely love about the work we’re doing is that cloud technology allows people to work in a more natural way while breaking traditional geographical boundaries.What’s also amazing is a lot of the development tools and languages don’t require an engineering degree. Those tools make room to really think about what business problems can be solved or what new experiences can be created. It’s advancing the ability for technology to be a tool, not something that people have to fight against to accomplish what they want to get done.Coming from a long semiconductor background and having done a lot of coding, I tended to code down to the hardware and make things as optimized as possible. But what is optimal is in the eye of the beholder. If you look at the no-code camp’s vantage point, for example, their priority isn’t creating the tightest loops and cycles from one piece of hardware. They’re focused on how they can solve a legitimate business problem for their organization as fast as possible, and no-code might be a means for them to do that. Inspire me! What advice would you give someone interested in a career like yours? My first piece of advice would be to get both practical experience and a good general-purpose degree that can open up doors. For example, it helps to have Google Cloud certifications plus a degree for certain roles. There are some people who start out saying they want to do computer security and manage to draw a straight line through CISO, but there are a lot of other people who change domains. I have a son that’s in cybersecurity; that’s a meaningful problem and a challenging space. The coding that he’s learning right now is not the coding that I learned years ago, but I can still work through problems with him because the “learning of learning” is what you retain. I went between hardware, software, operating systems, and Java; I meandered just based on wanting to do something new. Think about your baseline. If you do computer science and have a few certifications, and if in three years you decide you don’t want to do cybersecurity, you can switch to game programming, or database programming, or any other doors you can keep open with every move you make.Second, you need to anticipate that what you start in is something that’s meaningful to you. The beauty of technology is that you don’t have to decide what you want to do for 30 years; you don’t have to have it all figured out. You do need to have a passion and an interest for the next four to five years. Then, stay curious. Continue to really understand what the dynamics are in your industry and what’s coming up that’s going to change it. Stay ahead of that. You have to keep learning over and over again. We spend a lot of time at work; if you can’t figure out what has meaning for you, you’re going to have to find it. Can you share one reason why you are optimistic about 2022 and the outlook for women in Google Cloud, in your region and beyond? I’m very optimistic about the fact that, despite the statistics, there is more and more continued effort to bring women into the technology field and into STEM. When you look at environments that are more of a melting pot with greater diversity—points of view, origin, culture, or language—you end up having a lot more innovation. It’s challenging because it’s hard to understand others’ journeys, but once the team gels, it makes products and solutions better and more multi-purpose.Even though we haven’t made the strides we’ve been hoping to see––women make up 40% of technology––the effort continues. The prominence of diversity in problem solving is rising in places that desperately need that point of view. I find that women more often want to make a difference outside of just the industry and their career journey. There’s an element of wanting the nights and weekends and time away from family to have a higher purpose than just your job title or the salary you’re bringing home. Women want to know that what they work on matters to people. Women want to be able to say, “this thing I did made a huge difference for people. This moved things forward for a culture, a community, a country, or the world.” There are still reasons to be inspired, so I’m optimistic. Looking for more in this series? Check out these other interviews with women in Google Cloud technology.
Communities grow and thrive when they lift up all of their members to succeed. Part of that undertaking is to recognize structural imbalances and to turn to their historically marginalized members to lead.To celebrate Women’s History Month and the contributions of women in the world of cloud technology, C2C is highlighting conversations with leaders who will guide our future. Every Tuesday this March, we will publish an interview with one of the many women driving change and giving direction in the C2C community.This interview is with Erika Bell (@Erika APAC Community Mgr), Advisor to Google Cloud Partners and C2C Community Manager. You’re in a video call with people you haven’t yet met. How would you introduce yourself? My name is Erika Bell (Rodríguez Morillo). I am from Peru originally, but have been living in Australia for 30 years. I am a computer engineer who got into IT enterprise systems and most recently into cloud. I’m proud to have recently joined C2C, and am also the organizer of a community called Google Developer Group.I’ve worked for myself for many years, am the mother of two boys, and live with my husband and near my parents here in Sydney. Tell me about your education, your experience, and your tech path. Have you earned any certifications? Are there any you felt like you needed? I completed my high school here in Australia, went off to university for computer engineering, and after that got into science and technology research for the Australian Department of Defense. Very quickly—about 18 months into it—I discovered that wasn’t for me, so I switched to consulting and joined Computer Sciences Corporation. I moved from Canberra to Sydney with them, which was always my dream. Once in Sydney I gained experience in what we now call collaboration systems (like Google Workspace). My next few gigs were rolling out these systems for one of the big four banks in Australia, and for big enterprises—oil and gas, transport, and logistics—during a move to London.Before my husband and I were in London for a few years, we took a bit of a career break to travel the world. The break helped me realize the path I wanted to take within IT for my career progression. It was almost as if I could see the next 20 years laid out in front of me and I thought, “there’s got to be more for me here.” How did you get started with Google Cloud? We came back to Australia about 15 years into my experience of enterprise system rollouts. I had a very fortunate opportunity to leave that behind and join what I like to call this “parallel universe” of Google Cloud. I had been seeing that world moving so fast with all this new technology coming in, and in 2016 I joined a Google Cloud Partner consulting company with a side step into the world of marketing. After reporting to CIOs for so many years on transformation projects and trying to make changes within IT departments, it was an easy transition from an audience and persona point of view that I was now having to develop messaging to speak to CIOs again. When you think back on your career, what stories can you share that demonstrate what it means to be a woman in tech? I never really thought about it; my mom and dad were both teachers and they raised me to think I can do anything. I was always very good at math, which is the thing that saved me when I came to Australia because I didn’t have English-speaking skills. But I never thought of myself and my abilities as different. The thing that brought it home for me was in university, where I was enrolled in a formal engineering degree. Walking into my very first lecture theater, I just saw a sea of 150 men and only a handful of women.Automatically, that group of us five women came together. That was my first realization that I was part of a minority group. It was not because of my race; I’m already in one of the furthest places I could go from Peru, and have always felt like a bit of a minority because of that, but never because of gender.In saying that, everyone was very welcoming. I even met my husband there. He was working through the same degree I was and has been my biggest supporter throughout my career. But the girls, of course, I became friends with straight away, and that friendship is for life—one of them is the godmother of my children! There are valuable things that we bring to the table that we might not think much of since it comes so naturally, but the men see that and think highly of it. In a very positive way, we complement each other, and ultimately we’re all in this industry together with so many opportunities ahead of us. Have you ever felt “imposter syndrome”? How do you deal with it? Most definitely. I think that’s human nature, not gender-specific. I’ve always believed that’s just the way our brains are programmed. It only takes listening to a couple of podcasts from experts in this field to know that our brain is programmed to pick on our own faults. One of the best explanations I’ve heard from an audiobook explained it as, “you can have a beautiful garden, but you’ll always see that one weed coming through.” We need to work extra hard to learn to admire the full garden. I give myself reminders for how far I’ve come, am patient with myself in challenging situations, and lean into the growing pains. You don’t feel those pains when you’re in your comfort zone, so it’s a good thing to know you’re putting yourself in situations where you find the courage to try something new.Find mentors. Chat with others to reflect on your journey and learn about others’ stories. Use all these to remind yourself of how powerful you are. How do you want to change the world? Ultimately, I want to bring more equality to everyone (not just women) on things we take for granted. Some people in less fortunate situations don’t have the same access to the technology we have, whether you’re in an emerging economy or in a socio-politically disadvantaged context (like many women are). There’s power in tech to allow people with an inclination for solving problems or designing new products to get people and communities involved. I want to define pathways and connect organizations who also want to change the world and make equality their goal. Inspire me! What advice would you give someone interested in a career like yours? When you come into a job, know exactly what’s expected of you, what you need to deliver on, and what the success criteria are. Without that clarity, you can’t bring the best of you to the job.Once you have that, get involved in opportunities that may feel like a side step from what you’ve been asked to achieve. These won’t take you away from those goals, but will help take you above and beyond and might help you discover a passion and really get to know other people. Dive into a side project, find social community work, or organize events. I’ve always found myself in those roles because connecting people is something I enjoy doing. Can you share one reason why you are optimistic about 2022 and the outlook for women in Google Cloud, in your region and beyond? I am very optimistic about 2022 because of the last two years we just experienced. If nothing else, it’s made us stronger and brought us all more perspective about each other, and we have grown up a lot. There’s been growth not only by individuals, but by organizations who have made investments in those individuals. I am also so very grateful that my children were old enough to value and appreciate the benefits that come from this shift. My hope is that this recent corporate culture change will be long-lasting into the future.We [Australia and the Asia Pacific region] are a hungry, fast-growing region in many ways. There’s a lot of enthusiasm, a lot of drive, and I’m excited to see the amount of initiatives and growing talent as part of all the jobs Google Cloud has created in this part of the world. It’s a fantastic time to be a woman and to be in the ecosystem of Google Cloud. Looking for more in this series? Check out these other interviews with women in Google Cloud technology.
Personal development and professional development are among the hottest topics within our community. At C2C, we’re passionate about helping Google Cloud users grow in their careers. This article is part of a larger collection of Google Cloud certification path resources.Get to Know the Google Cloud Digital Leader Certification was originally published on C2C in October, 2021. This updated infographic reflects the exam revisions going into effect this Wednesday, January 26.Google introduced the Cloud Digital Leader exam in June 2021. Not even a full year after its release, the foundational-level certification was deemed eligible for a refresh. The initial release outlined three key areas of focus: general cloud knowledge, Google Cloud knowledge, and Google Cloud products and services.What, then, are the major differences to expect between that version and this update? Most notably, there’s a shift from defining the “what” of general cloud knowledge to explaining the “why” in terms of specific business drivers for using Google Cloud in new adoptions and digital transformation. You should still be able to define basic cloud technologies. The full exam guide has been updated to reflect evolving solution-area priorities for Google Cloud’s place in the cloud technology landscape, including an unsurprising expansion to dedicate full 30% sections to:Google Cloud data, AI, and ML solutions Infrastructure and application modernization Google Cloud security and operations toolsThe new exam guide makes no mention of compliance, resource hierarchies, geographical segmentation, support options, data pipelines, workload migration, or on-premises networking, all of which occupied entire subsections in the original guide. View image as a full-scale PDF here. Looking for information about a different Google Cloud certification? Check out the directory in the Google Cloud Certifications Overview. Extra CreditGoogle Cloud’s certification page: Cloud Digital Leader Example questions Exam guide Coursera: Google Cloud Digital Leader Training Professional Certificate Pluralsight: Google Cloud Digital Leader TrainingHave more questions?We’re sure you do! Join C2C staff and community members on Tuesday, Jan. 25 for an open discussion with Mattias Andersson, a Senior Community Training Architect at A Cloud Guru / Pluralsight.
Every day, entrepreneurs with innovative visions enter the startup space as founders ready to disrupt. How do these innovators get the attention and the interest they need to succeed and scale? It all starts with a pitch. In this coffee chat hosted by Google Cloud Startups and C2C Connect, the Google Cloud Startups team breaks down the formula for a successful elevator pitch and invites startup founders in attendance to practice their own pitches and provide each other with live feedback. View a full recording of the session below.Key points discussed include:(0:40) Session agreements (3:15) Level-setting: what is an elevator pitch? (5:50) Elevator pitch formula: name and mission (8:20) Elevator pitch formula: emotional anchor (15:35) Elevator pitch formula: why you? (23:25) Elevator pitch formula: how you are fixing the problem (28:30) Elevator pitch formula: CTA (32:40) Example pitch and practice and feedback sessionAre you a startup founder? Are you looking for more opportunities to connect and grow? Join these upcoming events specifically for our startups community:
Personal development and professional development are among the hottest topics within our community. At C2C, we’re passionate about helping Google Cloud users grow in their careers. This article is part of a larger collection of Google Cloud certification path resources.The Google Cloud Professional Security Engineer works to verify all controls related to security operations, network security, and compliance within a company’s cloud infrastructure. Exam takers should be prepared to design, develop, configure, and manage secure workloads and data access.The skills a security professional brings to any team help to protect a business’s assets from malicious attacks by identifying threats and applying security best practices. In a fully secure environment, these configurations also shield the business from misstepping in areas of high legal risk. Worldwide, privacy and data protection is trending in national legislative measures, with approximately two thirds of all countries having passed laws and about a dozen more with drafts prepared. And while GDPR-like laws regulate all sectors, cloud security professionals are especially in demand for the financial services, ecommerce, tech, healthcare, and life sciences industries.These laws are turning consumer privacy into a hot topic, but consumer privacy is not the only security concern businesses need to keep in check. In the United States, for example, an executive order was passed earlier this year to improve the nation’s cybersecurity measures. Given the ever-evolving landscape of cybersecurity regulations and the continually expanding arsenal of security technologies, security skills are some of the most in-demand skills in cloud technology professions. However, cybersecurity certifications aren’t limited to security engineers. Across the board, these are the most popular cross-certifications among the respondents to Global Knowledge’s IT Skills and Salary Report. Whether your goal is to specialize in a security role or to boost your credentials and close skill gaps on security-related issues in another cloud technology role, we have answers to the following:What experience should I have before taking this exam? What roles and job titles does Google Cloud Professional Security Engineer certification best prepare me for? Which topics do I need to brush up on before taking the exam? Where can I find resources and study guides for Google Cloud Professional Data Engineer certification? Where can I connect with fellow community members to get my questions answered? View image as a full-scale PDF here. Extra CreditGoogle Cloud’s certification page: Professional Cloud Security Engineer Example questions Exam guide Coursera: Preparing for Google Cloud Certification: Cloud Security Engineer Professional Certification Pluralsight: Preparing for the Google Cloud Professional Security Engineer Exam AwesomeGCP Cloud Security Engineer Playlist Global Knowledge IT Skills and Salary Report 2020 Looking for information about a different Google Cloud certification? Check out the directory in the Google Cloud Certifications Overview.
Personal development and professional development are among the hottest topics within our community. At C2C, we’re passionate about helping Google Cloud users grow in their careers. This article is part of a larger collection of Google Cloud certification path resources.The Google Cloud Professional Data Engineer certification covers highly technical knowledge concerning how to build scalable, reliable data pipelines and applications. Anyone who intends to take this exam should also be comfortable selecting, monitoring, and troubleshooting machine learning models.In 2021, the Professional Data Engineer rose to number one on the top-paying cloud certifications list, surpassing the Professional Cloud Architect, which had held that spot for the two years prior. According to the Dice 2020 Tech Job Report, it’s one of the quickest growing IT professions, and even with an influx of people chasing that role, the supply can’t meet the demand. More than ever, businesses are driven to take advantage of advanced analytics; data engineers design and operationalize the infrastructure to make that possible.Before you sit at a test facility for the real deal, we highly recommend that you practice with the example questions (provided by Google Cloud) with Google Cloud’s documentation handy. All the questions are scenario-based and incredibly nuanced, so lean in to honing your reading comprehension skills and verifying your options using the documentation.We’ve linked out to plenty of external resources for when you decide to commit and study, but let’s start just below with questions like:What experience should I have before taking this exam? What roles and job titles does Google Cloud Professional Data Engineer certification best prepare me for? Which topics do I need to brush up on before taking the exam? Where can I find resources and study guides for Google Cloud Professional Data Engineer certification? Where can I connect with fellow community members to get my questions answered? View image as a full-scale PDF here. Looking for information about a different Google Cloud certification? Check out the directory in the Google Cloud Certifications Overview. Extra CreditGoogle Cloud’s certification page: Professional Data Engineer Example questions Exam guide Coursera: Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certification Pluralsight: Preparing for the Google Cloud Professional Data Engineer Exam AwesomeGCP Associate Cloud Engineer Playlist Global Knowledge IT Skills and Salary Report 2020 Global Knowledge 2021 Top-Paying IT CertificationsHave more questions? We’re sure you do! Career growth is a hot topic within our community and we have quite a few members who meet regularly in our C2C Connect: Certifications chat. Sign up below to stay in the loop.https://community.c2cglobal.com/events/c2c-connect-google-cloud-certifications-72
Building a highly-skilled and happy workforce is an art in its own right. Fostering a learning culture within an organization by encouraging employees to get certified in a specific technology or process requires leadership to collaborate, listen, and adjust internal processes so employees can take full advantage of training and certification opportunities during work hours.When creating a more cloud-agile team, a number of obstacles stand between a manager and establishing a clear certification path for employees while also illustrating the value of a Google Cloud certification.Establishing a clear path and projecting the benefits of Cloud certifications to the team requires each IT decision-maker to complete their own training and certification. Cloud training allows managers to compare the value and the time commitment of each task before assigning team-wide. Managers may see this training as tedious and beneath them, but it provides important hands-on experience in a highly dynamic industry, allowing them to better comprehend their team’s day-to-day issues, and understand how the environment has changed since they were in a similar role. Once the team lead has assessed each Google employee training & practices option, they must allot time during the work day for the employee to complete tasks. This gesture helps to show company investment in career development and can increase workplace happiness while decreasing turnover. Pushing for employees to become cloud certified helps to promote cross-project work and projects to other internal teams that “cloud experts” are available to help with various effortsIn short, managers fail to see the value of Google Cloud certifications because they rarely complete Cloud training for managers or day-to-day tasks assigned to their employees. What are the Benefits of Cloud Certifications & Cloud-Agile Teams? The success of a well-oiled cloud adoption strategy depends on the capabilities of the team that’s going to use it. That’s why it’s important to ensure that teams are properly trained and equipped to support any new technologies implemented internally. Continuous Google employee training practices help to sharpen the skills of all team members. In addition to organizations benefiting from Google Cloud certified employees, employees themselves benefit from specialized training. Upward Mobility & Retention Upward mobility and promoting from within allow organizations to scale with their growth while retaining top talent. Enterprise cloud adoption maximizes resources, focusing heavily on tools and ignoring operators. Investing your employees' cloud knowledge and skills signals to the team that you are driven to advance their abilities in addition to the organization’s. The demand for cloud solutions has sparked a surge in cloud-based solution companies that far exceeds the talent pool for these crucial positions. The scarcity of certified Cloud operations team structures makes a properly trained team a unique value proposition to clients. Pushing employees to grow their skills keeps them engaged and challenged in their positions, creating a happier and hungrier employee. The value of Google Cloud certification and training is avoiding the cost of hiring and training a new employee. Skill DiversificationObtaining a certification requires an employee to learn new concepts and skills. Employees -- especially technical staff -- need to keep educating themselves to keep up with the latest technology. By offering certification classes and tests, organizations can keep their employees current so they can use the latest technology to improve infrastructure.Although certifications are assigned to employees, they also improve the organization’s experience and knowledge pool. These certifications can demonstrate your organization’s skills and experience to customers. Job SatisfactionAccording to a Gallup study, “People who use their strengths everyday are three times more likely to report having an excellent quality of life”. Introducing a new internal process, like a cloud adoption strategy, could present leadership with a great opportunity to improve their employees’ job satisfaction if they couple that new process with applicable and specialized training. It will fall on the employer to choose the most relevant certification. What are Some of the Things That Prevent Teams from Getting Certified? While the benefits of Google Cloud certifications are many, busy individuals working in tech or any other client-facing industry can struggle to find time to work on new skills, improve their processes, or participate in lengthy meetings. If you’re planning on rolling out a rigorous certification program, it’s good to be aware of the limitations your team might be facing and plan accordingly. TimeOne of the obstacles that most frequently stands in the way of individuals obtaining Google Cloud certifications is time. Anyone who has studied for any college course knows that studying takes up many hours every week. Studying for certifications is no different: it requires hours of study time on top of a full-time work week. The time needed to study takes away family time, and requires the employee to study during their time off. It’s a commitment that eats away at weekends and nighttime hobbies. CostTraining and onboarding individuals costs money, and there’s really no way around it. Decision-makers need to determine the value of whichever Google Cloud certification they decide to go with in order to justify the cost. Some certifications are expensive, especially if you pay for several employee certifications. Google offers numerous certifications, and it’s not unusual for employees to pursue training in several areas of focus. The costs associated with certifications can skyrocket unless employees limit the number that can be taken. Goal MalalignmentIt’s not uncommon for employees to be interested in pursuing certifications outside of the organization’s interests. When an employee expresses interest in an unrelated technology, the organization might not want to add the expense. Most organizations will list categories or certifications that they will approve. In some cases, it might be beneficial to pay partially for certifications slightly outside of the organization’s interest to keep employees happy with their study choices. Types of Cloud Certifications & Picking the Right One for Your Team Choosing the right Google Cloud certification for your team is the first step to creating a more Cloud-enabled workforce, and there are a number of certification types to choose from. If you plan to use a specific technology in the future, offer the certification now so employees can learn the skills they will need to manage it.Google offers a range of certifications, but some are for experienced professionals and others are helpful for people new to the technology. Classify these certifications so employees know which are attainable at their current skill set level. Security CertificationsYour business needs, your employees’ capabilities, and your organizations goals will be the best indicators of which Google Cloud certifications hold the most value for your team. For instance, if one of your goals for creating a cloud-enabled team is to promote better security practices, the Professional Cloud Security Engineer (PCSE) certification path may be most relevant. Developer CertificationsSoftware-as-a-Service (SaaS) is one of the most common cloud platforms in the industry. Google offers a developer certification that provides employees with the skills to design, develop, maintain, and secure SaaS applications. This certification is best for someone who already knows coding languages, but wants to know the development strategies and lifecycle of an application in the cloud.Cloud applications run differently than local desktop applications, so developers pursuing this certification must learn the basics of remote code performance and monitoring. An employee who walks away with this certification can code, deploy, monitor, and maintain a cloud application. Cloud Engineer & Architecture CertificationsBuilding a cloud environment is difficult, so Google offers engineering and architecture certifications to help employees understand everything about building secure private or public cloud insfrastructure. These two certifications are the most popular among operations people who want to take their infrastructure education to the next level.With these certifications, employees will be able to provision, maintain, configure, secure, and design infrastructure for public, private, and hybrid clouds. For organizations with existing cloud infrastructure, this certification is equally valuable. DevOps CertificationsIn a microservices environment in which developers use containers to deploy applications, the Google DevOps certification helps developers and operations technicians leverage automation between local environments and the cloud. Google provides many opportunities to work in an automated environment, so this certification introduces DevOps practitioners to valuable tools.If you don’t have a DevOps department, these certifications can help your employees understand how they can accelerate their development and streamline the deployment process to reduce human error and testing timelines. Extra Credit
Personal development and professional development are among the hottest topics within our community. At C2C, we’re passionate about helping Google Cloud users grow in their careers. This article is part of a larger collection of Google Cloud certification path resources.The Google Cloud Professional Cloud Architect is a key player on any team that wants to activate the full benefits of Google Cloud within its organization. According to Google, “this individual designs, develops, and manages robust, secure, scalable, highly available, and dynamic solutions to drive business objectives.” Candidates need to have proficient knowledge of cloud strategy, solution design, and architecture best practices before taking this exam.The Cloud Architect debuted in 2017 and quickly became the leading competitive advantage certification that cloud job-seekers can hold; for three years in a row, Global Knowledge has placed the Google Professional Cloud Architect at or near the top of its 15 top-paying IT certifications. The salary from holding this certification doesn’t exist in a bubble, however. Global Knowledge’s report includes additional analysis on its respondents, including average number of additional certifications, average age of the certification-holder, and popular cross-certifications (some of which also place high on the list). That said, we already know from the Associate Cloud Engineer overview that any Google Cloud certification is a substantial value boost in the job market.Now, for anyone who wants to break into that market, let’s get the basics out of the way. These certifications are well-compensated for a reason, so make some time to prepare and answer the following questions before sitting for this challenging exam:What experience should I have before taking this exam? What roles and job titles does Google Cloud Professional Cloud Architect certification best prepare me for? Which topics do I need to brush up on before taking the exam? Where can I find resources and study guides for Google Cloud Professional Cloud Architect certification? Where can I connect with fellow community members to get my questions answered?View image as a full-scale PDF here. Looking for information about a different Google Cloud certification? Check out the directory in the Google Cloud Certifications Overview. Extra CreditGoogle Cloud’s certification page: Professional Cloud Architect Example questions Exam guide Coursera: Preparing for Google Cloud Certification: Cloud Architect Professional Certification Pluralsight: Google Cloud Certified Professional Cloud Architect AwesomeGCP Professional Cloud Architect Playlist Global Knowledge IT Skills and Salary Report 2020 Global Knowledge 2021 Top-Paying IT CertificationsHave more questions? We’re sure you do! Career growth is a hot topic within our community and we have quite a few members who meet regularly in our C2C Connect: Certifications chat. Sign up below to stay in the loop.
Personal development and professional development are among the hottest topics within our community. At C2C, we’re passionate about helping Google Cloud users grow in their careers. This article is part of a larger collection of Google Cloud certification path resources.The Google Associate Cloud Engineer certification, like the Cloud Digital Leader, covers broad knowledge of everything GCP. Unlike Cloud Digital Leader, this one’s for the technical folks; going into this exam, you likely have some hands-on experience with Google Cloud Platform and possibly some other technical knowledge of cloud computing.Google describes the Associate Cloud Engineer (ACE) as someone who “deploys and secures applications and infrastructure, monitors operations of multiple projects, and maintains enterprise solutions to ensure that they meet target performance metrics.” In the market, a “Cloud Engineer” also vaguely refers to any of the roles available among the many professional-level certifications. Once you pass the ACE, there’s a good chance you’ll want to eventually pursue one of those to flaunt your area of expertise.It’s important to note, though, that Google does not impose any requirement to obtain ACE certification ahead of the professional-level options. If you already have the recommended experience and working knowledge and feel prepared to skip to the next level, by all means, go for it!If you’re new here and the ACE has caught your intrigue, let’s look at some common questions:Who is Associate Cloud Engineer certification for? What type of salary can I expect for an Associate Cloud Engineer? Which topics do I need to understand to pass the exam? Where can I find resources, study guides, and practice exams for Associate Cloud Engineer? What are some sample questions I’ll be asked on the Associate Cloud Engineer exam? Where can I connect with fellow community members to get more questions answered? View image at full scale here. Looking for information about a different Google Cloud certification? Check out the directory in the Google Cloud Certifications Overview. Extra CreditGoogle Cloud’s certification page: Associate Cloud Engineer Example questions Exam guide Coursera: Preparing for the Google Cloud Associate Cloud Engineer Exam Pluralsight: Google Cloud Certified Associate Cloud Engineer AwesomeGCP Associate Cloud Engineer Playlist Global Knowledge IT Skills and Salary Report 2020 Have more questions? We’re sure you do! Career growth is a hot topic within our community and we have quite a few members who meet regularly in our C2C Connect: Certifications chat. Sign up below to stay in the loop.
Personal development and professional development are among the hottest topics within our community. At C2C, we’re passionate about helping Google Cloud users grow in their careers. This article is part of a larger collection of Google Cloud certification path resources.The Google Cloud Digital Leader certification demonstrates broad conceptual knowledge of cloud computing and an understanding of how and when to choose Google Cloud products, services, and features. It’s one level below the Associate Cloud Engineer certification. While Cloud Digital Leader’s market value remains to be determined (as a fairly new release and the first of its kind), fortifying a team with cloud knowledge can only stand to benefit organizations in the times of increased cloud transformations. In the meantime, here’s what we can answer:Which role is Cloud Digital Leader best for? Which topics do I need to brush up on before taking the exam? Where can I find resources, study guides, and practice exams for Cloud Digital Leader? What are some sample questions I’ll be asked on the Cloud Digital Leader exam? Where can I connect with fellow community members to get more questions answered? View image at full scale here. Looking for information about a different Google Cloud certification? Check out the directory in the Google Cloud Certifications Overview. Extra CreditGoogle Cloud’s certification page: Cloud Digital Leader Example questions Exam guide Coursera: Google Cloud Digital Leader Training Professional Certification Pluralsight: Google Cloud Digital Leader Training Notes from my beta Google Cloud Digital Leader certification exam Have more questions?We’re sure you do! Career growth is a hot topic within our community and we have quite a few members who meet regularly in our C2C Connect: Certifications chat. Sign up below to stay in the loop.
Any community must support the needs and growth of its members to succeed. At C2C, we’re passionate about helping Google Cloud users grow in their careers. Becoming certified is an excellent way to enhance your career as a Google Cloud professional. Please join us for a series of conversations breaking down different Google Cloud certification options. What are Google Cloud certifications?Google Cloud certifications prove your technical expertise in Google Cloud technology. Like any education documentation, a certification on its own won’t replace actual working experience, but it’s a reason for potential employers or clients to trust that you have the credentials to complete the tasks at hand. For example, Google Cloud Partners are expected to be certified in the area they are serving. Certifications are also seen by employers as a value-add to any potential candidates they want to hire. How do I get certified?Well, that depends on what you’re interested in! Google Cloud offers varying levels of certification across multiple career paths, and each one has its own recommended amount of experience and training. Ultimately, though, each certification requires taking the exam and walking away with that official badge.But there’s a lot to consider before jumping right in. We’ve pulled together the answers to common questions among our community of Google Cloud users, including:How does a Google Cloud certification benefit me and my career growth? Is certification worth it? What about other cloud certification options? What are Google Cloud’s certification requirements? What are the exam fees and how can I qualify for vouchers or discounts? How can I best prepare for exams and find training, study guides, and other resources? If I want to complete multiple certifications, where do I start? Once I’m certified, does my certification expire?View image as full-scale PDF here. So which certification is best?Now that you know which certification paths exist, you’re hooked on the pursuit of shiny new tokens of your professional development! But let’s say you’re still mulling over which one will align with your career goals. Over the next few months, we’ll share some helpful information per path and link them all to the below directory.Cloud Digital Leader Associate Cloud Engineer Professional Cloud Architect Professional Cloud Developer Professional Data Engineer Professional Cloud DevOps Engineer Professional Cloud Security Engineer Professional Cloud Network Engineer Professional Collaboration Engineer Professional Machine Learning EngineerNot included in the above-mentioned levels for this infographic are the recently released certifications specific to Looker.Looker Business Analyst LookML DeveloperInterested in pursuing a certification and want to talk about it with the community? We have a *new* chat for that! Register below: Extra CreditGoogle Cloud Certification Help Center Global Knowledge 2020 IT Skills and Salary Report
Chris Laffra is a veteran software engineer with experience at IBM, Morgan Stanley, Bank of America, Google, and Uber. In this session, Chris covered topics from his recent book, Communication for Engineers, including:Making a case for software engineers to build a personal brand Pitching a proposal and the anatomy of a pitch Methods for planning, executing, and measuring goals Managing stakeholders Check out chrislaffra.com for links to Chris's other projects.
The power of community is in its conversation. We know that the best ideas begin amid laughter and grow into success stories through coffee-fueled days and nights among friends. Each month we’ll feature a couple of members and share their journeys. We want to know how you got there, wherever that may be; after all, your journey could help another take their first step. Today we’re featuring GCP Weekly Newsletter creator, Zdenko Hrček aka, @zdenulo. Give me your elevator pitch. What do you do? How do you introduce yourself? I am a consultant who helps his clients to solve their business problems using Google Cloud. Beyond that, I am publishing a Google Cloud Platform Newsletter every Monday rich with news, articles, and releases related to Google Cloud. Talk to me about your experience and education. What certifications did you get, if any? Do you have plans to add more certificates? Although I studied material science, my professional career is tied with software development. After working for six years in an insurance company, I decided to work independently, giving me more freedom, flexibility, and opportunities to work on exciting projects.I don’t have any certificates yet, but I would like to get them in the near future, namely Cloud Architect and Data Engineer since that is closest to what I do and I have the most experience with so far. Tell me about the newsletter. Why did you start it? How long does it take to compile? Why do you enjoy it? When I started working as a consultant, I read that publishing a newsletter is an excellent way to build a trusted reputation. Since there wasn’t a newsletter about Google Cloud, besides the monthly official one from Google, I decided to start one. Over time, I automated many things, but there is still manual work involved, which can take from four to six hours. I go through all the articles I share in the newsletter and write briefs about them and ensure they fit the theme. I enjoy doing it because it keeps me up to date with everything going on around Google Cloud. Another bonus is that it provides structured content for other people interested in Google Cloud. How did you get started with Google Cloud? I was learning web development around 2010, and I developed a few applications. Still, they run only locally on my computer, so I was looking for options to deploy them on the internet as cheaply as possible. AWS offered one year free for the smallest server, but Google Cloud had a daily free tier which was more suitable for me since I didn’t have extensive experience with using it and I could use it for free all the time. That was the main reason why I started using Google Cloud. Of course, since Google Cloud grew, my use of other products and services increased as well. Do you have a favorite Google Cloud Platform product? Why? My background is software developer, so I like and use mostly serverless products where I can deploy code or load data and don’t have to worry about other stuff, so my favorite products are Cloud Run, App Engine, Cloud Functions, Cloud Firestore, BigQuery, Cloud Dataflow. Can you tell us about a favorite project you worked on using Google Cloud Platform? There were a few projects I was working on where data were pulled from various sources, transformed, combined, and with that, providing high value for clients in areas like marketing, customer acquisition, and security._______if you’re doing something google in the Google-verse, get in touch! We’d love to feature you and sharing in the learning. Email Sabina and get in her calendar: email@example.com
This was written by Jennifer Marsh, connect with her, @jennifer.As more devices connect to the cloud, an estimated 6 billion consumers will interact with data every day. The increasing reliance on the Internet of Things (IoT) and mobile technology powers much of the constant interaction with big data. Companies can leverage this interaction to improve marketing, make predictions on revenue and consumer interests, enhance cybersecurity, and advance technology overall. The prominent people behind these efforts are data analyst professionals who understand corporate interests and use programming and data models to provide insights into business development. What Does a Data Analyst Do? Before diving into a data analyst role, it’s important to distinguish a data analyst from a data scientist, often conflated by candidates and experts alike. A data scientist trains data models for use with machine algorithms to produce predictions. They often program in Python and R to visualize data in charts and graphs and refine programs that display information to analysts.A data analyst takes the output from machine predictions and translates the information into action-based suggestions for future business decisions. The types of recommendations made by a data analyst depend on the business and data. For example, a data scientist could use previous sales data to determine seasonal interest in products in the e-commerce business. A data analyst takes these predictions and selects the products for next season’s e-commerce sales. Identifying patterns in data—such as consumer buying patterns on an e-commerce website—is the primary role of a data scientist job description.Soft skills are also necessary for data analysts to excel in their careers.Data analysts often collaborate with others, including data scientists, business executives, their team, and business analysts. Together, the group provides reports for business improvements and decision-making. Communication skills are also necessary for conveying ideas and information to other professionals within the organization. What Tools Do Data Analysts Use? Because a data analyst interprets data and does not usually train models, this role requires much less programming and even mathematical skills. The most critical skill data analysts can have is understanding their employer’s goals and matching those goals with data-based decision-making. To perform this job, the data analyst uses several tools. A few tools commonly used are: Microsoft Excel: This spreadsheet software provides reports to executives and graphs out predictions. SQL: The Structured Query Language (SQL) searches data to filter and order information based on the data analyst’s requirements. Web traffic analytic dashboards: Tools such as Google Analytics provide the data analyst with the information needed to make changes to site layouts, colors, and design to improve user experiences and increase traffic and sales. Business intelligence tools: These tools pull data from a database and display information to inform business procedures. Visualization tools: These tools turn raw data into easily understandable images (e.g., graphs) that can be used in reports so that executives and other decision-makers can understand data analyst interpretations and suggestions. R or Python languages: Data analysts don’t always need to know programming languages, but having that skillset improves their marketability and career opportunities. Should I Become a Data Analyst? Choosing a career is a personal decision, but a data analyst career is predicted to be one of the hottest jobs in the near future. California University collected information on this career’s future, showing an estimated 11.5 million new data analyst jobs in 2026 with an average salary of $120,931 annually.Before you decide to focus efforts on data analytics as a career, it’s important to note that you should be intensely interested in math-based studies, understand statistics well, and have at least a minor interest in computer programming and data science. More importantly, you need business acumen and communication skills to determine the main goals in a specific industry and the ability to discuss them across organizational stakeholders.Every data analyst has their particular focus and strengths, but you must have a strong interest in data, algorithms, and the math behind the predictive analysis. Candidates can also start in data analytics to build a future career in data science to build algorithms used in AI and ML. Any candidate looking for a strong career with high income and longevity should consider data analytics as a career.
Programming is in Cai GoGwilt’s blood. So when he developed the technology behind Ironclad’s AI-powered contracting solution, it felt like a full circle. “I was fortunate to be exposed to technology very early,” GoGwilt said. “My grandfather was a programmer before it was cool.” From creating games on TI-83 graphing calculators to programming computers as a kid, GoGwilt knew technology had the power to change lives, either by bringing joy or by creating efficient data processing. GoGwilt went on to study computer science and physics at MIT, where he also played cello in the university symphony orchestra. Soon he joined Palantir as a software engineer, where he worked in-depth with governments and large institutions. “I was particularly interested in the mission of bringing software to intelligence analysts,” GoGwilt said. “And got interested in legal technology because it’s an area where people could be helped a lot by adopting collaboration tooling.” GoGwilt met Jason Boehmig, who was working as a lawyer at Fenwick & West LLP, at a legal tech seminar. Together, they built Ironclad, with the vision of modernizing contracting, which has long been difficult, time-consuming, and messy. Their solution? Digital contracting. “Contracts are hard because they’re an inherently human thing,” he said. “There's no good software for negotiating or collaborating on a contract.” Also, as it turns out, lawyers are very similar to software engineers. “I think they think and approach problems very similarly,” GoGwilt said. “For example, the way that lawyers design contracts [is] very similar to the way that engineers think through code. We’re both constantly thinking about edge cases, about what could go wrong, and how we’re going to deal with those things. We’re thinking a lot about how to make something so elegant that it catches a lot of the wrong stuff that I can anticipate today and hopefully even some of the wrong stuff that I can’t foresee.” Ironclad has certainly created “something elegant” by changing contracting from a manual and disjointed black-box to streamlined and integrated data pipelines. Ironclad began developing its AI solution, among other capabilities, by using Google’s Kubernetes engine when it was still named Google Container Engine. As they continued to build their stack using Google products, they branched into Google AI. It was a smart move at the right time—just as the pandemic sent everyone scrambling. “A lot of companies are reevaluating their agreements and trying to figure out where they have commitments and where opportunities for the business are,” he said. “And being able to immediately auto-extract the terms of agreements is becoming critical.” Identifying gaps in the business and speed up decision-making is no longer a nice-to-have but a must-have. “Especially in the pandemic, having fast access to this kind of contract data has been critical to our customer base, including those in the healthcare industry who are on the frontlines of fighting the pandemic and those in the restaurant and transportation industries,” GoGwilt said. GoGwilt is also mindful of the human element as both the problem and the solution. “AI has great applications in terms of being able to accelerate understanding and extraction of information,” GoGwilt said. “But with that comes some risk of misunderstanding the information or lack of accuracy.” So, Ironclad pairs best-in-class AI with deep domain expertise about contracts, along with empathy for the end-user, to address such challenges. With their latest tool, Smart Import, “alpha users have been able to speed up contract upload by 50% and get three times as much contract data.” So what’s next? Simple.“We want to power the world’s contracts,” GoGwilt said. “That’s our mission.” Join C2C for a Navigator conversation on March 16 with GoGwilt and learn about how they’re using AI to power the world’s contracts and improve efficiencies. IronClad and GoGwilt will also be sharing the latest advances in contracting at their flagship summit, State of Digital Contracting, on March 25.
The power of community is in its conversation, and this week, the women are speaking. At C2C, we believe sharing journeys can provide the motivation, inspiration, or belief others need to either take their first steps or keep going. In that spirit, we’re honoring Women’s History Month by having career conversations with the women from our global community, culminating today on International Women’s Day on March 8, 2021. Today we’re featuring Andrada Morar (@Andrada.Morar), who not only heads C2C on the Google Cloud side, but is also the global head for go-to-market activation for social selling. How would you introduce yourself? Dubbed the “female version of a bottle of champagne,” Morar began at 12 years old when she worked as a radio journalist in Europe. Get to know Morar in her own words. Tell us about your tech path. Morar doesn't have a traditional technical background. Instead, she began her career in communications. Being restless for challenges and eager to learn, Morar challenged herself to make a move into tech. Listen to her explain how she successfully pivoted to B2B technology, even when she thought she would be “bored to death.” How did you get started with Google Cloud? Through the encouragement of mentors like Kelly Ducourty, VP of go-to-market strategy and operations at Google, Morar was able to join her dream company. But it was a lot of work getting there— hear how she did it. Listen below to how she navigated the Google interview process and even got a peek of the infamous Google interview process. Morar said that a lot of the Google interview process is available on various platforms online, but they tend to ask a lot of behavioral questions. They’re most interested in understanding how you think, rather than how you perform, since your resume and the skills that earned you the interview already demonstrate that. Morar said candidates should also be aware that Google is a data-first organization, so they always ask how candidates will utilize data in their roles and to explain why it matters. Finally, she recommends that candidates activate their networks and learn from their peers and mentors and seek out referral opportunities. What does it mean to you to be a woman in tech? Crediting her parents, Morar never felt “otherness” or the distinction her gender creates in a work setting until moving to the U.S. But it’s where she heard her parents’ advice to never “let anyone else tell me what my story is; I should be the one leading my story.” Hear about her global experience as a tech woman and how the U.S. could also bridge the gender gap and work toward parity. She also shares tips for navigating awkward moments by “addressing them head-on. Hear how Morar coaches other women and how to build mentoring relationships. When asked about statistics, like only 17% of the digital workforce is composed of women or that only 23% of the employees at Google are women, Morar gave an inspiring piece of advice: not to be discouraged, but instead be motivated to prove it wrong. Have you felt “imposter syndrome?” As you may know, imposter syndrome, as defined by the Harvard Business Review, feels like you’re not worthy of your success. It’s also “doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments. Many question whether they’re deserving of accolades.” Hear about Morar’s experience with it and why it’s essential to celebrate yourself. How do you want to change the world? We often hear that people at Google want to change the world, and it’s not about the work but the impact. So, we had to ask Morar how she wants to change the world. Hear her thoughts on the value a small act can have. Hint: It has nothing to do with technology. Instead, Morar believes in the power of a single small act as an impetus for more small acts, which collectively lead to significant change. So, when she’s walking her dog, she picks up trash she encounters and helps keep the environment clean and thriving. “That’s something really small, but in my mind, it’s like, if I do something small, maybe somebody else will see it and feel inspired to do the same,” Morar said. “It’s the same with mentoring; if I do this for somebody, maybe they will pass it on because I believe in the collective power.” How can the C2C Community get in touch with you? Morar is available to connect right here on the platform.
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